Hi, peruse your Wednesday Daily PR Brief - October 19, 2022
Read some of today's best PR and Comms industry news clips:
What PR Pros Today Can Learn From Edward Bernays, The 'Father Of Public Relations' (Forbes - October 19, 2022)
The Drum Awards for PR: all the runners and riders in the Not-for-Profit category (The Drum - October 19, 2022)
How to demonstrate PR's value to clients during a downturn (PR Daily - October 19, 2022)
What Economic Data? China Tests Transparency and Loses (PRNEWS - October 18, 2022)
Creating Workplace Cultures Centered on Employee Experience (Institute for Public Relations - October 17, 2022)
The Most Attention-Getting Press Releases From August 2022 (Cision Media Research - October 18, 2022)
Research shows how the current cost-conscious climate impacts brand loyalty (PRmoment (UK) - October 18, 2022)
13 Strategies That Communications Professionals Should Keep In Mind When Optimizing Content For A Virtual World (Forbes - October 18, 2022)
New CMO Council report: National marketers lack vision into local demand (Agility PR Solutions - October 19, 2022)
9 social media stats that might surprise you (with context!) (Arik Hanson - October 19, 2022)
Omnicom PR Agencies Up 12.6% In Q3 (PRovoke Media - October 18, 2022)
This Daily PR Brief is sponsored by Media List Pro. The analysts at Media List Pro work with PR consultants and agencies to provide targeted contacts from the most relevant outlets. Each list begins with a deep dive into your client's industry, competitors, and recent news coverage to identify the journalists that will be most likely to cover your story.
DPB readers get their first list of 10 contacts for $20.
Summary Section:
What PR Pros Today Can Learn From Edward Bernays, The 'Father Of Public Relations'
By Jeff Bradford, President of Dalton Agency Nashville
Forbes - October 19, 2022
Here are lessons for today’s PR pros based on some of Bernays’ successful efforts in having others tell his clients’ stories.
The Drum Awards for PR: all the runners and riders in the Not-for-Profit category
By Dani Gibson
The Drum - October 19, 2022
For this category, our wonderful judges were looking for clear strategic thinking, using research and insights, innovation and creativity, with tangible results and outcomes, proof of effectiveness, organizational impact and real measurement.
How to demonstrate PR's value to clients during a downturn
By Steve Marcinuk
PR Daily - October 19, 2022
As the U.S. sinks into what is looking like another recession, businesses are cutting expenses they believe are not essential for survival. Despite the plethora of historical evidence telling them to do otherwise, CEOs tend to put public relations on the chopping block.
What Economic Data? China Tests Transparency and Loses
By Seth Arenstein
PRNEWS - October 18, 2022
The concept of transparency is a PR maxim. China's attempt to silence its bad economic news shows you can run but can't hide.
Creating Workplace Cultures Centered on Employee Experience
By Ethan McCarty
Institute for Public Relations - October 17, 2022
Company leaders don't have much control over local, national, or world events. Yet these external circumstances, events, and decisions impact employees — individually and collectively. The work environment mirrors the societal and political challenges of the larger world, likely with employees on opposite sides of polarizing issues.
The Most Attention-Getting Press Releases From August 2022
By Glenn Frates
Cision Media Research - October 18, 2022
Take a look at some of the highest performing press releases from the last month and consider which tactics they're using that you can apply to – and use to enhance – your own press release strategy.
Research shows how the current cost-conscious climate impacts brand loyalty
By Michael Kalli
PRmoment (UK) - October 18, 2022
The news agenda is rife with announcements from the government on how it plans to tackle the rising cost of living. Naturally, consumers and businesses across every sector are concerned about how they will make ends meet. For PR professionals and marketers, this means finding ways to balance budget cuts with showcasing brand value to their customers by making meaningful connections that drive retention and ultimately, instil loyalty.
13 Strategies That Communications Professionals Should Keep In Mind When Optimizing Content For A Virtual World
By Forbes Communications Council
Forbes - October 18, 2022
When improving content for a virtual world, communications professionals are looking to keep their content engaging, purposeful and prevailing for their audience's viewing pleasure. From creating brand awareness to keeping high-quality resolutions for viewers, optimizing content can be done with different tactics.
New CMO Council report: National marketers lack vision into local demand
By Richard Carufel
Agility PR Solutions - October 19, 2022
This new report, National Brands Kickstart Local Demand, examines the opportunity and challenges national marketers face when improving and promoting their local partner channel marketing programs.
9 social media stats that might surprise you (with context!)
Arik Hanson - October 19, 2022
If you spend any time reading about the digital marketing industry online, you've undoubtedly seen those "X social media statistics that might surprise you" posts. They're littered across the web. However, I've always thought those posts could use a little more oomph. Sure, the stats are great. But, what is the stat telling us? Give me some context!
Omnicom PR Agencies Up 12.6% In Q3
By Diana Marszalek
PRovoke Media - October 18, 2022
Omnicom PR agency revenue was up 12.6% in the third quarter of 2022, marking the sixth consecutive quarterly lift since the height of the Covid pandemic.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.