Hi, peruse your Wednesday Daily PR Brief - August 10, 2022
Read some of today's best PR and Comms industry news clips:
What Does Top-Tier Media Mean In PR? (Crenshaw Communications - August 9, 2022)
Six Tips To Get Media Coverage When You Don't Have News (Forbes - August 10, 2022)
U.S. PR Sector Grew 18% in 2021 (O'Dwyer's - August 9, 2022)
Using life experiences to deliver better multicultural PR campaigns (PR Daily - August 10, 2022)
Mature purpose work is also good business, according to study (Ragan Communications - August 10, 2022)
Monkeypox Suffers from a Lack of Communication (PRNEWS - August 9, 2022)
IPR Welcomes New Trustee: Samantha "Sam" Stark of 160/90 (Institute for Public Relations - July 1, 2022)
Quantum networking: Defining the next wave of networking and communications (TechRepublic - August 9, 2022)
5 ways you can use AI to improve lead generation (Agility PR Solutions - August 10, 2022)
Timing is Everything (Landis Communications - August 8, 2022)
Summary Section:
What Does Top-Tier Media Mean In PR?
By Bindi Saikia
Crenshaw Communications - August 9, 2022
In PR, many companies want to be featured in "top-tier" media. How does PR define top-tier depending on a company's needs?
Six Tips To Get Media Coverage When You Don't Have News
By Nikki Little, Senior VP at Franco
Forbes - August 10, 2022
We can all identify with this type of situation: Your client (or company executive) either wants you to get media coverage on a topic that simply isn’t newsworthy, or he or she is putting on the pressure to get media coverage but not giving you anything newsworthy to work with.
U.S. PR Sector Grew 18% in 2021
By Jon Gingerich
O'Dwyer's - August 9, 2022
In another sign of recovery for the post-COVID economy, the U.S. PR industry saw impressive growth in 2021, according to an annual industry survey conducted by PR merger and acquisition consultancy Gould+Partners.
Using life experiences to deliver better multicultural PR campaigns
By Dina Albanese
PR Daily - August 10, 2022
Since moving to the U.S., a lot has changed in public relations, particularly as industry trends move us toward more equity and inclusion for racial, ethnic and other groups, including the LGBTQ+ community. What follows are some of the learnings gleaned from my personal journey and my experience working in health care for more than a decade.
Mature purpose work is also good business, according to study
By Justin Joffe
Ragan Communications - August 10, 2022
Carol Cone, CEO of Carol Cone ON PURPOSE, recently released her 31st research study, "Purpose Under Pressure," a collaboration with Allison + Partners, Headstand and The Harris Poll.
Monkeypox Suffers from a Lack of Communication
By Nicole Schuman
PRNEWS - August 9, 2022
If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread.
IPR Welcomes New Trustee: Samantha "Sam" Stark of 160/90
By Brittany
Institute for Public Relations - July 1, 2022
The Institute for Public Relations is thrilled to announce a new Trustee to its Board: Samantha “Sam” Stark, Executive Vice President at 160over90. As part of 160over90's Senior Leadership Team, Sam Stark leads the Public Relations, Social Media, and Creator Marketing teams while also overseeing the Entertainment Marketing and Experiential businesses. She is responsible for leadership of over 400 specialists and the agency's corporate communications function globally.
Quantum networking: Defining the next wave of networking and communications
By Ed Fox is CTO of MetTel
TechRepublic - August 9, 2022
There are exciting times ahead, with quantum unlocking a wealth of new opportunities across various industries, sectors and verticals. One such example is the communications industry, which is set to enjoy the emergence and subsequent rise of one of quantum's most impressive offshoots – quantum networks.
5 ways you can use AI to improve lead generation
By Lucy Manole
Agility PR Solutions - August 10, 2022
In a perfect world, the lead generation process would've been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do business with them happily ever after. But the world we live in isn't even remotely perfect now, is it? Businesses are still struggling with just the first aspect of acquiring new customers as 61 percent of marketers rank lead generation as their number one challenge.
Timing is Everything
By Brianne Miller
Landis Communications - August 8, 2022
Timing is everything in PR. Here are a few tips for PR professionals to amplify outreach and avoid disaster when making a news announcement.
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