Greetings, check out today's Daily PR Brief - November 16, 2022
Read some of today's best PR and Comms industry news clips:
How to Get Featured in the Wall Street Journal (Orca Communications - November 15, 2022)
Why Companies Shouldn't Ignore The Move To Flexible And Hybrid Work (Forbes - November 15, 2022)
Consumers Support Brands that Align with Their Social Values (Institute for Public Relations - November 15, 2022)
Four Client Communication Rules that Will Grow Your Business (Spin Sucks - November 15, 2022)
PR Pitches and M&A update: November 2022 (PRmoment (UK) - November 16, 2022) [PODCAST]
5 ways executives can lead through 'quiet quitting' (PR Daily - November 15, 2022)
3 ways to leverage social listening to manage a PR crisis (Agility PR Solutions - November 16, 2022)
Crisis communications insurance with Bob Dietzel | On Top of PR (Axia Public Relations - November 15, 2022) [VIDEO]
Top skills of the 2022 social media professional–as told by the people doing the actual work (Arik Hanson - November 16, 2022)
6 questions with Stephanie Farr from the Philadelphia Inquirer (Muck Rack - November 16, 2022)
Responding to Public Criticism (Ronn Torossian - November 16, 2022)
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Summary Section:
How to Get Featured in the Wall Street Journal
By Tammy Marino
Orca Communications - November 15, 2022
As publicists, we all wish there were some secret sauce or magic formula that we could pull out of our back pocket that would deliver the highly coveted Wall Street Journal full-page feature on a silver platter to each and every company we represent.
Why Companies Shouldn't Ignore The Move To Flexible And Hybrid Work
By Sal Viveros, Head of Global Corp Communications at Ivanti
Forbes - November 15, 2022
Companies have spent years cultivating and training the best of the best employees who consistently deliver excellence. Now those companies may be at risk of not only losing top talent but also being unable to attract suitable replacements.
Consumers Support Brands that Align with Their Social Values
By Olivia Kresic
Institute for Public Relations - November 15, 2022
USC Annenberg examined which issues consumers believed would be most prevalent in 2023 in the “USC Annenberg Relevance Report.” A survey of 900 U.S. adults was conducted in 2022.
Four Client Communication Rules that Will Grow Your Business
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 15, 2022
Client communication is the most important communication strategy we develop as PR pros. Follow these four rules to make sure you're on the right track.
PR Pitches and M&A update: November 2022 [PODCAST]
By Ben Smith
PRmoment (UK) - November 16, 2022
Here's the latest of our bonus pod series where I chat to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene.
5 ways executives can lead through 'quiet quitting'
By Ken Jacobs
PR Daily - November 15, 2022
Leaders must lead through this issue. Many PR leaders with whom I’m in touch are concerned about quiet quitting. They should be. When people give up to a perceived level of what they’re supposed to give and no more, and that spreads, an agency or communications department can be in deep trouble.
3 ways to leverage social listening to manage a PR crisis
By Carolina Santos
Agility PR Solutions - November 16, 2022
Crises happen. And they happen when we least expect them. This is why it is so important to invest time, money and resources in prevention. While you can't always prevent a crisis, you can always be prepared.
Crisis communications insurance with Bob Dietzel | On Top of PR [VIDEO]
Axia Public Relations - November 15, 2022
Co-founder of KMRD Partners discusses crisis insurance. He goes into depth on what it is, how it works, how to make sure you have it, and why it's important.
Top skills of the 2022 social media professional–as told by the people doing the actual work
Arik Hanson - November 16, 2022
You may have seen this graphic last week--it was making the rounds on social media (even I shared it). It's from LinkedIn, which aggregated data to share with us the "top skills" of today's social media manager. However, the list seems flawed on many levels.
6 questions with Stephanie Farr from the Philadelphia Inquirer
Muck Rack - November 16, 2022
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Stephanie Farr, Philly culture reporter at the Philadelphia Inquirer. Read on to get to know Stephanie a bit better.
Responding to Public Criticism
Ronn Torossian - November 16, 2022
Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. However, on the other hand, the same platforms can create a PR crisis in a matter of a few minutes if a company chooses to ignore negative comments.
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