Hello! Your Wednesday Daily PR Brief is here - September 7, 2022
Read some of today's best PR and Comms industry news clips:
11 must-have tools and resources for a PR professional (Agility PR Solutions - September 7, 2022)
Muck Rack, the journalist database, raises $180M in its first outside funding (TechCrunch - September 7, 2022)
The Road to Disney: What comms pros need to know about Instagram feed customization (PR Daily - September 6, 2022)
Avoiding Communication Crises with NIL Campaigns (PRNEWS - September 6, 2022)
Pioneer Helen Rodríguez Trías (1929-2001) (Institute for Public Relations - August 28, 2022)
What to Do When a Prospect Ghosts You (Spin Sucks - September 6, 2022)
How Vampire Words Suck The Life Out Of Your Business Writing (Amendola Communications - September 7, 2022)
Corporate communications with Matt Hurst of Nielsen (Axia Public Relations - September 6, 2022) [VIDEO]
The Ultimate Guide to Creating a Great Place to Work (CommPro (UK) - September 5, 2022)
5 Reasons Not To Cut PR In A Recession (Crenshaw Communications - September 6, 2022)
How internal communications teams can turn the public sector's Great Resignation into a Great Retention (PR Academy (UK) - September 7, 2022)
Why do I need affiliate marketing for PR? (Orca Communications - September 6, 2022)
Summary Section:
11 must-have tools and resources for a PR professional
By Lewis Robinson
Agility PR Solutions - September 7, 2022
Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of the best PR must-haves out there today.
Muck Rack, the journalist database, raises $180M in its first outside funding
By Ingrid Lunden
TechCrunch - September 7, 2022
For any journalist who has ever googled their name, or for anyone else who have ever googled a journalist's name, there is a good chance that one of the top hits will be for Muck Rack, a database that trawls social media, online publications, and other expanses of the internet to compile lists of people, and what they cover and where, a tool used by public relations pros, marketers, and others who want to find and connect with them. Today, Muck Rack is making another kind of connection, with investors: it's raised $180 million in what it's describing as its first outside funding, having been bootstrapped since being founded back in 2009.
The Road to Disney: What comms pros need to know about Instagram feed customization
By Allison Carter
PR Daily - September 6, 2022
Instagram has been in chaos recently, with many users upset at the social network's insistence at showing Reels over still photographs. To try to soothe users, Instagram recently released a blog post that outlines how users can exert more control over their timelines by supplying the right algorithmic signals about what they like and don't like.
Avoiding Communication Crises with NIL Campaigns
By Nicole Schuman
PRNEWS - September 6, 2022
It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.
Pioneer Helen Rodríguez Trías (1929-2001)
Institute for Public Relations - August 28, 2022
IPR is featuring some of the many Hispanic and Latino pioneers and modern-day heroes to celebrate Hispanic Heritage Month. Born in 1929 in New York City to Puerto Rican parents, Dr. Helen Rodríguez Trías was a public health expert and women's rights activist.
What to Do When a Prospect Ghosts You
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 6, 2022
Professionally ghosted? Here's what to do when a potential client ghosts you and how to determine when it's time to give up.
How Vampire Words Suck The Life Out Of Your Business Writing
By Jim Sweeney
Amendola Communications - September 7, 2022
Business writing is a Transylvania full of vampire words that fasten themselves onto perfectly good sentences, suck them dry and leave them limp and bloodless.
Corporate communications with Matt Hurst of Nielsen [VIDEO]
Axia Public Relations - September 6, 2022
In this episode, Matt Hurst, VP of Nielsen Communications, joins host Jason Mudd to discuss corporate communications. Tune in to learn more about Andy Jassy's three-hour-long keynote speech, working with busy executives, how to produce meaningful keynote speeches, tips on crisis communications, and much more!
The Ultimate Guide to Creating a Great Place to Work
CommPro (UK) - September 5, 2022
Today's most successful businesses thrive because they've found ways to build a positive workplace culture. These workplaces consider all employees' needs, skills, and talents. They provide a place where people are eager to contribute, rather than practice the recent trend of "quietly quitting." We've created the ultimate guide to help you make an environment that values employee satisfaction and drives productivity.
5 Reasons Not To Cut PR In A Recession
By Dorothy Crenshaw
Crenshaw Communications - September 6, 2022
Worried about a recession? Think about these factors before you hit the pause button on a strategic PR program.
How internal communications teams can turn the public sector's Great Resignation into a Great Retention
By Richard Bailey
PR Academy (UK) - September 7, 2022
Since the start of the Covid-19 pandemic, droves of people have left their jobs in what has been termed ‘The Great Resignation’. People are resigning at the highest rate since 2009 and, depending which survey you think is the most accurate, there could be as many as a quarter, a third or even nearly half of UK workers considering a new job during 2022.
Why do I need affiliate marketing for PR?
By Amanda Green
Orca Communications - September 6, 2022
You need affiliate marketing for PR because today's editors are more likely to cover your brand if you offer a way for them to make money.
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