Hi, please enjoy Friday's Daily PR Brief - December 2, 2022
Read some of today's best PR and Comms industry news clips:
Pitching lessons from the Christmas build up (Firefly Communications - December 1, 2022)
How comms pros can increase their earning potential (PR Daily - December 1, 2022)
PR's Top Pros Talk: Diana Bassett (O'Dwyer's - December 1, 2022) [VIDEO]
How Balenciaga Can Survive Cancel Culture After its Major Incident (PRNEWS - December 1, 2022)
Good and Bad PR: High-street brand of the week is KFC, definitely not M&S, and Matt Hancock is a PR mess (PRmoment (UK) - December 1, 2022)
Email marketing vs. social media marketing: Here's how they intersect (Agility PR Solutions - December 2, 2022)
4 SaaS PR Predictions for 2023 (BLASTmedia - December 1, 2022)
Press Release Quotes Don't Have To Be Bad: A PR View (Crenshaw Communications - December 1, 2022)
PR Students and Student Journalism: A Match Made in Communications Heaven (Culpwrit - December 1, 2022)
What the FIFA World Cup in Qatar tells us about navigating a complex global environment (Influence - November 30, 2022)
Landis's Recipe(s) for Holiday Cheer (Landis Communications - December 2, 2022)
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Summary Section:
Pitching lessons from the Christmas build up
By Rebecca Graham
Firefly Communications - December 1, 2022
Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early?
How comms pros can increase their earning potential
By Kyla Sims
PR Daily - December 1, 2022
After the last few years, it's unlikely that the role of internal communication professionals (ICs) will ever be the same again. The profession has gone through a crucial evolution since 2020 and as we enter 2023, we're still facing unending global changes and challenges. Leaders are relying on IC professionals to guide and advise them on how to navigate messaging in the face of multiple ongoing crises. It's a profession with extremely high value (and high expectations), especially now.
PR's Top Pros Talk: Diana Bassett [VIDEO]
By Steve Barnes
O'Dwyer's - December 1, 2022
Diana Bassett Public Relations founder and president Diana Bassett tells Doug Simon that networking is one of the key strategies for getting a career in communications off the ground.
How Balenciaga Can Survive Cancel Culture After its Major Incident
By Kelcey Kintner
PRNEWS - December 1, 2022
Balenciaga likes living on the edge. It went too far this time. Its response will determine how much damage it suffers from its latest snafu.
Good and Bad PR: High-street brand of the week is KFC, definitely not M&S, and Matt Hancock is a PR mess
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - December 1, 2022
Ho ho ho and all that. I do believe that by the time you read this, at least two doors should be open on your advent calendars. Hoorah. A gentle reminder to one and all that my birthday is Christmas Eve this year (and every year). Anyway, come join me as I take a gentle stroll through the world of public relations from the last seven days.
Email marketing vs. social media marketing: Here's how they intersect
By Hanson Cheng
Agility PR Solutions - December 2, 2022
With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are popular methods, but is one better than the other? More importantly, how can one intersect the other for the most benefit?
4 SaaS PR Predictions for 2023
By Kelsey Sowder
BLASTmedia - December 1, 2022
Often, data is packaged up by SaaS brands in the form of reports, surveys or “state of” industry benchmarks. When it comes to a data report, it’s not enough to gather data and publish it if you are looking for media attention.
Press Release Quotes Don't Have To Be Bad: A PR View
By Dorothy Crenshaw
Crenshaw Communications - December 1, 2022
Too many executive quotes that appear in press releases are boring or redundant. Here are some PR tips on how to make them better.
PR Students and Student Journalism: A Match Made in Communications Heaven
By Annabelle Blomeley
Culpwrit - December 1, 2022
At the beginning, PR and journalism seemed like opposite sides of the communications spectrum. But with more classes under my belt, including a news media class, it was clear that they have a lot more in common than I originally thought.
What the FIFA World Cup in Qatar tells us about navigating a complex global environment
By Emma Duke
Influence - November 30, 2022
Three reasons why the World Cup in Qatar is so contentious and what that means for brands' marketing and communications teams.
Landis's Recipe(s) for Holiday Cheer
By Polly Winograd Ikonen
Landis Communications - December 2, 2022
The holidays are always a time to celebrate and indulge in seasonal treats. This year, Landis Communications is pleased to share some special recipes from a few of our clients.
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