Happy Monday! Here's your Daily PR Brief - November 14, 2022
Read some of today's best PR and Comms industry news clips:
In turbulent times, actionable and relevant business content—not flash—cuts through the noise (Agility PR Solutions - November 14, 2022)
Truth vs. Disinformation: How to Win (Scott Public Relations - November 10, 2022)
Why Your PR Campaigns Must Spread Resilience Now More Than Ever (Forbes - November 14, 2022)
Why a Recession Isn't Necessarily Bad for Tech (O'Dwyer's - November 14, 2022)
Here's where CEOs see comms adding the most value (PR Daily - November 14, 2022)
ICON 2022 Recap: Katty Kay on the Key to Confidence (PRSay - November 14, 2022)
Why PR degrees need your help (PRmoment (UK) - November 14, 2022) [PODCAST]
What next for unicorns and soonicorns: the coming of age of reputation (Babel Public Relations - November 14, 2022)
Knowing the Difference Between Impactful and Cliché (Commpro - November 14, 2022)
Innovator 25 Americas 2022 (PRovoke - November 14, 2022)
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Summary Section:
In turbulent times, actionable and relevant business content—not flash—cuts through the noise
By Richard Carufel
Agility PR Solutions - November 14, 2022
What makes content effectively stand out for the clients of professional services firms in today's volatile economic and geopolitical landscape? A new research study from strategic communications firm Greentarget and consulting firm Zeughauser Group finds that executive decision makers still favor traditional media and other editorial-filtered sources, but C-suite execs and in-house counsel have also deepened their digital focus since COVID-19, and are seeking more business intelligence and interactions online.
Truth vs. Disinformation: How to Win
Scott Public Relations - November 10, 2022
For too long, we've believed that somehow, "Truth Will Win Out". Well, eventually it will. However, disinformation and falsehoods have a huge head start in influencing Americans; much damage has been done, and will be done, unless communicators and leaders act now to start winning the Disinformation Wars.
Why Your PR Campaigns Must Spread Resilience Now More Than Ever
By Melanie Marten
Forbes - November 14, 2022
Spread optimism by sharing how you are building resilience in all the circumstances and conditions that plague your business.
Why a Recession Isn't Necessarily Bad for Tech
By Sabrina Guttman, Global Tech Practice Leader at Finn Partners
O'Dwyer's - November 14, 2022
As we head into another period of economic uncertainty, now is the perfect time for anyone running communications at a tech company to examine their corporate story.
Here's where CEOs see comms adding the most value
PR Daily - November 14, 2022
Findings of the 2022 HarrisX/Ragan CEO-Communicators Perceptions Survey reveal where CEOS think the communications function contributes most.
ICON 2022 Recap: Katty Kay on the Key to Confidence
By John Elsasser
PRSay - November 14, 2022
Katty Kay is an award-winning journalist who has reported on the biggest stories of the day from around the globe for the BBC. She's also — as she admitted during her ICON 2022 General Session today at the Gaylord Texan Resort & Convention Center in Grapevine, Texas — a work-in-progress regarding a subject of great interest to her: helping women turn thoughts into action and master a more confident mindset.
Why PR degrees need your help [PODCAST]
PRmoment (UK) - November 14, 2022
Today we're talking about PR degrees - or rather the lack of them! To confirm there are still a number of excellent PR degree courses available but there are far fewer PR undergraduate places in the UK than there were 10 years ago.
What next for unicorns and soonicorns: the coming of age of reputation
By Cristina Hlinschi
Babel Public Relations - November 14, 2022
For anyone in B2B, industry events can be an incredibly effective platform to both drive brand awareness and spark commercial opportunities and intelligence gathering. The best events have great minds and key sector players converging under one roof. Networking gives everyone a rush of excitement and a shot of creativity, and there's a general effervescence that is hard, if not impossible, to recreate in a hybrid environment.
Knowing the Difference Between Impactful and Cliché
By Orsi Korman
Commpro - November 14, 2022
National Cliché Day is observed on Nov. 3, along with National Sandwich Day. I only became aware of this riveting fact last week thanks to a morning show host I was listening to in the car, who asked callers to share their favorites in both categories — with countless comical and thought-provoking, alas not very memorable results.
Innovator 25 Americas 2022
PRovoke - November 14, 2022
Oue 10th annual Innovator 25 class in the Americas features some of PR's most forward-looking thinkers, individuals taking the lead, and the risk, in advancing the industry through ingenuity at a time when the winds of change of demand it. The mix of our 2022 class shows that innovation is found across the PR — our innovators are experts in data science, advocacy, diplomacy, agency leadership and corporate comms as much as creative specialties.
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