Happy Monday, here's your Daily PR Brief - August 15, 2022
Read some of today's best PR and Comms industry news clips:
From baton twirling, to beekeeping, to stand-up: The secret lives of PRs (PRmoment (UK) - August 12, 2022)
The Importance Of Balance In A Communications Career (Forbes - August 15, 2022)
Six Tips To Get Media Coverage When You Don't Have News (Franco - August 12, 2022)
Should Your Company Have a Soul? (O'Dwyer's - August 15, 2022)
TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS (Social Media Today - August 2, 2022)
The Key to Building Winning Brands Today and Tomorrow (PRGN - August 15, 2022)
Comms dilemma: Consumers want personalization, but don't trust brands with their data (Agility PR Solutions - August 12, 2022)
"I hate math" doesn't cut it anymore in PR and marketing (Axia Public Relations - August 14, 2022)
Building a Perfect Audience For Anyone (CommPro (UK) - August 14, 2022) [Infographic]
The Finest Hour For Communication Advisors: Helping The Client Do The Right Thing (PRovoke Media - August 15, 2022)
The risk of not communicating internally during a crisis (Influence - August 15, 2022)
Summary Section:
From baton twirling, to beekeeping, to stand-up: The secret lives of PRs
By Daney Parker
PRmoment (UK) - August 12, 2022
It is hard enough doing the day job when you work in PR, but many PRs have other strings to their bows. Here we find out the surprising secret talents of ten comms professionals.
The Importance Of Balance In A Communications Career
By Bryanne DeGoede, Managing Partner at BLND Public Relations
Forbes - August 15, 2022
If you’re starting out in your PR career and want to make sure your new agency prioritizes balance and mental health, here are a few tips to keep in mind.
Six Tips To Get Media Coverage When You Don't Have News
By Nikki Little
Franco - August 12, 2022
Explore six tips to secure media coverage even when your organization "doesn't have any news."
Should Your Company Have a Soul?
By Ryan Barr
O'Dwyer's - August 15, 2022
Whether you call it Stakeholder Capitalism, ESG, CSR or countless other terms, it's about doing better for all, not just a few. Business leaders have begun to adopt this philosophy and we've seen it play out in a variety of ways from carbon offsetting to stances on human rights to community reinvestment. However, at the end of the day, it's simply the soul of a company.
TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS
By Andrew Hutchinson
Social Media Today - August 2, 2022
Apple's ATT data privacy update, which prompts users to opt-in to data tracking in each app on iOS, has upended the ad sector in many ways, with Meta alone predicting that users opting out of data tracking will cost it some $10 billion in lost ad spend in 2022. The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.
The Key to Building Winning Brands Today and Tomorrow
By Andy See Teong Leng
PRGN - August 15, 2022
A brand's purpose journey is not just about announcements. Find your answers to these five questions first to start building a winning brand.
Comms dilemma: Consumers want personalization, but don't trust brands with their data
By Richard Carufel
Agility PR Solutions - August 12, 2022
New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don't trust brands to keep their personal data secure and to use it responsibly.
"I hate math" doesn't cut it anymore in PR and marketing
By Elizabeth Grich
Axia Public Relations - August 14, 2022
See how math is important for measuring success, among other things, in public relations.
Building a Perfect Audience For Anyone [Infographic]
By Brian Wallace, Founder & President, NowSourcing
CommPro (UK) - August 14, 2022
As social media continues to grow, people's desires to make a name for themselves on these platforms only continues to grow alongside it. Nowadays there is not just money but an endless amount of fame and notoriety to be gained from sites like Facebook and YouTube.
The Finest Hour For Communication Advisors: Helping The Client Do The Right Thing
By Nataliya Popovych
PRovoke Media - August 15, 2022
Comms pros can help clients make the most informed decisions about leaving or not resuming operations in Russia.
The risk of not communicating internally during a crisis
By Kriti Gupta
Influence - August 15, 2022
Many humanitarian organisations came under the spotlight in 2020, following the Black Lives Matter movement. The current and past employees of these companies started speaking to the media about the racial discrimination they faced inside the office. This is a classic case study of an externally driven issue creating havoc for organisations internally.
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