Please enjoy Thursday's Daily PR Brief - October 20, 2022
Read some of today's best PR and Comms industry news clips:
What You Learn about PR from Working at a Haunted House (PRNEWS - October 19, 2022)
Meet Me In The Metaverse: The Future Of Virtual And In-Person Events (Forbes - October 20, 2022)
PR's Top Pros Talk: Nick Borelli (O'Dwyer's - October 20, 2022) [VIDEO]
How Microsoft manages culture change (PR Daily - October 20, 2022)
Good and Bad PR: Google and Age Co are the goodies, whilst the baddie of the week has to be James Corden (PRmoment (UK) - October 20, 2022)
The impact of cybercrime on company reputation: A 2022 update (Agility PR Solutions - October 20, 2022)
How oddity can add news value to your company's story (Axia Public Relations - October 20, 2022)
How can comms professionals change from doers to managers? (Media First (UK) - October 20, 2022)
PR job interviews: 8 smart questions you should be ready to answer (Muck Rack - October 20, 2022)
Four Classic Content Research Mistakes to Avoid (W2 Communications - October 19, 2022)
You Still Have To Write For Humans And Not Just Eighth Graders (Amendola Communications - October 19, 2022)
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Summary Section:
What You Learn about PR from Working at a Haunted House
By Stacey Federoff
PRNEWS - October 19, 2022
Which is scarier? Working nights at a haunted house or days in PR? In time for Halloween, our writer finds similarities between the two.
Meet Me In The Metaverse: The Future Of Virtual And In-Person Events
By Kara Krause
Forbes - October 20, 2022
Though we’re in uncharted territory, the concept of virtual reality has become part of our everyday conversation—and there is an undeniable opportunity to create new lines of business in both blended spaces.
PR's Top Pros Talk: Nick Borelli [VIDEO]
By Steve Barnes
O'Dwyer's - October 20, 2022
The beauty of metaverse events, Meetaverse by Allseated marketing director Nick Borelli tells Doug Simon, is that they allow attendees to be much more than passive observers.
How Microsoft manages culture change
By Allison Carter
PR Daily - October 20, 2022
Insights from Microsoft’s corporate VP of talent, learning & insights at Ragan and PR Daily’s Strategic Communications Conference.
Good and Bad PR: Google and Age Co are the goodies, whilst the baddie of the week has to be James Corden
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - October 20, 2022
Well hello there PR fans and welcome along to this week's merry romp through the world of public relations. I am sick of having to type: "It's been another bad week for the Conservatives", but it has. This week took a sinister new turn with several of the Tory supporting papers starting to carry murmurings of growing support for BoJo coming back, surely not. Never say never I say.
The impact of cybercrime on company reputation: A 2022 update
By James Daniels
Agility PR Solutions - October 20, 2022
Many factors go into a company’s reputation, but like trust, what takes ages to build up can be brought down instantly. One of those instances is a cyberattack.
How oddity can add news value to your company's story
By Jacob Richey
Axia Public Relations - October 20, 2022
Your company's unique, entertaining stories can communicate your mission through earned media coverage.
How can comms professionals change from doers to managers?
By Adam Fisher
Media First (UK) - October 20, 2022
Do you want to be less of a ‘doer’ and more of a manager or strategic adviser? It’s tricky, isn’t it?
PR job interviews: 8 smart questions you should be ready to answer
By Bailey Self
Muck Rack - October 20, 2022
Looking for a new job in the public relations industry? Be ready to answer these eight interview questions.
Four Classic Content Research Mistakes to Avoid
By Dennis McCafferty
W2 Communications - October 19, 2022
W2 Communications' Vice President of Content, Dennis McCafferty, discusses four content research pitfalls writers should watch out for.
You Still Have To Write For Humans And Not Just Eighth Graders
By Chris Nerney
Amendola Communications - October 19, 2022
Anyone in marketing is eventually advised to “write like an eighth grader,” but understanding your audience and writing to their level is much better advice.
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