Hello, check out Thursday's Daily PR Brief - October 27, 2022
Read some of today's best PR and Comms industry news clips:
What becoming an 'undercover employee' taught one leader about consistent comms (Ragan - October 26, 2022)
Lessons From 10 Years Of Nurturing Agency Culture (Forbes - October 27, 2022)
Why election officials are turning to public relations specialists (NPR - October 26, 2022) [RADIO SEGMENT]
Speaking Out Against Antisemitism (O'Dwyer's - October 26, 2022)
Matt Caiola of 5WPR: 5 Ways To Leverage Media Coverage To Grow Your Business (Authority Magazine - September 28, 2022)
TikTok will not save you (PR Daily - October 27, 2022)
How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload (PRNEWS - October 26, 2022)
As communicators prioritize stakeholder experience, in-house creative teams are restructuring (Agility PR Solutions - October 27, 2022)
Lessons Learned from Adidas' "Say Nothing, Do Nothing" Approach to Corporate Partnerships (Franco - October 26, 2022)
The State of Podcasting 2022 (Muck Rack - October 27, 2022)
"Morning After Island" From Ogilvy Honduras Wins Best In Show At Global SABREs (PRovoke Media - October 27, 2022)
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Summary Section:
What becoming an 'undercover employee' taught one leader about consistent comms
By Jennifer Mooney
Ragan - October 26, 2022
Nora Burns, founder and chief curiosity officer at The Leadership Experts, became an undercover employee, interviewing and joining the workforce of three large companies. While on the job, she experienced the communications and treatment that customer-facing employees receive daily.
Lessons From 10 Years Of Nurturing Agency Culture
By Sara Helmy, Founder and CEO at Tribu
Forbes - October 27, 2022
Many concepts of culture are amorphous, but today I’m hoping to share the ways culture is practical.
Why election officials are turning to public relations specialists [RADIO SEGMENT]
By Mallory Noe-Payne
NPR - October 26, 2022
Faced with a deluge of disinformation about the voting process, election officials around the U.S. are hiring public relations specialists to explain how democracy works to voters.
Speaking Out Against Antisemitism
By Lilia Dashevsky
O'Dwyer's - October 26, 2022
The national media spotlight has been on the antisemitic rants and abhorrent antics by rapper and clothing designer Kanye “Ye” West. Say what you will about Ye and his lyrics, fashion choices, his mental illness, or just about anything else, the man commands and harnesses attention.
Matt Caiola of 5WPR: 5 Ways To Leverage Media Coverage To Grow Your Business
By Kage Spatz
Authority Magazine - September 28, 2022
"Media Relations is a tried and true practice in expanding your reach and growing your customer base," say Matthew Caiola, who quickly moved through the ranks and was promoted to 5WPR Co-CEO in February 2022, making him the youngest CEO of a Top 10 PR agency in the United States.
TikTok will not save you
By Allison Carter
PR Daily - October 27, 2022
Let’s take a cautionary look at the past before we put all our faith in TikTok. The red-hot network carries tempting promises — and big risks.
How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload
By Peter Prodromou, President of Boathouse
PRNEWS - October 26, 2022
When used effectively, AI can transform how PR and marketing target, engage, activate and measure campaigns. The evolution of AI platforms comes as executives increasingly ask that PR and marketing help solve business problems. AI can help whether a business seeks a more informed way of penetrating markets, addressing customer satisfaction issues or anything in between. However, in spite of AI's improvements, issues remain.
As communicators prioritize stakeholder experience, in-house creative teams are restructuring
By Richard Carufel
Agility PR Solutions - October 27, 2022
As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into strategic in-house agencies.
Lessons Learned from Adidas' "Say Nothing, Do Nothing" Approach to Corporate Partnerships
By Tracy Wolf
Franco - October 26, 2022
As integrated communications professionals, we know words matter. What you say, matters. But Adidas has recently shown the world that often what you don't say matters even more.
The State of Podcasting 2022
Muck Rack - October 27, 2022
The podcast industry is still growing rapidly, which means it's even more critical for PR professionals to be up-to-speed on current trends and challenges, in addition to content and pitch preferences. Today we published the State of Podcasting 2022, a survey of 591 professional podcasters.
"Morning After Island" From Ogilvy Honduras Wins Best In Show At Global SABREs
PRovoke Media - October 27, 2022
The win marked the first time that a campaign from Latin America has ever won Best in Show at the Global SABREs.
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