Good Thursday! Read today's Daily PR Brief - July 14, 2022
Read some of today's best PR and Comms industry news clips:
Study: PR Industry Must Embrace Leadership Role In Climate Crisis (PRovoke Media - July 14, 2022)
The Resurgence Of Owned Media And How Businesses Can Leverage It (Forbes - July 14, 2022)
PR's Top Pros Talk: David Barkoe (O'Dwyer's - July 13, 2022) [VIDEO]
Guide to drafting a compassion statement (PR Daily - July 14, 2022)
The evolution of earned media and the journey ahead (PRmoment (UK) - July 14, 2022)
How to create a smoother onboarding process for new PR hires (Agility PR Solutions - July 14, 2022)
The Fun Factor in Company Culture (Commpro - July 13, 2022)
A PR move for the digital age or a gamble with lots to lose and little to gain? (Media First (UK) - July 14, 2022)
Are we ever going back to in-person professional development events? (Arik Hanson - July 14, 2022)
How Do I Amplify a Media Placement? (HMA Public Relations - July 14, 2022)
Page's Approach for Handling Demanding Stakeholders: Create Societal Value (PRNEWS - July 13, 2022)
Summary Section:
Study: PR Industry Must Embrace Leadership Role In Climate Crisis
By Maja Pawinska Sims
PRovoke Media - July 14, 2022
New research from the PRCA Climate Misinformation Strategy Group and Opinium found that practitioners are pushing back on clients’ attempts to greenwash.
The Resurgence Of Owned Media And How Businesses Can Leverage It
By Lindsay Boyajian Hagan, VP of Marketing, Conductor
Forbes - July 14, 2022
Owned media represents all the content you control. It can include a newsletter, social channel, website (often the most significant owned media for brands) or blog—to name a few.
PR's Top Pros Talk: David Barkoe [VIDEO]
By Steve Barnes
O'Dwyer's - July 13, 2022
Carve Communications CEO and founder David Barkoe tells Doug Simon that the key to building "a sustainable model of PR" is "to look beyond just the big hit on the press release or the big announcement and focus on long-term campaigns and long-term opportunities to create ongoing awareness."
Guide to drafting a compassion statement
By Allison Carter
PR Daily - July 14, 2022
One of any communications department's most critical roles is to prepare a statement in times of tragedy for both internal and external audiences. And, especially for those of us in the United States, there has been no shortage of occasions to put those skills into action lately.
The evolution of earned media and the journey ahead
By Michael Lamb
PRmoment (UK) - July 14, 2022
It is no surprise that the events of the last two years have dramatically accelerated changes in the way earned media is created and consumed.
How to create a smoother onboarding process for new PR hires
By Larry Alton
Agility PR Solutions - July 14, 2022
Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you'll be able to welcome your new employees better—and help them build momentum in their earliest days of employment.
The Fun Factor in Company Culture
Commpro - July 13, 2022
The old saying, "All work and no play makes Jack a dull boy," is appropriate when discussing fun in the workplace. A study found that just over 80 percent of employees at companies that ranked as 'amazing workplaces', described their office environments as 'fun.'
A PR move for the digital age or a gamble with lots to lose and little to gain?
By Adam Fisher
Media First (UK) - July 14, 2022
Here’s a story that caught our eye. A council has announced it will no longer email 'traditional press releases' to journalists. Instead, it will publish announcements, news releases, and information on its website and social media channels.
Are we ever going back to in-person professional development events?
Arik Hanson - July 14, 2022
Yes, I know in-person events are back. Yes, I've even been to a few of them in 2022. And yes, I know we're only 6 month removed from the worst month of the pandemic. But, I've also noticed a trend of late: People seem reticent to attend in-person professional development events.
How Do I Amplify a Media Placement?
By Alison Bailin
HMA Public Relations - July 14, 2022
Are you getting the most out of your secured media coverage? Find out how to amplify your placements in this blog post from Alison Bailin.
Page's Approach for Handling Demanding Stakeholders: Create Societal Value
By Seth Arenstein
PRNEWS - July 13, 2022
PR pros understand the importance of speaking out on social issues. They lack a systemic approach, though. A new Page guide has answers.
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