Hello, check out today's Daily PR Brief - October 12, 2022
Read some of today's best PR and Comms industry news clips:
Paradigm shift: How companies are engaging employees through purpose (PR Week Global - October 12, 2022)
Why You Should Incorporate Social Media Into Your PR Plan (Remote PR Jobs - October 11, 2022)
How To Communicate Effectively In A Multigenerational Organization (Forbes - October 11, 2022)
Journalists Are Quick To Open PR Pitches: Study (MediaPost - October 11, 2022)
The Next Generation of Wellness (O'Dwyer's - October 12, 2022)
Straight from The Wall Street Journal: How to make your pitches stand out (PR Daily - October 11, 2022)
What does the future of the Metaverse mean for PR? (Institute for Public Relations - October 12, 2022)
New Porter Novelli report finds people pushing for real purpose over 'posturing and politics' (Agility PR Solutions - October 12, 2022)
4 common syndromes that are killing social media marketing (Arik Hanson - October 12, 2022)
Observing Integrity (HMA Public Relations - October 11, 2022)
Crisis communication is PR's key skill in 2022 – Are you ready? (Influence (UK) - October 12, 2022)
What the metaverse means for PR and communications (PR Academy - October 12, 2022)
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Summary Section:
Paradigm shift: How companies are engaging employees through purpose
By Diana Bradley
PR Week Global - October 12, 2022
Executives from Allstate, Molson Coors and General Mills shared at the PRDecoded conference just how quickly they switched up their internal comms strategies in response to the COVID-19 pandemic and the return to the office.
Why You Should Incorporate Social Media Into Your PR Plan
Remote PR Jobs - October 11, 2022
The age of the internet has permanently changed the landscape of public relations. Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results.
How To Communicate Effectively In A Multigenerational Organization
By Angela Ivey, Director, Corporate Communications at Insperity
Forbes - October 11, 2022
Here are three strategies business leaders should consider to ensure effective and open multigenerational communication.
Journalists Are Quick To Open PR Pitches: Study
By Ray Schultz
MediaPost - October 11, 2022
Journalists responded to 3.35% of the PR pitches they received in Q3, a 1.27% decline from the same period in 2020. Still, the rate was 0.10% higher than it was in Q2, according to the Q4 2022 Propel Media Barometer.
The Next Generation of Wellness
By Lisa Wolleon
O'Dwyer's - October 12, 2022
The most sought-after generation of consumers and the centerpiece of so many marketing efforts is officially no longer the "it" generation. Move over Millennials, because there's a new kid in town: the savvy, social generation who values individuality that we all know as Gen Z.
Straight from The Wall Street Journal: How to make your pitches stand out
By Adam Kiefaber
PR Daily - October 11, 2022
For the most part, journalists don't have a lot of time to read email. They start their day with a full workload. For them to cover your story, you must convince them to change their schedule. It's hard to make your pitch stand out. Here's how to cut through the noise.
What does the future of the Metaverse mean for PR?
Institute for Public Relations - October 12, 2022
Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered virtually to discuss public relations in the Metaverse. The discussion was moderated by two DMRC members: IPR Trustee Heather Kernahan, CEO of Hotwire Global Communications, and Dr. Rebecca Hayes, Associate Professor at Illinois State University.
New Porter Novelli report finds people pushing for real purpose over 'posturing and politics'
By Richard Carufel
Agility PR Solutions - October 12, 2022
Since the onset of the pandemic, and in the wake of the 2020 social justice movement sparked in part by George Floyd's murder, companies have made many promises to support change. The increase in extreme weather events, caused by climate change, has also sparked more corporate environmental commitments. And now, new research from comms giant Porter Novelli reveals, brands and businesses need to show outcomes from all of this as people are looking to companies for leadership.
4 common syndromes that are killing social media marketing
Arik Hanson - October 12, 2022
Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs admitting this. But make no mistake about it, many are having a tough time.
Observing Integrity
HMA Public Relations - October 11, 2022
With the 2022 PRGN Asia Summit beginning this week in Singapore, we are sharing a blog post from Boh-Tiong Yap, chairman of PRGN member agency and host for the summit, Mileage Communications. Read more as he discusses the importance of integrity.
Crisis communication is PR's key skill in 2022 – Are you ready?
By Rod Cartwright
Influence (UK) - October 12, 2022
The standout finding of the survey of 1,500 communication professionals: "the ability to handle crises" is now the most important PR skill (with a 4.74 median on a 5-point scale). Just under 80% of client-side respondents strongly agreed that the ability to handle crises was important to the future of the industry – over 82% for Gen Z.
What the metaverse means for PR and communications
By Hassan Abul Enein
PR Academy - October 12, 2022
The metaverse presents an opportunity and a critical risk for the PR and communications industry argues Hassan Abul Enein.
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