Hi, please enjoy Thursday's Daily PR Brief - November 17, 2022
Read some of today's best PR and Comms industry news clips:
6 social media predictions to guide your 2023 strategy (PR Daily - November 16, 2022)
Was this the best ever post-match media interview? (Media First (UK) - November 17, 2022)
Positive Messages Are Key to Retirement PR (O'Dwyer's - November 16, 2022)
PRNEWS Doubles Education A-List, Sees Rise in Analytics, Strategy, Writing, DEI (PRNEWS - November 15, 2022)
Successful Video Content Starts With a Plan (Spin Sucks - November 17, 2022)
ICON 2022 Recap: How Amazon Engages Employees Through Powerful Storytelling (PRSay - November 17, 2022)
Mindset, Behaviors And Accountability: Work On Your 'Executive MBA' (Forbes - November 17, 2022)
frankly… Episode 6: Google Analytics 4 is Here. Are You Prepared? (Franco - November 16, 2022) [PODCAST]
Should you leave Twitter? 5 questions social change organizations should consider (Agility PR Solutions - November 17, 2022)
B2B Crisis Communications Firm Tips: Preparation & Transparency (FischTank PR - November 17, 2022)
Hidden by-lines: How metadata can link your name to news (and how to change that) (Influence (UK) - November 15, 2022)
Making Impact: Pairing Strategy And Shared Values For Purpose That Matters (PRovoke Media - November 16, 2022) [PODCAST]
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Summary Section:
6 social media predictions to guide your 2023 strategy
By Lexie Gardiner
PR Daily - November 16, 2022
Social media is constantly in flux. As platforms continuously work to enhance their users' experiences, brands must be prepared to adapt. Whether you're working on new scopes of work for clients or strategizing corporate social media campaigns, knowing which trends are expected to rise in the year ahead is critical for your content's success. While there are many social media updates to explore, I've identified six trends you shouldn't overlook in the new year.
Was this the best ever post-match media interview?
By Adam Fisher
Media First (UK) - November 17, 2022
Personality is a crucial ingredient in media interview success – we want to see and hear from people who sound human and warm. And one spokesperson produced a masterclass on how to do this, delivering an interview that was authentic, inclusive and packed with personality.
Positive Messages Are Key to Retirement PR
By Steve Barnes
O'Dwyer's - November 16, 2022
A focus on the positive is key to successful communications about retirement issues, according to a new study from investment managers Capital Group and market research firm Escalent.
PRNEWS Doubles Education A-List, Sees Rise in Analytics, Strategy, Writing, DEI
By Seth Arenstein
PRNEWS - November 15, 2022
Now in its 3rd year, the PRNEWS Education A-List has doubled in size, totaling 50 public and private institutions. The 2023 list features schools training future PR pros and marketers and enhancing knowledge of practitioners already in the field.
Successful Video Content Starts With a Plan
By Tony Gnau
Spin Sucks - November 17, 2022
Tony Gnau shares some tips from his newly released book, Lights, Camera, Impact, all about how to create and execute a winning video content strategy.
ICON 2022 Recap: How Amazon Engages Employees Through Powerful Storytelling
PRSay - November 17, 2022
Laurel Flaningan, Amazon's senior manager of internal communications for its operations centers, has worked with her team to convey messages to warehouse employees in new ways. In a monthly video series called "Chart Your Path," for example, employees tell their own stories about their jobs at Amazon.
Mindset, Behaviors And Accountability: Work On Your 'Executive MBA'
By Eric Brown, VP of Corporate Marketing at JumpCloud
Forbes - November 17, 2022
What I believe senior leaders need more than presence is an executive MBA: a holistic approach to leadership that includes mindset, behaviors and accountability.
frankly… Episode 6: Google Analytics 4 is Here. Are You Prepared? [PODCAST]
By Lucas Polack
Franco - November 16, 2022
Hear from Codified's Will Garrett and Franco's Lexi Trimpe on owned media, structured data and the transition to Google Analytics 4.
Should you leave Twitter? 5 questions social change organizations should consider
By Brittany Vanderpool
Agility PR Solutions - November 17, 2022
Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions and trending racist and discriminatory language are pushing internal discussions about social change organizations' futures on the platform. Do you stay or leave? As you consider your options, use the following five questions to guide your strategic communications decision-making.
B2B Crisis Communications Firm Tips: Preparation & Transparency
By Eric Fischgrund
FischTank PR - November 17, 2022
B2B crisis communications efforts are less painless when you're prepared, organized and transparent with the public and media alike.
Hidden by-lines: How metadata can link your name to news (and how to change that)
By Alex Waddington
Influence (UK) - November 15, 2022
The individual names of communication professionals can inadvertently become attached to public content. What protections are there for communicators who find themselves in the firing line?
Making Impact: Pairing Strategy And Shared Values For Purpose That Matters [PODCAST]
PRovoke Media - November 16, 2022
PR and communications professionals are spending more time than ever working on DE&I, ESG and purpose communications, but some continue to fall short. Notified’s Sylvie Harton shares why — while these topics have been widely discussed in 2022 — many are missing the mark to define what authentic purpose truly entails.
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