Hello, please enjoy Tuesday's Daily PR Brief - November 8, 2022

Nov 08, 2022

Read some of today's best PR and Comms industry news clips:

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Summary Section:

Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation
By Frank Strong
Sword and the Script Media - November 8, 2022
Two different PR tech vendors have launched their own Corporate PR index; one tracks corporate reputations and the other tracks risk exposure to misinformation.

Variables for Getting Verified - Does the Blue Checkmark Matter
By Amanda Green
Orca Communications - November 8, 2022
Elon Musk made national headlines last week when he declared that Twitter users will have to pay $8/month for the blue checkmark that verifies their Twitter account. The unexpected expense has some brands asking whether or not they should bother with social media verification. Well, does the blue checkmark matter? Let's dive in and take a look.

Boston Bruins' PR Lesson: Pulling a Fast One Isn't Easy
By John Guilfoil
PRNEWS - November 7, 2022
The Boston Bruins created a PR mess Nov. 4 when they attempted to pull a fast one on the public. Tell the whole truth is the PR lesson here.

How earned media drives consumer behavior: Social media, sentiment and backlinks
By Zack Jenkins, US General Manager for Onclusive
PR Daily - November 8, 2022
Over the last two weeks, I’ve been sharing fascinating insights about the relationship between core earned media attributes and consumer behavior, based on Onclusive’s recent study of global PR measurement data from over 100,000 articles. Today, we're looking at article brand engagement and sentiment as predictors of your website traffic and actions.

Pioneer Chief Tamanend (1625-1701)
Institute for Public Relations - October 12, 2022
IPR is featuring some of the many Native American and Indigenous pioneers and modern-day heroes to celebrate Native American Heritage Month.Chief Tamanend, also known as Tammany, was the leader of the Lenni-Lenape (Northeastern U.S.) people in the late 17th century. He was the leader who welcomed William Penn to what is now Pennsylvania.

Props Can Help a Message Sink In, or Sink the Message
By Merrie Spaeth
PRSay - November 8, 2022
On Oct. 26, two days before he became Twitter's new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company's headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink. He later tweeted a video of his entrance with the caption: "Entering Twitter HQ — let that sink in!"

Relationship-based Client Service: 11 Questions to Ask
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 8, 2022
Build the most successful client service relationships possible by answering these 11 questions.

11 Copywriting Tricks That Are Critical For Driving Sales
By Forbes Communications Council
Forbes - November 7, 2022
Communications professionals can also display other skills that are beneficial for driving sales. Here, 11 Forbes Communications Council members share those skills that can be put to use.

The Importance of Contributed Content in Tech PR
By Curtis Sparrer, Co-Founder and Principal at Bospar
O'Dwyer's - November 7, 2022
Contributed content is often the most effective venue for tech PR pros who want to raise awareness of their client's brand and communicate their best and most important ideas. But not all contributed content is created equally.

Top 10 biggest mistakes when building thought leadership campaigns
By Miles Clayton
Agility PR Solutions - November 8, 2022
When you are taking your marketing and PR content up a level by infusing it with strong opinions and insights, underpinned by rock solid evidence of technical or market expertise, there's a lot that can go wrong. So here are my 'Top 10 biggest mistakes' to avoid when building thought leadership campaigns.

Dust off old and unused ideas when designing PR plans [VIDEO]
By Jacob McKimm
Axia Public Relations - November 8, 2022
Strugging with new ideas for a PR campign ? See how using cut ideas for previous campaigns can be just what you need to succeed.

What's next in PR? ChicExecs Amber Masciorini tells us what's trending
By Vanessa Neurohr
Muck Rack - November 8, 2022
Amber Masciorini, senior public relations manager at ChicExecs, knows a thing or two about industry trends. Here’s what she says is next for the PR industry.

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Daily PR Brief

Hello, please enjoy Tuesday's Daily PR Brief - November 8, 2022

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