Good day, read your Thursday Daily PR Brief - September 15, 2022
Read some of today's best PR and Comms industry news clips:
Tips for developing relationships with media outlets for PR efforts (Agility PR Solutions - September 14, 2022)
Three Steps To Prepare For The Engagement Recession (Forbes - September 15, 2022)
Issue Advocacy Response Critical Challenge for C-Suite (O'Dwyer's - September 13, 2022)
Hardee's takes advantage of MyPillow moment and TikTok wants to BeReal (PR Daily - September 15, 2022)
Volatile Markets Cause Pressure for Biden, Brands (PRNEWS - September 14, 2022)
How and why comms people need to shout about sustainability right now (PRmoment (UK) - September 14, 2022)
PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll (CommPro (UK) - September 13, 2022)
How Industry Speaking Opps Drive Thought Leadership (Crenshaw Communications - September 15, 2022)
How to develop a story arc to guide your PR strategy (Mainebiz - September 15, 2022)
PRovoke Media Names Latin America Consultancy of the Year Finalists (PRovoke Media - September 14, 2022)
Summary Section:
Tips for developing relationships with media outlets for PR efforts
By Mike Paffmann
Agility PR Solutions - September 14, 2022
Before a company is able to take advantage of any positive media coverage it receives, it needs to be prepared with media relations efforts, by developing relationships with the right and relevant media outlets.
Three Steps To Prepare For The Engagement Recession
By Gracey Cantalupo, Chief Marketing Officer at MentorcliQ
Forbes - September 15, 2022
Traditionally, when business leaders respond to economic challenges, they look to cut people-related expenses. But I believe stripping employees of community, skill building and growth opportunities could result in disengagement.
Issue Advocacy Response Critical Challenge for C-Suite
By Jon Gingerich
O'Dwyer's - September 13, 2022
The role of social-issue advocacy has been more responsible for changing business leaders' approaches to communications than any other factor in the last two years, according to a three-part research study conducted by Padilla.
Hardee's takes advantage of MyPillow moment and TikTok wants to BeReal
By Dawn Olsen
PR Daily - September 15, 2022
On Wednesday, Hardee's took to Twitter to make the most of an unexpected moment in the spotlight after Mike Lindell claimed the FBI seized his phone at one of the restaurant's Minnesota locations.
Volatile Markets Cause Pressure for Biden, Brands
By Nicole Schuman
PRNEWS - September 14, 2022
Several audiences come into play during a market downturn. Regardless of what the president says, brands must communicate important information to shareholders, from institutional investors to laptop warrior day traders looking to make extra money for their kids' college fund.
How and why comms people need to shout about sustainability right now
By Amie Pascoe, Director, BLUE Communications
PRmoment (UK) - September 14, 2022
This summer will surely be remembered as a haze of wildfires, record-breaking heat, drought, water shortages and most recently, the devastating floods in Pakistan. Once a topic reserved for scientists, eco-warriors and the fringes of mass media, we're now seeing climate change and sustainability stories play out across every channel worldwide, to be consumed by the public, its impact becoming an inescapable reality of daily life.
PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll
CommPro (UK) - September 13, 2022
The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment.
How Industry Speaking Opps Drive Thought Leadership
By Jordan Farbowitz
Crenshaw Communications - September 15, 2022
In addition to media coverage as a key generator for thought leadership, how can PR leverage industry speaking opps in their plans?
How to develop a story arc to guide your PR strategy
By Marnie Grumbach
Mainebiz - September 15, 2022
Public relations specialist Marnie Grumbach offers five tips for getting traction with a campaign. "Public relations is so much more than just blasting out a press release and hoping for media coverage."
PRovoke Media Names Latin America Consultancy of the Year Finalists
PRovoke Media - September 14, 2022
Seventeen firms from across Latin America have been named as finalists in this year’s Consultancy of the Year awards.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.