Greetings, Thursday's Daily PR Brief is here - August 18, 2022
Read some of today's best PR and Comms industry news clips:
Edelman Trust Barometer: 68% of investors say healthcare companies communicate poorly (PR Week Global - August 17, 2022)
Four Tips For Using Humor In Marketing (Forbes - August 18, 2022)
The future of public relations (Axios - August 18, 2022)
How to Communicate in Times of Economic Uncertainty (O'Dwyer's - August 17, 2022)
Is a DE&I certification worth it for comms pros? (PR Daily - August 18, 2022)
9 social media trends to improve your PR strategy in 2022 and beyond (Agility PR Solutions - August 17, 2022)
What PR pros need to know about Wi-Fi, VPN, and cybersecurity (Axia Public Relations - August 18, 2022)
A Cheat Sheet For Ad Tech PR (Crenshaw Communications - August 17, 2022)
Painting over the reputational cracks? How Crown Paints responded to advert backlash (Media First (UK) - August 18, 2022)
The fundamentals of PR reporting explained (Muck Rack - August 18, 2022)
Educating clients about data makes agencies more accountable (Influence (UK) - August 18, 2022)
Summary Section:
Edelman Trust Barometer: 68% of investors say healthcare companies communicate poorly
By Eric Berger
PR Week Global - August 17, 2022
Edelman has issued a special Trust Barometer Report projecting that investors will continue to see healthcare as an attractive sector even though they think healthcare companies don’t communicate effectively.
Four Tips For Using Humor In Marketing
By Tom Wozniak
Forbes - August 18, 2022
Here are a few hopefully helpful tips for marketing pros who want to add humor to their marketing programs.
The future of public relations
By Eleanor Hawkins
Axios - August 18, 2022
Public relations isn't what it used to be, with social media, nontraditional publications and the influencer movement upending the traditional platforms of print, TV and radio.
How to Communicate in Times of Economic Uncertainty
By Scott Lessne, Senior Vice President at Stanto
O'Dwyer's - August 17, 2022
For financial brands, silence during uncertain times sends the clear message that your organization hasn't prepared a plan to deal with the business challenges at hand.
Is a DE&I certification worth it for comms pros?
By Amira Barger
PR Daily - August 18, 2022
I am often asked by diversity, equity and inclusion (DE&I) communications professionals if getting certified in the field is worth it. I personally hold DE&I certifications and find that there is notable value to each of these programs. I want to provide my insight on why one might invest in this education and the practical utility that DE&I certification serves for the public relations community.
9 social media trends to improve your PR strategy in 2022 and beyond
By Bhujal Patel
Agility PR Solutions - August 17, 2022
A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years.
What PR pros need to know about Wi-Fi, VPN, and cybersecurity
By Bre Chamley
Axia Public Relations - August 18, 2022
Working in PR? It's important that you know about proper cybersecurity prodecures when it comes to wi-fi and how VPNs can help keep you secure.
A Cheat Sheet For Ad Tech PR
By Colleen O'Connor
Crenshaw Communications - August 17, 2022
New to ad tech PR? Check out a few of our posts that can help ease you into the industry.
Painting over the reputational cracks? How Crown Paints responded to advert backlash
By Adam Fisher
Media First (UK) - August 18, 2022
We’ve often said in these blogs and during our crisis communication training courses that a crisis can strike any organisation at any time. And the latest evidence has been provided by a paint company.
The fundamentals of PR reporting explained
By Kristen Dunleavy
Muck Rack - August 18, 2022
A breakdown of the essential elements of PR reporting for pros, which KPIs to track, and tips and best practices for creating and showcasing actionable reports.
Educating clients about data makes agencies more accountable
By Osaka Labs
Influence (UK) - August 18, 2022
It seems increasingly impossible to fully comprehend and understand the ROI on digital marketing, yet at the same time, statistics show that digital spending is imperative to the success of businesses globally.
Summary Section:
15 Action Items For Comms Teams' Q4 Agendas To Finish 2022 Strong
By Forbes Communications Council
Forbes - August 16, 2022
Here, 15 members of Forbes Communications Council share items that are a top priority on their own teams' agendas for the final quarter of 2022, and why they believe these action items will help them close out the year on a strong, positive note.
PR experts react to Capri Sun recall: 'There are a lot of questions that need to be answered'
By Kendra Clark
The Drum - August 17, 2022
On the heels of Kraft Heinz’ decision to recall thousands of cases of Capri Sun juice pouches due to possible contamination, PR and crisis communications experts make suggestions for how the brand can regain consumer trust.
Fintech: The Holy Grail of Tech PR
By Henry Feintuch
O'Dwyer's - August 16, 2022
For many tech-averse PR practitioners, mention the word "fintech" and you'll see the instant terror in their eyes. Tech is geeky enough for them, but marry it with financial and some go running to their corporate or consumer safe spaces.
Getting more out of your content: Reduce, reframe, repurpose
By Katherine Grubaugh
PR Daily - August 17, 2022
PR pros spend a lot of time searching for a media friendly story. Reporters have an increasingly high bar and not every story, quote or insight will make the final cut. Why your land of misfit stories can be a treasure trove.
5 Ways to Improve Communication in the Workplace
CommPro (UK) - August 17, 2022
A successful organization is built on effective communication. In the workplace, strong communication means all employees know what they are working towards, how they are contributing, and where they can go for support.
Celebrating Black Business Month and the Importance of Support Networks
By Bernadette Adams Davis
PRNEWS - August 17, 2022
As we celebrate Black Business Month, PR pro/business owner Bernadette Davis says support networks are a vital part of entrepreneurship.
Why It's Important For Businesses To Take A Public Stand On Societal Issues
By Hunter Johnson, CEO of Xpedition
Forbes - August 17, 2022
Here's why I hope other business owners will also publicly take stands on the issues that matter most to them, and how you can do so effectively.
3 ways customers can be your best public relations resources
By Lewis Robinson
Agility PR Solutions - August 17, 2022
Techniques utilizing the best public relations practices will help ensure that your large company or small business gives a favorable general impression. Furthermore, when you believe in the adage that "public relations is everyone's business," you open your company up to the possibility that even your customers can play a significant role in your public relations efforts.
5 Things I Wish I Knew Before I Began Leading a Company
By Jodi Amendola
Alyssa Ditroia - August 17, 2022
Leading a company will always have its challenges, but I have found that following these five valuable lessons has helped paved the road to long-term success.
Media Communication: 3 Expert Tips For Working With Reporters
By Erika Montgomery
Three Girls Media - August 17, 2022
Media communication is all about establishing two-way relationships. Consult this informative guide for three expert tips for working with reporters.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.