Good Monday, read today's Daily PR Brief - December 12, 2022
Read some of today's best PR and Comms industry news clips:
Five Tips For Managing Tricky Clients (Crenshaw Communications - December 7, 2022)
Journalists speak out: As pressures intensify, media need better quality and accuracy from PR (Agility PR Solutions - December 12, 2022)
The Top 5 Intake Questions to Ask Potential Clients (Remote PR Jobs - December 12, 2022)
Leadership is Key to Thriving in Recession (O'Dwyer's - December 9, 2022)
Top Gen Z trends in 2023 (PR Daily - December 12, 2022)
How Good Sportsmanship and Space Exploration Benefit PR Storytelling (PRNEWS - December 12, 2022)
Why PR shouldn't stay in its lane (Mumbrella (Australia) - December 11, 2022)
PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators (PRGN - December 12, 2022)
Flipping the Script with Crisis Communications (Axia Public Relations - December 10, 2022)
4 Steps To Translate Your Office Culture Into An Effective Content Marketing Strategy (Three Girls Media - December 12, 2022)
2022 Review: Top 10 Longreads (PRovoke Media - December 12, 2022)
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Summary Section:
Five Tips For Managing Tricky Clients
By Ron Stein
Crenshaw Communications - December 7, 2022
We're lucky to have clients who are respectful, professional, and even fun as partners. But as every agency or in-house PR person knows, there can be bumps in any relationship. The good news is that many problems can be avoided with a strong onboarding process at the outset.
Journalists speak out: As pressures intensify, media need better quality and accuracy from PR
By Richard Carufel
Agility PR Solutions - December 12, 2022
In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition.
The Top 5 Intake Questions to Ask Potential Clients
Remote PR Jobs - December 12, 2022
Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client's business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you'll want to ask your client.
Leadership is Key to Thriving in Recession
By Steve Barnes
O'Dwyer's - December 9, 2022
With an economic slowdown looming as a major possibility for 2023, many B2B marketers say that thought leadership could play a pivotal role in determining which brands weather the storm most successfully.
Top Gen Z trends in 2023
By Allison Carter
PR Daily - December 12, 2022
A new study from Instagram and forecasting firm WGSN surveyed 1,000 Gen Z social media users to evaluate what they most expect and want in the year ahead. The findings touch nearly every aspect of life, from music to finances and the environment to the creator economy.
How Good Sportsmanship and Space Exploration Benefit PR Storytelling
By Seth Arenstein
PRNEWS - December 12, 2022
Images of the US Men's National Team players comforting their Iranian opponents after Iran's World Cup loss moved people across the globe. In just a few moments on the soccer pitch, these athletes destroyed several barriers: political rivalries, traditional gender roles and competitiveness. Especially at this time of the year, our polarized society can learn from that display of humanity. As communicators, we can too.
Why PR shouldn't stay in its lane
By Caroline Catterall, CEO of Keep Left
Mumbrella (Australia) - December 11, 2022
A few weeks ago, we proposed to a client who was having some challenges with their press office that we should think more creatively about how to meet their communications goals. They loved it and were very excited about the idea of getting a diverse team of "thinkers" together from across the agency to ponder their brief, but then proceeded to add this caveat: While they wanted us to "think big," they also wanted us to "stay in our lane."
PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators
By Gábor Jelinek
PRGN - December 12, 2022
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN's leading global communications experts in our annual collection of PR predictions.
Flipping the Script with Crisis Communications
By Jason Mudd
Axia Public Relations - December 10, 2022
As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers' minds.
4 Steps To Translate Your Office Culture Into An Effective Content Marketing Strategy
By Trixie Cabilan
Three Girls Media - December 12, 2022
Brands are using social media in different ways to reach their target audiences. With a plethora of content coming out every day, it's challenging to differentiate yourself from the competition. Many companies try to copy the content marketing strategies of their competitors, but that's not always the best way to go.
2022 Review: Top 10 Longreads
By Arun Sudhaman
PRovoke Media - December 12, 2022
Our best longreads of 2022 reflect the critical issues that dominated public relations thinking during another year of turbulence, covering the Ukraine invasion, disinformation, the industry's fossil fuel challenge, and much more.
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