Hello, Tuesday's Daily PR Brief is here - September 20, 2022
Read some of today's best PR and Comms industry news clips:
For Earned Media Success, Start With Trade Publications (Spin Sucks - September 20, 2022)
How to keep perfectionism from holding you back (PR Daily - September 20, 2022)
DirecTV Misses the Mark on Timely Crisis Response (PRNEWS - September 19, 2022)
What Differentiates Public Relations From Marketing? (Forbes - September 20, 2022)
Why brands are failing to connect with Gen Z (PRmoment (UK) - September 20, 2022)
The Four Pillars Of Communication: How To Become An Unforgettable Speaker (Forbes - September 20, 2022)
3 tips for generating leads using social media (Agility PR Solutions - September 20, 2022)
How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking (Axia Public Relations - September 20, 2022) [VIDEO]
5 Effective Inbound Marketing Strategies To Increase Web Traffic (Commpro - September 19, 2022)
Is Your Authenticity Showing? (HMA Public Relations - September 20, 2022)
A Continued Conversation On A Company's Purpose — In Light Of A Potential Economic Downtown (PRovoke Media - September 20, 2022) [PODCAST]
Summary Section:
For Earned Media Success, Start With Trade Publications
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 20, 2022
For earned media success in nearly every organization, it's time to stop focusing solely on top-tier media and put an emphasis on trade publications.
How to keep perfectionism from holding you back
By Craig Radow
PR Daily - September 20, 2022
I've spent my career in marketing and communications positions. Striving to make everything perfect is a mindset I've always firmly held onto. For years, I thought, "I am conveying critical information about my company, our entertainment content, and sharing news with external audiences. Everyone's watching, so everything needs to be perfect."
DirecTV Misses the Mark on Timely Crisis Response
By Nicole Schuman
PRNEWS - September 19, 2022
DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday.
What Differentiates Public Relations From Marketing?
By Raj Rentala, Chief Marketing Officer at Techwave
Forbes - September 20, 2022
Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing. Marketing supported the sales team, while PR supported the overall brand. Marketing handled advertisements, while PR handled the press. However, with the way brands are now handling their social media platforms, the difference between PR and marketing has blurred somewhat.
Why brands are failing to connect with Gen Z
By David Burgman, CEO and Founder of Raptor
PRmoment (UK) - September 20, 2022
Brands are spending enormous sums of money trying to tap into Gen Z’s spending power - but they’re getting it all wrong!
The Four Pillars Of Communication: How To Become An Unforgettable Speaker
By Sonia Maslovskaya
Forbes - September 20, 2022
The art of communication is much more complex and multifaceted than most of us were taught to believe.
3 tips for generating leads using social media
By Austin Andrukaitis
Agility PR Solutions - September 20, 2022
Aligning PR and social media campaigns allows you to reach your target audience and generate positive brand awareness. Effective social media campaigns also help to maintain a solid, organic pipeline of leads you can convert to loyal customers.
How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking [VIDEO]
By On Top of PR
Axia Public Relations - September 20, 2022
In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself onstage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more!
5 Effective Inbound Marketing Strategies To Increase Web Traffic
By Charlie Fletcher
Commpro - September 19, 2022
What are the most effective ways to increase website traffic? There are many options, but focusing on inbound marketing strategies is most effective. Here are five inbound marketing strategies that can help boost your website traffic, attract quality leads and turn them into actual customers.
Is Your Authenticity Showing?
By Alison Bailin
HMA Public Relations - September 20, 2022
Whether it be a business leader or a celebrity, individuals get the most out of a role when they invest time or money into an authentic project they are truly passionate about. Read more on why it's important to show you care.
A Continued Conversation On A Company's Purpose — In Light Of A Potential Economic Downtown [PODCAST]
PRovoke Media - September 20, 2022
James Wright, global CEO of Red Havas, and Renee Connolly, chief diversity, equity & inclusion officer, and head of innovation HR engagement & inclusion at Merck KGaA, discuss the importance of keeping companies accountable to their purpose-related promises, and the intersection of professional and personal purpose.
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