Hi, check out Tuesday's Daily PR Brief - December 20, 2022

Dec 20, 2022

Read some of today's best PR and Comms industry news clips:

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Summary Section:

15 Digital Communications Trends That Will Remain Impactful In 2023
By Forbes Communications Council
Forbes - December 20, 2022
With a new year on the horizon, how businesses leverage existing digital communications trends will affect the experiences of not only their customers but also their employees, which will inevitably impact their bottom lines as well.

Email etiquette: 3 tips for more effective PR business and media communications
By Michal Leszczyński
Agility PR Solutions - December 19, 2022
PR professionals write various emails to journalists and editors daily. The agency, our clients, and our reputation depend on following the appropriate business email etiquette. In general, our email communications should place more emphasis on being clear and concise.

Managing Crises Like World Cup Goalkeepers
By TJ White
O'Dwyer's - December 19, 2022
Every two years, the world collectively stops what it's doing to watch some of the best athletes represent their country in the Women's and Men's World Cup soccer tournaments. As a former—and impressively average—college soccer player, I love witnessing this sport's ability to bring people together for a much-needed 90-minute breath of fresh air. Wearing my professional hat, though, I'm most taken with the goalkeepers—the crisis managers of the sport—and the lessons they can teach us as we professionally manage crises.

4 new social media features you need to know about this week
By Allison Carter
PR Daily - December 20, 2022
Welcome to our last social media features update of 2022. The social media gods have blessed us with a quieter week, mostly offering tips and advice to ease us into the year ahead. One caveat: We aren't including new updates from Twitter. There are no feature updates, per se, just a lot of introducing new rules only to quickly pull them back. Whatever we write here will likely have changed by the time it publishes. So just be aware that that site remains in chaos.

Keurig Dr Pepper's Message to PR Firms: We Don't Value You, Leaders Say
By Rebecca Holmes
PRSay - December 20, 2022
In a recent request for proposals (RFP) for a U.S. PR agency, Keurig Dr Pepper has outlined that its selected firm must accept net-360 payment terms. These extended terms mean a PR agency would work for nearly a year before seeing a single payment for its services.

Are employees the forgotten audience on LinkedIn?
Arik Hanson - December 20, 2022
For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. And according to the data (and audit results I've done recently) I see recently, one audience is almost always being overlooked.

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
By Frank Strong, MA, MBA
Sword and the Script - December 20, 2022
Marketing and PR predictions aren’t merely forecasts, but reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help other avoid.

Ketchum Leads In Innovation With 27 In2 SABRE Nominations
PRovoke Media - December 20, 2022
Ketchum and its clients created more innovative work than any other firm in 2022, based on the shortlist for our North American Innovation SABRE Awards.

The communicators who stood out in 2022
By Adam Fisher
Media First (UK) - December 20, 2022
What spokespeople grabbed your attention this year? We've put together our list and the lessons you can learn from them.

Webinar recap: What you need to know about PR measurement in 2023
By Kristen Dunleavy
Muck Rack - December 20, 2022
Tracking, measuring and reporting the results of your media relations efforts is essential—but it's not always an easy task for PR pros. Each year, more and more new outlets and channels join the scene, further complicating the process. To shed light on PR measurement, Muck Rack asked more than 800 PR professionals how they measured their successes in 2022—and their plans for measurement and reporting in 2023.

The Ghosts of Groundhog Day
By Richard Levick, Esq., Chairman & CEO, LEVICK
CommPro (UK) - December 19, 2022
The worst decisions I have ever made are those that try to correct the past. We overcompensate or second guess or simply take the road "less traveled" and think, as Robert Frost so beautifully wrote, that it will make "all the difference." While the past is a wonderful teacher, it is but a factor, not a blueprint.

For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust
By Seth Arenstein
PRNEWS - December 20, 2022
Part of what PR pros do is look ahead, providing insight about the future for those they counsel. As such, we offer more 2023 predictions.

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Hi, check out Tuesday's Daily PR Brief - December 20, 2022

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