Please enjoy your Wednesday Daily PR Brief - August 24, 2022
Read some of today's best PR and Comms industry news clips:
What comms pros should know about Google's new search update (PR Daily - August 24, 2022)
How Company Leaders Set The Tone During Challenging Times (Forbes - August 24, 2022)
5 creative ways to leverage PR during a recession (Fast Company - August 24, 2022)
WPP Promotes Ukraine's Economic Comeback (O'Dwyer's - August 24, 2022)
Communicators: Prepare Now for a (Potential) Federal Data Protection Law (PRNEWS - August 23, 2022)
4 comms traits successful companies have in common (Agility PR Solutions - August 24, 2022)
The challenges (and opportunities) of turning 50 in the digital marketing industry (Arik Hanson - August 24, 2022)
Top Tips For Approaching Cybersecurity Media (Crenshaw Communications - August 23, 2022)
How to take your presentation skills to the next level as a business leader (Media First (UK) - August 24, 2022)
How to be utterly irreplaceable (Influence (UK) - August 23, 2022)
TikTok-ing the Wrong Boxes (PR Academy (UK) - August 24, 2022)
2022 Asia-Pacific Innovation SABRE Awards Winners Revealed (PRovoke Media - August 24, 2022)
Summary Section:
What comms pros should know about Google's new search update
By Allison Carter
PR Daily - August 24, 2022
Google is once again updating the algorithm that dictates what we see — and indirectly, what we click on — when we go looking for information on the ubiquitous search engine. This one is especially focused on the actual content we put on our sites rather than site architecture or keywords, so it's of particular interest to comms pros.
How Company Leaders Set The Tone During Challenging Times
By Nicholas Kraus
Forbes - August 24, 2022
Every leader has their own way of handling a crisis. Some are more hands-on, while others take a step back and let their team take control. Regardless of your leadership style, setting the tone for your company during challenging times is essential.
5 creative ways to leverage PR during a recession
By Mark Pasetsky, Founder & CEO of Mark Allen & Co.
Fast Company - August 24, 2022
Although often lumped into the mix with sales, marketing and business development, PR can serve as a surprisingly agile tool to help businesses maintain their reputation, stay relevant and reach new prospects during an economic downturn.
WPP Promotes Ukraine's Economic Comeback
By Kevin McCauley
O'Dwyer's - August 24, 2022
WPP's Group M Worldwide is handling Ukraine's Ministry of Culture and Information Policy's "Advantage Ukraine" campaign to promote confidence among businesses, investors and policymakers that the battered country will recover from the Russian invasion.
Communicators: Prepare Now for a (Potential) Federal Data Protection Law
By Kelly Miller and Maggie Jenkins
PRNEWS - August 23, 2022
The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.
4 comms traits successful companies have in common
By Kevin Gardner
Agility PR Solutions - August 24, 2022
One of the goals as a business owner is to manage a profitable operation that has a steady increase of customers. With the constant changes within your facility, this can be a challenge. When you show your care for your clients, support your employees, and adapt as things change in your industry, you will see the growth that you were hoping for. Here are a few things that successful companies have in common.
The challenges (and opportunities) of turning 50 in the digital marketing industry
Arik Hanson - August 24, 2022
I certainly don't feel 50–more like 35. But, the physical signs are there. I now wear glasses (as of a couple years ago). I have a few gray hairs. And, I have a little spare tire going. But, for the most part, I feel great! And I'm hugely optimistic about what the next 30-40 years hold for me on this planet.
Top Tips For Approaching Cybersecurity Media
By Adam Brett
Crenshaw Communications - August 23, 2022
When pitching journalists, you have to understand who you are targeting, especially with cybersecurity media.
How to take your presentation skills to the next level as a business leader
By Adam Fisher
Media First (UK) - August 24, 2022
Looking to improve your presentation skills so you can present with confidence and overcome nerves? Read on for expert tips on how to take your skills to the next level.
How to be utterly irreplaceable
By Jim Connolly
Influence (UK) - August 23, 2022
I was thinking about this recently when a salesman came to my home. He asked if he could quote me a price to look after the trees and hedges, which surround our house. I said that I wasn't interested. He then said that if I told him what my current guys charge, he'd beat their price. I explained that I still wasn't interested. I thanked him for his time and he left.
TikTok-ing the Wrong Boxes
By Beth Mitchell
PR Academy (UK) - August 24, 2022
The perpetual evolution of social media, the way we engage with it, and the way it engages with us (!), has given rise to a plethora of new platforms to share, view, and promote messages. From Instagram to Pinterest, YouTube to Snapchat, and, most recently, TikTok … Why are PRs getting it so wrong on social media?
2022 Asia-Pacific Innovation SABRE Awards Winners Revealed
PRovoke Media - August 24, 2022
The Innovation SABREs recognize excellence in insight and innovation, with a particular emphasis on content creation across paid, earned, shared and owned channels, in formats ranging from live events to digital and social media, and newer technologies such as the metaverse.
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