Good day, your Wednesday Daily PR Brief is here - October 5, 2022
Read some of today's best PR and Comms industry news clips:
PR Firms Ponder Whether To Counsel Or Cancel Fossil Fuel Clients (PRovoke Media - October 5, 2022)
The News Media's Credibility Is at an All-time Low: Why Businesses Should Care (Newsweek - October 5, 2022)
ESG and Cybersecurity Compliance Are Every Employee's Concern (Knowledge@Wharton - October 4, 2022)
Truss' Crackerjack PR Team Let Her Down (O'Dwyer's - October 4, 2022)
Edelman's Amira Barger on why it's not best to 'fake it till you make it' as a comms pro (Ragan - October 5, 2022)
Integrated Marketing Needs PR. And Now! (PRNEWS - October 3, 2022)
Beat Short CMO Tenure By Learning The Stages Of Leadership (Forbes - October 4, 2022)
Steps we must take to tackle mental health issues in PR (PRmoment (UK) - October 5, 2022)
Brands are putting customer relationships at risk with reckless handling of customer data (Agility PR Solutions - October 5, 2022)
Promoting good company culture to new employees (Elite Business Magazine - October 5, 2022)
Porter Novelli Evolves Proposition To 'Doing Business Better' (PRovoke Media - October 5, 2022)
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Summary Section:
PR Firms Ponder Whether To Counsel Or Cancel Fossil Fuel Clients
By Arun Sudhaman
PRovoke Media - October 5, 2022
A recent discussion on whether Asia-Pacific PR firms are willing to decline fossil fuel work once again raises many of the ethical issues that have long dogged the industry.
The News Media's Credibility Is at an All-time Low: Why Businesses Should Care
By April (Margulies) White
Newsweek - October 5, 2022
These are the same steps all businesses and business leaders should take to improve trust — both in our brands and ourselves. And it's a path forward so we can ultimately build a society that values honesty and integrity above all else.
ESG and Cybersecurity Compliance Are Every Employee's Concern
By Leeza Garber
Knowledge@Wharton - October 4, 2022
From the C-Suite to entry-level hires, everyone must be trained on ESG and cybersecurity to meet the emerging challenges that companies face, write Wharton’s Leeza Garber and co-author Allison Jegla.
Truss' Crackerjack PR Team Let Her Down
By Kevin McCauley
O'Dwyer's - October 4, 2022
Embattled UK prime minister Liz Truss entered 10 Downing Street backed by a communications team that was highly touted by the Financial Times, Guardian and other members of the British press. With such a stellar PR group, what could go wrong? Everything.
Edelman's Amira Barger on why it's not best to 'fake it till you make it' as a comms pro
By Isis Simpson-Mersha
Ragan - October 5, 2022
The "fake it till you make it" strategy — where you pretend to know something until you've reached the point where you actually do — doesn't serve communicators well in the long run.
Integrated Marketing Needs PR. And Now!
By Anna Ruth Williams
PRNEWS - October 3, 2022
PR remains outside of integrated marketing. Changing this situation requires that PR focus on measurement, technology and critical thinking.
Beat Short CMO Tenure By Learning The Stages Of Leadership
By Monica Ho, CMO of SOCi
Forbes - October 4, 2022
A CMO has different skill sets to exercise and responsibilities and expectations to meet depending on their company’s growth stage.
Steps we must take to tackle mental health issues in PR
By PRmoment.com
PRmoment (UK) - October 5, 2022
We commissioned research with 1,000 comms professionals through research firm Coleman Parkes and the results raised real alarm bells. Half of respondents reported having experienced severe stress, anxiety or burnout in the last twelve months - up to three times on average.
Brands are putting customer relationships at risk with reckless handling of customer data
By Richard Carufel
Agility PR Solutions - October 5, 2022
New research from data-driven customer experience management (CXM) firm Merkle explores what's behind the ongoing disconnect between the high marks brands give to the quality of the customer experiences they create versus the comparatively low grades awarded by consumers.
Promoting good company culture to new employees
By Elise Sallis
Elite Business Magazine - October 5, 2022
Creating a good company culture can make your business thrive, and as research shows, having a strong corporate culture and values can demonstrate significant business impact.
Porter Novelli Evolves Proposition To 'Doing Business Better'
By Maja Pawinska Sims
PRovoke Media - October 5, 2022
Porter Novelli has unveiled a new global proposition framed around brands 'doing business better', evolving the focus on purpose it has held since 2018.
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