Take a look at today's Daily PR Brief - December 7, 2022
Read some of today's best PR and Comms industry news clips:
How PR professionals and reporters can work together successfully (Fast Company - December 7, 2022)
PR predictions for 2023: 10 industry pros weigh in (Muck Rack - December 7, 2022)
Edelman, LinkedIn: Thought Leadership Can Propel B-to-B Marketers Through Economic Downturn (Adweek - December 7, 2022)
What not to do when pitching an expert interview (PR Daily - December 7, 2022)
A Winning Formula for Media Placements: SEO, Backlinks and 'BEO' (PRNEWS - December 7, 2022)
How To Avoid Burnout While Maintaining Your Content Output (Forbes - December 7, 2022)
Heather Kernahan, global chief executive officer, Hotwire on the PRmoment Podcast (PRmoment (UK) - December 5, 2022) [PODCAST]
Stand Out from the Crowd: 4 Creative Influencer Approaches (Orca Communications - December 6, 2022)
Understanding blockchain PR: What it is and why we need it (Agility PR Solutions - December 7, 2022)
PR & The Facebook Whistleblower (PRovoke Media - December 6, 2022) [PODCAST]
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Summary Section:
How PR professionals and reporters can work together successfully
By Shannon Tucker
Fast Company - December 7, 2022
I come from a family of reporters. I respect the hell out of them. Their job is tough. They are overworked, underpaid, and some of the smartest people I've ever met. But as a PR professional, I've noticed that the relationship between PR people and reporters feels more strained than ever before.
PR predictions for 2023: 10 industry pros weigh in
By Kristen Dunleavy
Muck Rack - December 7, 2022
As part of our annual tradition, Muck Rack checked in with a panel of expert PR professionals to make predictions for 2023. A few interesting trends emerged.
Edelman, LinkedIn: Thought Leadership Can Propel B-to-B Marketers Through Economic Downturn
By David Cohen
Adweek - December 7, 2022
Edelman and LinkedIn released their fifth annual B-to-B Thought Leadership Impact Report Wednesday, tapping the perspective of nearly 3,600 management-level professionals to offer insights into the buying behaviors of business-to-business decision-makers and C-suite executives during the current economic downturn and help add clarity on the value provided by thought leadership.
What not to do when pitching an expert interview
By Allison Carter
PR Daily - December 7, 2022
As the PR pro, there are a variety of things you can do to prep your executive, polish your pitches and position yourself for success at all stages of the process. Here are a few tips for making sure your leader is really ready to become an expert source.
A Winning Formula for Media Placements: SEO, Backlinks and 'BEO'
By Jamie Kightley
PRNEWS - December 7, 2022
PR pros know unethical shortcuts won't work long-term. Adding Brain Engine Optimization (BEO) to your SEO tactics is a much better approach.
How To Avoid Burnout While Maintaining Your Content Output
By David Villa
Forbes - December 7, 2022
Creating content takes hard work. Setting a plan in place to minimize burnout, however, can make this a much more efficient process.
Heather Kernahan, global chief executive officer, Hotwire on the PRmoment Podcast [PODCAST]
PRmoment (UK) - December 5, 2022
This week we're chatting to Heather Kernahan, global chief executive officer of, Hotwire about her career story. Hotwire has 500 employees globally and about 90 in London. It has offices in 11 countries.
Stand Out from the Crowd: 4 Creative Influencer Approaches
By Lora Reuther
Orca Communications - December 6, 2022
Before giving the influencer the go-ahead, brainstorm with them to find new and interesting ways to present the content. Request a creative concept from the influencer to hash out the details before they start working. Need fresh creative content ideas? Check out these 4 different approaches to influencer campaigns.
Understanding blockchain PR: What it is and why we need it
By James Daniels
Agility PR Solutions - December 7, 2022
The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by governments in their respective countries. With a growing unrest of government and major financial institutions, blockchain technology like Bitcoin is taking on a heightened amount of interest within the general public.
PR & The Facebook Whistleblower [PODCAST]
PRovoke Media - December 6, 2022
In the fall of 2021, Francis Haugen exposed her former employer, Facebook, for putting profit over safety, garnering high-profile media like a 60 Minutes interview and prompting US Senate hearings. Bryson Gillette founder and president Bill Burton and VP Emily Schwartz, who backed Haugen with comms support, join the PRovoke Media Podcast to discuss the role of comms in Haugen's effectiveness — and how that affirms the value of public relations.
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