Hello! Your Friday Daily PR Brief is here - September 16, 2022
Read some of today's best PR and Comms industry news clips:
Why Journalists Aren't Responding To Your Pitch (Orca Communications - September 16, 2022)
5 Strategies For Aligning Your Agency's Work With Your Mission & Values (Forbes - September 16, 2022)
Congress Debates PRs Role in Preventing Climate Action (O'Dwyer's - September 14, 2022)
Patagonia and Capitol Hill: Highs and Lows of Environmental PR (PRNEWS - September 15, 2022)
What does innovation look like for PR firms in 2022? (PRmoment (UK) - September 16, 2022)
In PR, you must measure what matters—here's what you should know (Agility PR Solutions - September 15, 2022)
Dress Code For The Future Of Work (Tribe, Inc. - September 15, 2022)
Three Things I've Learned...Fern Lazar (PRovoke Media - September 16, 2022)
From owls to wizards - the magic in saying 'no' (Influence (UK) - September 14, 2022)
Move Over, C-Suite: See How This PR Firm Redefines B2C With the 'The Z Suite' (BizBash - September 16, 2022)
Summary Section:
Why Journalists Aren't Responding To Your Pitch
By Amanda Green
Orca Communications - September 16, 2022
Putting on my trusty old editor hat, I drilled down the five most likely reasons why journalists aren't responding to your pitch.
5 Strategies For Aligning Your Agency's Work With Your Mission & Values
By Heather Kelly, CEO of Next PR
Forbes - September 16, 2022
At many firms, management has no qualms about sacrificing their teams' personal time or mental health to satisfy a marquee brand or secure a hefty retainer. It can be exhausting and quickly lead to job burnout, especially for young professionals. It's also become completely unsustainable for agencies looking to retain the best and brightest talent.
Congress Debates PRs Role in Preventing Climate Action
By Jon Gingerich
O'Dwyer's - September 14, 2022
The U.S. House Subcommittee on Oversight and Investigations today held a hearing titled "The Role of Public Relations Firms in Preventing Action on Climate Change."
Patagonia and Capitol Hill: Highs and Lows of Environmental PR
By Seth Arenstein
PRNEWS - September 15, 2022
In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.
What does innovation look like for PR firms in 2022?
PRmoment (UK) - September 16, 2022
This week we're chatting to Emily Morgan, managing director, operations and innovation at The Red Consultancy.
In PR, you must measure what matters—here's what you should know
By Silvia Ardila
Agility PR Solutions - September 15, 2022
What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The answer is not easy: some believe that PR impact is impossible to measure, while others rely on widespread metrics such as number of clicks, reach or ad equivalency, which have the advantage of simplicity but provide little context.
Dress Code For The Future Of Work
By Elizabeth Baskin
Tribe, Inc. - September 15, 2022
What's the new dress code for the Future of Work? After a few years of Zoom jackets on top and bedroom slippers on the bottom, employees heading back to the office don't seem to be automatically reverting to suits and ties or high heels. One change seems to be placing a priority on comfort. But a desire for authenticity seems to be influencing work attire as well.
Three Things I've Learned...Fern Lazar
PRovoke Media - September 16, 2022
Fern Lazar, who leads Finn Partners' global health practice, shares the key lessons she has learned since the pandemic began.
From owls to wizards - the magic in saying 'no'
By Cath Farrell
Influence (UK) - September 14, 2022
In the earlier stages of my career as a copywriter, this was fine and dandy. 150, 50 words, 30 words by 3pm today? Yes boss, no problem.
Move Over, C-Suite: See How This PR Firm Redefines B2C With the 'The Z Suite'
By Shannon Thaler
BizBash - September 16, 2022
The first-ever Retail Influencer CEO Forum brought top-tier execs and members of Gen Z together for an event where brands could learn about this tech-forward generation—straight from the source.
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