Take a look at your Thursday Daily PR Brief - September 1, 2022
Read some of today's best PR and Comms industry news clips:
3 things comms pros can do about 'quiet quitting' (PR Daily - September 1, 2022)
Media and Sales Use the Same Strategy for Success (Sales & Marketing Management - August 24, 2022)
PR for Trade Shows: How to get media to stop by your booth (Orca Communications - July 15, 2022)
16 Ways To Create Clear, Engaging And Relevant Copy For Your Target Audience (Forbes - August 31, 2022)
PR's Top Pros Talk: Rachel Kay (O'Dwyer's - September 1, 2022) [VIDEO]
What it takes to maintain a culture of well-being in a dispersed workforce (Ragan - September 1, 2022)
Explainer: What is a Bounce Rate? (PRNEWS - August 31, 2022)
In Memoriam: Judith S. Bogart, APR, Fellow PRSA (PRSay - September 1, 2022)
Content Matrix: How to Come Up With Writing Ideas Fast (Spin Sucks - September 1, 2022)
What PRs need to know about dark social (PRmoment (UK) - September 1, 2022)
How Businesses Are Leveraging TikTok (AMP3 Public Relations - August 31, 2022)
How impact can make your brand and story newsworthy (Axia Public Relations - September 1, 2022)
Best Agencies To Work For In Asia-Pacific — 2022 Rankings Revealed (PRovoke Media - August 31, 2022)
Summary Section:
3 things comms pros can do about 'quiet quitting'
By Justin Joffe
PR Daily - September 1, 2022
There's a new phrase traveling around the Internet — "quiet quitting" — which refers to the practice of employees consciously working no harder at their job than they need to.
Media and Sales Use the Same Strategy for Success
By Dustin Siggins
Sales & Marketing Management - August 24, 2022
Securing positive media coverage in the right outlets requires the same skills as making a B2B sale, including nurturing key relationships and offering something of value.
PR for Trade Shows: How to get media to stop by your booth
By Amanda Green
Orca Communications - July 15, 2022
The trade show to-do list feels neverending. Reserve your space, build a booth, plan product demos, schedule meetings, book your travel, etc., etc., etc. How to get media to stop by your booth is probably one of the last things you are focused on.
16 Ways To Create Clear, Engaging And Relevant Copy For Your Target Audience
By Forbes Communications Council
Forbes - August 31, 2022
Each day, communications professionals are tasked with writing copy that engages their target audience through clear language and relevant content.
PR's Top Pros Talk: Rachel Kay [VIDEO]
By Steve Barnes
O'Dwyer's - September 1, 2022
"The pandemic had a significant impact on consumer grocery buying behaviors," Rachel Kay Public Relations CEO Rachel Kay tells Doug Simon. "People were packing their pantries with staples and exploring new aisles that they weren't previously frequenting. And with restaurants closed, many of us used the time as a period of culinary exploration."
What it takes to maintain a culture of well-being in a dispersed workforce
By Isis Simpson-Mersha
Ragan - September 1, 2022
Sara Ng, Vice President of Communications for ING in the Americas, shares how the company maintains a culture of well-being with a dispersed workforce.
Explainer: What is a Bounce Rate?
By Erika Bradbury
PRNEWS - August 31, 2022
Even the most experienced PR and communications professionals need a refresher on basics from time to time. Today we offer a quick refresher on bounce rates.
In Memoriam: Judith S. Bogart, APR, Fellow PRSA
PRSay - September 1, 2022
Judith S. Bogart, APR, Fellow PRSA, a distinguished PR leader who worked more than 50 years in the profession and served as a PRSA president, died on July 22 in Cincinnati. She was 85. In 1983, Bogart became the second woman to serve as PRSA's president and remained active as a volunteer leader at all levels of the organization.
Content Matrix: How to Come Up With Writing Ideas Fast
By Lesley Vos
Spin Sucks - September 1, 2022
Lesley Vos shares a content matrix that will help generate content ideas that are fast and easy to implement in any niche.
What PRs need to know about dark social
By Richard Benson
PRmoment (UK) - September 1, 2022
Dark social. It sounds sinister. Most people immediately think of the dark web; something mysterious and maybe a little dangerous. But if you have ever used WhatsApp, Facebook Messenger or Slack for example, then you have already gone to the dark side and come out unscathed. In fact, I bet you've used dark social in the last hour.
How Businesses Are Leveraging TikTok
By Cory Hawthorne
AMP3 Public Relations - August 31, 2022
Businesses are tapping into the undeniably massive pool of potential consumers on TIkTok. Here's how they're leveraging it.
How impact can make your brand and story newsworthy
By Jacob Richey
Axia Public Relations - September 1, 2022
See how impact is important for making your company's stories or brands a great news story.
Best Agencies To Work For In Asia-Pacific — 2022 Rankings Revealed
PRovoke Media - August 31, 2022
PRovoke Media today unveils its Best Agencies to Work For in Asia-Pacific 2022, following in-depth employee research across a range of categories and metrics.
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