Hello, today's Daily PR Brief is here - August 9, 2022
Read some of today's best PR and Comms industry news clips:
What defines a leader in PR? (Agility PR Solutions - August 9, 2022)
Is Thought Leadership Dead? (Forbes - August 9, 2022)
Evolution of Shareholder Activism (O'Dwyer's - August 8, 2022)
A new way to think about experiential PR (PR Daily - August 9, 2022)
Capital One Communicator Details Company's Measurement Approach (PRNEWS - August 8, 2022)
PR Measurement: Metrics to Use for Success (Spin Sucks - August 9, 2022)
Why the PR industry is a train wreck solocast with Jason Mudd (Axia Public Relations - August 9, 2022) [VIDEO]
The Apprenticeship Gap (Culpwrit - August 8, 2022)
The Top 10 Communications Challenges in 2022: It's not the Budget it's the Clutter (Sword and the Script - August 9, 2022)
How can comms professionals build their resilience? (Media First (UK) - August 9, 2022)
OKRs for PR pros: How to set goals and show your value (Muck Rack - August 9, 2022)
Summary Section:
What defines a leader in PR?
By Lewis Robinson
Agility PR Solutions - August 9, 2022
Public relations has become a popular career choice for many young people. Almost every large corporation has a wide array of PR professionals, from interns to specialists. One team member who helps determine the course of the entire PR team is the manager. Without effective management, the team will falter, and mistakes will happen. So what defines an effective PR leader?
Is Thought Leadership Dead?
By Aaron Agius, Co-Founder and Managing Director of Louder.Online
Forbes - August 9, 2022
Yes and no. Thought leadership as we once knew it is certainly six feet under. However, if you embrace the new paradigm of thought leadership, it’s still very much alive (and worth the effort).
Evolution of Shareholder Activism
By John Christiansen, Jared Levy, Bryan Locke
O'Dwyer's - August 8, 2022
Activist shareholders used to target companies primarily when they were showing concerning losses, reducing dividends and making foolhardy financing decisions. In today's complex and dynamic sociopolitical and economic environment, however, shareholder activism has evolved into much more than identifying points of improvement and issues in a company's financial results.
A new way to think about experiential PR
By Brett Hyman and Brian Rubin
PR Daily - August 9, 2022
Today, people aren't satisfied living vicariously through influencers. The concept of a successful experiential marketing campaign has evolved to the point where audiences must feel that they're characters in the story of the brand experience. To that end, marketers are increasingly folding PR into their experiential marketing campaigns from the start (or earlier on) to help tell that story in more personalized, detailed ways.
Capital One Communicator Details Company's Measurement Approach
By Erika Bradbury
PRNEWS - August 8, 2022
Capital One communicator Kara Taylor shares her measurement plan. It includes quarterly reviews and rates and percentages over raw numbers.
PR Measurement: Metrics to Use for Success
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 9, 2022
PR measurement can be the bane of our existence because it can't always be correlated directly to sales, but there are things we can do to make execs happy.
Why the PR industry is a train wreck solocast with Jason Mudd [VIDEO]
By On Top of PR
Axia Public Relations - August 9, 2022
In this solo episode, Jason Mudd explains why he thinks the modern PR industry is a train wreck.
The Apprenticeship Gap
By David Selby
Culpwrit - August 8, 2022
“View your career as a lifelong apprenticeship” was a wonderful piece of advice I received early in my now long professional journey. I probably didn’t know what to make of it at the time, but it is advice that I have carried with me and reflected upon often.
The Top 10 Communications Challenges in 2022: It's not the Budget it's the Clutter
By Frank Strong
Sword and the Script - August 9, 2022
Ask 10 PR people to define public relations and you'll get 10 different answers. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%).
How can comms professionals build their resilience?
By Adam Fisher
Media First (UK) - August 9, 2022
Comms can be a challenging place to work. It can sometimes feel as if it is full of setbacks, pressures and demands. To succeed in the face of these pressures, you need to be resilient. But what does 'resilience' mean? And how do you build it?
OKRs for PR pros: How to set goals and show your value
By Linda Zebian, Director of Communications at Muck Rack
Muck Rack - August 9, 2022
Set goals and prove your worth with OKRs. In this guide, learn why PR pros need OKRs, how to create them (with examples) and how to achieve them.
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