Hello, your Tuesday Daily PR Brief is here - December 6, 2022

Dec 06, 2022

Read some of today's best PR and Comms industry news clips:

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Summary Section:

How To Communicate Corporate Values To External Audiences
By Forbes Communications Council
Forbes - December 6, 2022
Values alignment impacts customer awareness and loyalty as well as employee recruiting and retention, so it’s important for leaders to make sure their company’s core values are clearly communicated not only internally to their team but also externally to the public.

The Crypto Golden Boy Blames His Problems On PR
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 6, 2022
The former crypto golden boy, Sam Bankman Fried, is telling his side of the story to anyone who will listen—and blaming PR for his woes.

Survey Says Successful Bloggers Do these 5 Things Differently
By Frank Strong
Sword and the Script - December 6, 2022
"When I pulled up our data, I had one big takeaway: we put too much energy into Twitter and LinkedIn, and not enough into Blogs and building our core list and email." So wrote Jason Lemkin on LinkedIn and, true to his statement, in a blog post on SaaStr.

Three ways that PR pros can overcome the end-of-year blues [Infographic]
By Lara Smit
Media Update (South Africa) - December 6, 2022
PR pros, the end-of-year hustle and bustle are always the hardest to get through. You have twice as many tasks and only half the energy to complete them with. So, how do you turn your frown around and wrap up the year the right way?

PR's Top Pros Talk: Virginia Devlin [VIDEO]
By Steve Barnes
O'Dwyer's - December 6, 2022
"As communicators," Current Global CEO Virgina Devlin tells Doug Simon, "I think we have a huge opportunity to do better to create accessible communications that connect with audiences of all abilities."

7 social media updates you need to know this week
By Allison Carter
PR Daily - December 6, 2022
Even as we reach the end of the year, the pace of changes on social media isn't slowing down. All of these networks are still iterating new features and competing for your time, attention and marketing dollars. Here's how to navigate these new aspects of familiar social media sites.

How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper's
By Nicole Schuman
PRNEWS - December 5, 2022
Last week news surfaced that Keurig Dr Pepper's (KDP) search for a U.S. PR firm included a request for agencies to accept 360-day payment terms. This would allow KDP to withhold payment for work for almost an entire year after completion. Outrage rippled throughout the industry.

Newsworthy Reasons to Write a Press Release: Part 8: Financials
By Erin Payton
Cision Media Research - December 1, 2022
While there are many reasons organizations may (wisely) choose to send a press release – to share exciting company news, shine a spotlight on employees, generate interest in an event – sometimes organizations need to send a press release out of obligation to a particular stakeholder. This is often the case when it comes to disclosing financial information.

PR Tips for Combating Digital Disinformation
By Mike Paffman, CEO, VIRGO PR
Commpro - December 5, 2022
Falsehoods and malicious stories tend to take off like wildfire, destroying organizations in its wake. Public relations professionals should work proactively to help deter the spread of disinformation. Social media platforms also help to spread false news like wildfire. Addressing such incidents effectively would help an organization to protect its reputation. Given below are strategies that would help to minimize the harm caused by the spread of disinformation.

We're simply not paying our social talent nearly enough
Arik Hanson - December 6, 2022
Let's just say it out loud: Some of these social media jobs simply don't pay enough. Starting with entry-level positions. Glassdoor tells us the average salary for a social media specialist (typical entry-level job) is $47,326. Now, to be clear, the Gen Xer in me still thinks that is a lot of money for an entry-level position! After all, my first job in comms paid me less than $20,000! However, if we dive a little deeper into the details you can quickly see this is not a salary commensurate with the roles and responsibilities.

2022 – a year in crisis
By Adam Fisher
Media First (UK) - December 6, 2022
It’s been quite a year. There’s the ongoing war in Ukraine, the death of Queen Elizabeth II, and we’ve had three different Prime Ministers. And while global health scares appear to have taken something of a backseat, they've been replaced in the headlines by the cost-of-living crisis. Amid all this, there has also been a succession of brands and individuals that have found themselves in the media spotlight for all the wrong reasons. Here's a look at the ones that stood out for us and the lessons you can learn from them.

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Hello, your Tuesday Daily PR Brief is here - December 6, 2022

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