Happy 2023! Here is today's Daily PR Brief - January 2, 2023
HAPPY NEW YEAR!
Read some of today's best PR and Comms industry news clips:
The PR Power List 2023 (Observer - December 20, 2022)
Some B2B Firms Overlook PR, But Most Claim Benefits, Study Finds (MediaPost - December 30, 2022)
Searching for Optimism in 2023 (O'Dwyer's - December 29, 2022)
2022 in Review: The Year's Top Performing Press Releases (Cision Media Research - December 29, 2022)
Year in Review: Our Most-Viewed Articles From 2022 (PRSay - December 30, 2022)
The Power Of Perspective (And How It Affects Your Life And Business) (Forbes - December 30, 2022)
2023 PR Trends (Orca Communications - December 30, 2022)
Position Your Brand as a Leader in 2023 By Jumping on These 4 Trends (BLND Public Relations - December 28, 2022)
The Biggest PR & Media Blunders of 2022 (Commpro - December 29, 2022)
Keeping it brief (PR Academy (UK) - December 7, 2022)
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Summary Section:
The PR Power List 2023
By Michael Kaminer
Observer - December 20, 2022
2022 was yet another year of waiting for a “return to normal” that never entirely arrived. But the best agencies are the ones that can ride out change and take advantage of even adverse times. Here are the 25 best PR agencies in the United States right now.
Some B2B Firms Overlook PR, But Most Claim Benefits, Study Finds
By Ray Schultz
MediaPost - December 30, 2022
Public relations can help B2B firms establish their brands. But 43% do not use editorial coverage as a sales enablement tool -- at least in the UK, according to new research from Champion Communications conducted by Vanson Bourne.
Searching for Optimism in 2023
By Paul Oestreicher
O'Dwyer's - December 29, 2022
I'm trying really hard to remain an optimist. As we grow older, conversations become graver. Life gets more complicated and less certain. There's less talk about hopes for the future and more about missed opportunities.
2022 in Review: The Year's Top Performing Press Releases
By Glenn Frates
Cision Media Research - December 29, 2022
The press releases and trending topics that made the most waves this year - and why it matters.
Year in Review: Our Most-Viewed Articles From 2022
By John Elsasser
PRSay - December 30, 2022
This year's most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling.
The Power Of Perspective (And How It Affects Your Life And Business)
By Rachel Ooi
Forbes - December 30, 2022
As we wrap up the year and reset for a new year ahead, I find Charles Darwin's words refreshing: "It is not the strongest or the most intelligent who will survive but those who can best manage change."
2023 PR Trends
Orca Communications - December 30, 2022
We don’t exactly have a crystal ball to look into the future of PR, but here is our 2023 PR trends forecast.
Position Your Brand as a Leader in 2023 By Jumping on These 4 Trends
BLND Public Relations - December 28, 2022
Here are some trends that we as a lifestyle public relations firm see on the horizon in the public relations industry.
The Biggest PR & Media Blunders of 2022
By Arthur Solomon
Commpro - December 29, 2022
The one occurrence that you can bet the farm on is that PR blunders will occur. In addition to what I consider some of the biggest PR blunders of 2022, I'm also listing media stories that I believe received excess coverage or were under reported – which I call media blunders.
Keeping it brief
By Richard Bailey
PR Academy (UK) - December 7, 2022
Is briefing spokespeople to use the 'correct language' still effective or is it just an outdated communications tradition? Persuasive communications can be the difference between a successful campaign and one that falls flat. This is where considering who you are really talking to comes in.
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