Good new week! Here's today's Daily PR Brief - December 19, 2022
Read some of today's best PR and Comms industry news clips:
Protecting Companies from Being Victims in the Next Ye Controversy (PRNEWS - December 19, 2022)
15 Valuable Tips To Help Businesses Better Communicate With Customers (Forbes - December 16, 2022)
The Friday Reporter: The PR Day of Yes with Dan Kois (PR Daily - December 16, 2022) [PODCAST]
Disgraced Crypto Executive Sam Bankman-Fried Ignored Counsel, Gave Interviews (PRSay - December 14, 2022)
Why behavioural science theory will make you better at PR (PRmoment (UK) - December 16, 2022) [PODCAST]
High-performing companies view ESG as value creator: 9 out of 10 execs say it delivers ROI (Agility PR Solutions - December 16, 2022)
2023 PR Opportunities For Ad Tech Brands (Crenshaw Communications - December 16, 2022)
Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI (Culpwrit - December 19, 2022)
The 12 Days of Christmas: PR Rendition (Neo PR - December 19, 2022)
2022: Weber Shandwick, Unilever & Mastercard Take Top Spots On Global Creative Index (PRovoke Media - December 19, 2022)
Client relationships: The one PR lesson you should always remember (Agility PR Solutions - December 19, 2022)
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Summary Section:
Protecting Companies from Being Victims in the Next Ye Controversy
By Michael Lasky and Louis DiLorenzo
PRNEWS - December 19, 2022
Influencers can help and hurt. Since the PR pro's job includes protecting brand reputation, they should know how morals clauses work.
15 Valuable Tips To Help Businesses Better Communicate With Customers
By Forbes Communications Council
Forbes - December 16, 2022
Creating a communications system and cadence shouldn't be based on what's convenient for a business; instead, comms professionals need to learn what each customer prefers and adapt to their expectations. Below, 15 members of Forbes Communications Council share tips to help businesses discover how their customers prefer to hear from them and set up systems to meet their expectations.
The Friday Reporter: The PR Day of Yes with Dan Kois [PODCAST]
PR Daily - December 16, 2022
Dan Kois is writer, editor and podcaster for Slate. With a beat that includes his interests and passions and a sense of humor about it all, Dan has been nominated numerous times for awards in the journalism space. It was his recent piece on accepting every PR pitch he got in a day that drew Lisa to contact him.
Disgraced Crypto Executive Sam Bankman-Fried Ignored Counsel, Gave Interviews
By PRSA Staff
PRSay - December 14, 2022
After his crypto-currency exchange FTX declared bankruptcy on Nov. 11, Sam Bankman-Fried went on an extensive media tour, casting himself as a somewhat hapless chief executive and denying accusations that he defrauded his customers.
Why behavioural science theory will make you better at PR [PODCAST]
PRmoment (UK) - December 16, 2022
Today we're chatting to Shayoni Lynn, chief executive officer at Lynne Group about behavioural science theory and the implications of the application of behavioural in PR and communications.
High-performing companies view ESG as value creator: 9 out of 10 execs say it delivers ROI
By Richard Carufel
Agility PR Solutions - December 16, 2022
Brands and businesses have learned that good sustainability practices are not just the right thing to do, but can also be a bottom-line-boosting initiative. New research from the Infosys Knowledge Institute, the thought leadership and research arm of next-generation digital services firm Infosys, affirms that increased ESG investment correlates with higher profits.
2023 PR Opportunities For Ad Tech Brands
By Bindi Saikia
Crenshaw Communications - December 16, 2022
Ad tech is always on the move and changes in the space invite new opportunities and challenges. Heading into 2023, here are some developments we should expect.
Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI
By culpwrit
Culpwrit - December 19, 2022
Each year at this point, I enjoy looking back at the past year to see what blog posts clicked most with readers. Here are the favorite posts of 2022.
The 12 Days of Christmas: PR Rendition
By Hannah Braybrooke
Neo PR - December 19, 2022
We all know the traditional '12 days of Christmas' song, but what about a PR rendition of the classic? At Neo PR, we have taken a PR 'must-haves' stance which includes the skills and necessities for working in Public Relations, but in a festive way.
2022: Weber Shandwick, Unilever & Mastercard Take Top Spots On Global Creative Index
By Arun Sudhaman
PRovoke Media - December 19, 2022
The 11th edition of the Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period, up to and including the 2022 Global SABRE Awards. The formula takes into account the expansion of 'public relations' work across multiple categories at advertising-oriented shows such as the Cannes Lions.
Client relationships: The one PR lesson you should always remember
By Arthur Solomon
Agility PR Solutions - December 19, 2022
Good work matters, especially when an agency is making money. But when things turn sour and the bottom line at an agency is red, no one is safe because the fastest way to cut losses is to trim the staff and reducing salaries is the fastest method of doing so. In many cases, it's the salary an individual is making, not their good or so-so work that is the determining factor about who stays and who goes. That's why it's important for PR people to remember a lesson that is not taught in communications schools.
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