Hello, check out today's Daily PR Brief - October 4, 2022
Read some of today's best PR and Comms industry news clips:
The 2022 Institute for Public Relations Lifetime Achievement Award (Institute for Public Relations - September 29, 2022)
Personal Views And LinkedIn Stick Together Like Velcro: What To Consider Before Sharing Online (Forbes - October 4, 2022)
Why online reputation management is vital for successful brands (PR Daily - October 4, 2022)
How to Become a Better Brand Storyteller (Spin Sucks - October 4, 2022)
How the 7 Barcelona Principles Can Help Measure Your PR Campaign (PR Couture (UK) - September 19, 2022)
4 lessons in empathy from Ted Lasso with Mark Mohammadpour, CEO of Chasing the Sun (Axia Public Relations - October 4, 2022) [VIDEO]
What Web3 Means for Communicators (CommPro (UK) - October 3, 2022)
How To Spot The Story: A PR Primer (Crenshaw Communications - October 4, 2022)
For A Successful Client-Agency Relationship, Engagement Is Key (Forbes - October 4, 2022)
Facebook Plays Role in U.S. Mental Health Decline (O'Dwyer's - October 3, 2022)
Burger King Reviews US PR Agency Support (PRovoke Media - October 3, 2022)
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Summary Section:
The 2022 Institute for Public Relations Lifetime Achievement Award
Institute for Public Relations - September 29, 2022
Linda Rutherford, Chief Administration & Communications Officer at Southwest Airlines, will receive the 2022 Institute for Public Relations Lifetime Achievement Award for her significant contributions to the industry of public relations.
Personal Views And LinkedIn Stick Together Like Velcro: What To Consider Before Sharing Online
By Kathleen Stockham, Chief Marketing Officer, South College
Forbes - October 4, 2022
As we race to our social media accounts to chime in on the latest topic, I think it’s important to consider whether we are commenting as ourselves or commenting as “employees of ...” It’s a real question that demands real thought for both employees and employers.
Why online reputation management is vital for successful brands
By Chris Pugh
PR Daily - October 4, 2022
A key skillset for communicators who are trying to grow and expand their offerings is online reputation management, which includes everything from social media to user-generated content like reviews.
How to Become a Better Brand Storyteller
By Gini Dietrich
Spin Sucks - October 4, 2022
In this article, you'll glean three things you can learn from reading fiction that will help you become a better brand storyteller.
How the 7 Barcelona Principles Can Help Measure Your PR Campaign
By Beth Rush
PR Couture (UK) - September 19, 2022
Measuring the value of your PR campaign doesn’t need to rely on numbers. Here’s how the 7 Barcelona Principles give you a picture of success.
4 lessons in empathy from Ted Lasso with Mark Mohammadpour, CEO of Chasing the Sun [VIDEO]
By On Top of PR
Axia Public Relations - October 4, 2022
In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series "Ted Lasso."
What Web3 Means for Communicators
By Monica Talan
CommPro (UK) - October 3, 2022
Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static. This was the start of the democratization of information, when real time access to news and other data brought with it new opportunities and efficiencies for engaging with key audiences.
How To Spot The Story: A PR Primer
By Dorothy Crenshaw
Crenshaw Communications - October 4, 2022
Brand storytelling techniques are all well and good. But what if the story is hiding? Here are some PR techniques for finding it.
For A Successful Client-Agency Relationship, Engagement Is Key
By Nancy Marshall
Forbes - October 4, 2022
Having run a PR agency since 1991, I've worked with lots and lots of clients. Some have been more successful than others, although I'm proud of the fact that most are happy with our work, and many have been clients for years. Work with enough clients, and you realize what works and what doesn't.
Facebook Plays Role in U.S. Mental Health Decline
By Jon Gingerich
O'Dwyer's - October 3, 2022
The introduction of Facebook contributed to an increase of mental health troubles—particularly increased anxiety and depression—among adolescents and young adults in the United States, according to a recent study published in peer-reviewed academic journal The American Economic Review.
Burger King Reviews US PR Agency Support
By Diana Marszalek
PRovoke Media - October 3, 2022
Fast-food giant Burger King, which has made advertising a centerpiece of its $400 million turnaround plan, is in the midst of reviewing its PR agency support as well, PRovoke Media has learned.
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