Hi, peruse today's Daily PR Brief - October 6, 2022
Read some of today's best PR and Comms industry news clips:
3 Things Triathlons Taught Me About Running My PR Business (PRSay - October 6, 2022)
A Successful PR Strategy: 100-Meter Race, Marathon Or Both? (Forbes - October 6, 2022)
'This Should Be a Turning Point': Congress Goes After PR Firms Obstructing Climate Policy (Adweek - October 5, 2022)
OkCupid's global head of comms on using data to inform your comms strategy - Ragan Communications (Ragan Communications - September 29, 2022)
Public Not Hearing COVID Bivalent Booster Message (PRNEWS - October 5, 2022)
The Importance of Data Accessibility in Marketing (Spin Sucks - October 6, 2022)
The Downside of Experience in Leadership (Ishmael's Corner - The Hoffman Agency - October 6, 2022)
As more marketing functions move in-house, what is the role of agencies? (PRmoment (UK) - October 5, 2022)
What does it actually mean for a brand to take a stand? (PR Daily - October 6, 2022)
3 ways the internet can tarnish your reputation instantly (Axia Public Relations - October 6, 2022)
Can we all stop saying 'thanks for having me'? (Media First (UK) - October 6, 2022)
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Summary Section:
3 Things Triathlons Taught Me About Running My PR Business
By Hilary JM Topper
PRSay - October 6, 2022
I started my PR firm in 1992. At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. I had to learn all these skills while I serviced my clients.
A Successful PR Strategy: 100-Meter Race, Marathon Or Both?
By Florence Giuly-Davis, Founder of PR Paradigm
Forbes - October 6, 2022
Here are a few thoughts on the key ingredients that can lead to a successful PR campaign.
'This Should Be a Turning Point': Congress Goes After PR Firms Obstructing Climate Policy
By Kathryn Lundstrom
Adweek - October 5, 2022
Critics say it's time for the industry to isolate bad actors and enforce higher standards.
OkCupid's global head of comms on using data to inform your comms strategy - Ragan Communications
By Sean Devlin
Ragan Communications - September 29, 2022
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
Public Not Hearing COVID Bivalent Booster Message
By Nicole Schuman
PRNEWS - October 5, 2022
In the latest KFF COVID-19 Vaccine survey, results show that awareness regarding the updated boosters is only “relatively modest.”
The Importance of Data Accessibility in Marketing
By Diane Keng
Spin Sucks - October 6, 2022
Technology is reshaping the marketing landscape by allowing marketers to create more personalized digital experiences. Diane Keng discusses the importance of data accessibility in marketing.
The Downside of Experience in Leadership
Ishmael's Corner - The Hoffman Agency - October 6, 2022
We correlate experience with stronger leadership. Yet, “been there done that” can give us a false sense of security and limit our thinking.
As more marketing functions move in-house, what is the role of agencies?
By Paul Maher, CEO of Positive
PRmoment (UK) - October 5, 2022
Every PR wants, no needs, to feel wanted. But in a world of in-house PR teams, shared internal services and shrinking external agency budgets, is there still as much need for third parties to advise on, and execute, media policies?
What does it actually mean for a brand to take a stand?
By Allison Carter
PR Daily - October 6, 2022
When Roe v. Wade was overturned and abortion access changed for millions, there was a wave of headlines about brands "taking a stand" on abortion. But a closer look at the statements behind these stories reveals that many didn't take a stand so much as introduce new benefits, offering to pay for those who may need to travel out of state for abortion care.
3 ways the internet can tarnish your reputation instantly
By Elizabeth Grich
Axia Public Relations - October 6, 2022
This year, Statista reported over 4.5 billion people using social media. While this opens many avenues for PR, it can also create some problems.
Can we all stop saying 'thanks for having me'?
By Adam Fisher
Media First (UK) - October 6, 2022
It is impossible to say whether beginning interviews like this is increasingly infectious without some form of statistical study. But, anecdotally, there does seem to be a lot of "thanks for having me" on the airwaves, and it feels like it has increased since the lockdowns.
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