Greetings, Friday's Daily PR Brief is here! - December 16, 2022
Read some of today's best PR and Comms industry news clips:
The Corporate Culture Of PR Is Changing (Forbes - December 16, 2022)
America Sours on Social Media (O'Dwyer's - December 15, 2022)
14 writing secrets from Stephen King you can use in comms (PR Daily - December 15, 2022) [Infographic]
Why Leaders Need Communication Training and How to Do It (PRNEWS - December 15, 2022)
S&T Live Recap: UCLA's Mary Osako on Being Yourself in Corporate America (PRSay - December 16, 2022)
12 predictions for PR in 2023 (PRmoment (UK) - December 14, 2022)
Announcing Layoffs is Never Easy, But Those Impacted Come First (Xenophon Strategies - December 14, 2022)
How Vendor-Neutral Coverage Can Still Make a Positive Impact (Blast Media - December 13, 2022)
5 tips for finding and recruiting top-notch PR writers (Agility PR Solutions - December 16, 2022)
Journalism predictions for 2023: 10 industry pros weigh in (Muck Rack - December 16, 2022)
How to communicate the end of 2022 (Influence (UK) - December 13, 2022)
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Summary Section:
The Corporate Culture Of PR Is Changing
By Robert Simpson, President & CEO, PR Associates
Forbes - December 16, 2022
There's a change taking place in the PR industry, and it's a change we should all be happy about. It's a change in the culture we foster in our firms. Those poised to benefit from this are the people we count on the most: the employees who power our industry.
America Sours on Social Media
By Kevin McCauley
O'Dwyer's - December 15, 2022
Americans are most negative about the impact that social media has on democracy, according to a poll of 19 countries conducted by the Pew Research Organization. Plus news on Elon Musk, Old Glory Bank, and more.
14 writing secrets from Stephen King you can use in comms [Infographic]
By Allison Carter
PR Daily - December 15, 2022
Now, I don't mean handy guidebooks, like The Associated Press Stylebook or good old Strunk & White's "Elements of Style." Every writer should have reference materials like these in their arsenal. No, I mean the preachy, pretentious works that claim to make you a better storyteller. I find them, in general, impractical, and too deep into navel-gazing to be helpful for a business communicator.
Why Leaders Need Communication Training and How to Do It
By Abigail Greenheck
PRNEWS - December 15, 2022
Last-minute prep sessions won't afford leaders solid communication skills. Instead, consider a proper training regime for leadership.
S&T Live Recap: UCLA's Mary Osako on Being Yourself in Corporate America
PRSay - December 16, 2022
"Leaders come in all shapes and sizes," Mary Osako said. "Some are the loudest voice in the room. Some are not the loudest, but they might be the truest." Osako, vice chancellor for strategic communications at the University of California, Los Angeles, has learned to be true to herself and to those she leads, she said during the Dec. 15 episode of S&T Live, PRSA's monthly livestream series on LinkedIn.
12 predictions for PR in 2023
PRmoment (UK) - December 14, 2022
The end of 2022 has not been a happy one, strikes, a cost-of-living crisis… and the weather hasn't been too hot either (or is that good news?). Hoping for a better 2023, we asked PR pundits to look in their crystal balls - judging from their predictions, it looks like there will be plenty of work or PRs to do, so that's one positive at least!
Announcing Layoffs is Never Easy, But Those Impacted Come First
By Bob Brady
Xenophon Strategies - December 14, 2022
One year ago, Better.com CEO Vishal Garg laid off 900 employees over Zoom. Elon Musk hasn't found announcing layoffs to be easy either. Nor have many other companies.
How Vendor-Neutral Coverage Can Still Make a Positive Impact
By Jake Doll
Blast Media - December 13, 2022
Often, businesses aren’t fully considering that brands need a vendor-neutral topic. What does that mean, and how can vendor-neutral coverage still positively impact your company?
5 tips for finding and recruiting top-notch PR writers
By Larry Alton
Agility PR Solutions - December 16, 2022
If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get better results. Read on to learn how you can find and recruit these writers.
Journalism predictions for 2023: 10 industry pros weigh in
By Kristen Dunleavy
Muck Rack - December 16, 2022
As part of our annual tradition, Muck Rack checked in with a panel of journalists to make predictions for 2023.
How to communicate the end of 2022
By Rachel Miller
Influence (UK) - December 13, 2022
What are your top tips for year-end internal communication? What do you always do, or always avoid? I posed those questions to the global internal communication community via LinkedIn and I asked my colleagues to share their advice too. Thank you to everyone who responded, you can see their answers below. I hope you find them useful as you get your plans in place.
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