Hello! Take a look at Friday's Daily PR Brief - July 15, 2022
Read some of today's best PR and Comms industry news clips:
Top PR tips for using Instagram (PRmoment (UK) - July 14, 2022)
15 Big Mistakes Companies Make With Press Releases (Forbes - July 14, 2022)
EGA Picks Schultze for Climate Policy Post (O'Dwyer's - July 15, 2022)
Ragan honors the 2022 Diversity Awards in NYC: list of winners (PR Daily - July 15, 2022)
Reluctant Twitter Owner Musk Poses Huge PR Problems (PRNEWS - July 14, 2022)
How to Onboard New Hires to Be Advocates for Your Agency (Spin Sucks - July 14, 2022)
Why Thought Leadership Matters For Your PR Strategy (Forbes - July 15, 2022)
PR leaders say their performance has improved since 2019, finds new Plank Center report (Agility PR Solutions - July 14, 2022)
Disguised Earned Media Tactics "Entirely Unacceptable", PRCA Reminds Members (PRovoke Media - July 15, 2022)
Making Hybrid Models Work Is No Longer a Luxury – It's a Necessity (Entrepreneur - July 14, 2022)
Summary Section:
Study: PR Industry Must Embrace Leadership Role In Climate Crisis
By Maja Pawinska Sims
PRovoke Media - July 14, 2022
New research from the PRCA Climate Misinformation Strategy Group and Opinium found that practitioners are pushing back on clients’ attempts to greenwash.
The Resurgence Of Owned Media And How Businesses Can Leverage It
By Lindsay Boyajian Hagan, VP of Marketing, Conductor
Forbes - July 14, 2022
Owned media represents all the content you control. It can include a newsletter, social channel, website (often the most significant owned media for brands) or blog—to name a few.
PR's Top Pros Talk: David Barkoe [VIDEO]
By Steve Barnes
O'Dwyer's - July 13, 2022
Carve Communications CEO and founder David Barkoe tells Doug Simon that the key to building "a sustainable model of PR" is "to look beyond just the big hit on the press release or the big announcement and focus on long-term campaigns and long-term opportunities to create ongoing awareness."
Guide to drafting a compassion statement
By Allison Carter
PR Daily - July 14, 2022
One of any communications department's most critical roles is to prepare a statement in times of tragedy for both internal and external audiences. And, especially for those of us in the United States, there has been no shortage of occasions to put those skills into action lately.
The evolution of earned media and the journey ahead
By Michael Lamb
PRmoment (UK) - July 14, 2022
It is no surprise that the events of the last two years have dramatically accelerated changes in the way earned media is created and consumed.
How to create a smoother onboarding process for new PR hires
By Larry Alton
Agility PR Solutions - July 14, 2022
Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you'll be able to welcome your new employees better—and help them build momentum in their earliest days of employment.
The Fun Factor in Company Culture
Commpro - July 13, 2022
The old saying, "All work and no play makes Jack a dull boy," is appropriate when discussing fun in the workplace. A study found that just over 80 percent of employees at companies that ranked as 'amazing workplaces', described their office environments as 'fun.'
A PR move for the digital age or a gamble with lots to lose and little to gain?
By Adam Fisher
Media First (UK) - July 14, 2022
Here’s a story that caught our eye. A council has announced it will no longer email 'traditional press releases' to journalists. Instead, it will publish announcements, news releases, and information on its website and social media channels.
Are we ever going back to in-person professional development events?
Arik Hanson - July 14, 2022
Yes, I know in-person events are back. Yes, I've even been to a few of them in 2022. And yes, I know we're only 6 month removed from the worst month of the pandemic. But, I've also noticed a trend of late: People seem reticent to attend in-person professional development events.
How Do I Amplify a Media Placement?
By Alison Bailin
HMA Public Relations - July 14, 2022
Are you getting the most out of your secured media coverage? Find out how to amplify your placements in this blog post from Alison Bailin.
Page's Approach for Handling Demanding Stakeholders: Create Societal Value
By Seth Arenstein
PRNEWS - July 13, 2022
PR pros understand the importance of speaking out on social issues. They lack a systemic approach, though. A new Page guide has answers.
Summary Section:
Top PR tips for using Instagram
By Daney Parker
PRmoment (UK) - July 14, 2022
When you are considering which social media platform to use, Instagram has to be in the mix, as it is one way to connect with people that traditional media just can't quite reach.
15 Big Mistakes Companies Make With Press Releases
By Forbes Agency Council
Forbes - July 14, 2022
Done right, a single press release can help a business share an important event announcement, information about a new product launch or critical crisis communications, building trust and credibility with a wide audience.
EGA Picks Schultze for Climate Policy Post
By Kevin McCauley
O'Dwyer's - July 15, 2022
Edelman Global Advisory has selected Nikolaus Schultze as climate policy chair. He is based in Paris and will help clients tackle regulatory issues and better understand the climate issues that impact their businesses.
Ragan honors the 2022 Diversity Awards in NYC: list of winners
By Justin Joffe
PR Daily - July 15, 2022
The 2022 Diversity Awards highlighted the best teams, communicators and campaigns across industries, honoring winners who built allyship with their communities internally and externally, made equity strides in their hiring practices, initiated innovative partnerships and alliances with other organizations, and much more.
Reluctant Twitter Owner Musk Poses Huge PR Problems
By Nicole Schuman
PRNEWS - July 14, 2022
How do you do PR when everyone knows your future owner wants out? Elon Musk and his in-limbo Twitter purchase provide answers.
How to Onboard New Hires to Be Advocates for Your Agency
By Drew McLellan
Spin Sucks - July 14, 2022
From the second a new hire joins your agency, you have an opportunity to educate them to serve as advocates. Drew McLellan explains how to do this.
Why Thought Leadership Matters For Your PR Strategy
By Jessica Wong, Founder & CEO of Valux Digital
Forbes - July 15, 2022
Thought leadership is one of the most powerful tactics PR professionals have at their disposal to propel their brands to a new level.
PR leaders say their performance has improved since 2019, finds new Plank Center report
By Richard Carufel
Agility PR Solutions - July 14, 2022
Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-.
Disguised Earned Media Tactics "Entirely Unacceptable", PRCA Reminds Members
By Maja Pawinska Sims
PRovoke Media - July 15, 2022
The Public Relations and Communications Association (PRCA) has issued a reminder to its members and the broader industry on the importance of ethics and professional standards in media relations, after reports of a UK PR agency offering payment to journalists for including clients in editorial coverage.
Making Hybrid Models Work Is No Longer a Luxury – It's a Necessity
By Cheri Beranek
Entrepreneur - July 14, 2022
When the pandemic began and forced businesses to go remote, the question on everyone's mind was: "When will we go back to normal?" Now, two years later, there is no concept of normal. It's time for us to embrace this change and start focusing on what comes next.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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All reports made with the help of Report Mule.