Greetings, your Daily PR Brief is here - July 13, 2022
Read some of today's best PR and Comms industry news clips:
10 PR Leaders Share Their Favorite Apps For Staying Organized And Up To Date (Forbes - July 12, 2022)
Why creative PR is the savvy marketer's channel of choice (The Drum - July 13, 2022)
The FDA looks for PR help to fix messaging woes (PR Week - July 13, 2022)
Only 3 in 100 Pitches Get Nibbles (O'Dwyer's - July 12, 2022)
A comms pro's guide to writing with numbers (PR Daily - July 13, 2022)
PRNEWS Talks with Bellabeat About Privacy, Communication and Women's Health Tech (PRNEWS - July 12, 2022) [VIDEO]
What We Learned From Adopting the Hybrid Work Model (PRSay - July 13, 2022)
5 tips for using artificial intelligence in reputation management (Agility PR Solutions - July 13, 2022)
Do personal posts have a place on LinkedIn? (Arik Hanson - July 12, 2022)
Navigating Media At High-Profile Events (Crenshaw Communications - July 13, 2022)
A Storybook Beginning: How Tech PR Swept Me off My Feet (Online PR Blog - The Hoffman Agency - July 13, 2022)
Summary Section:
10 PR Leaders Share Their Favorite Apps For Staying Organized And Up To Date
By Forbes Communications Council
Forbes - July 12, 2022
For PR executives who want help staying organized, relevant and up to date on the latest movements and trends in their industry, there’s usually an app for that.
Why creative PR is the savvy marketer's channel of choice
By Lucy Porter
The Drum - July 13, 2022
Amid a global economic crunch, budget holders everywhere will be looking for more effective ways to market their wares. Lucy Porter, head of planning and innovation at agency group PrettyGreen, tells us that they need look no further than creative PR for a cost-effective and impactful way of achieving cut-through.
The FDA looks for PR help to fix messaging woes
By Marc Iskowitz
PR Week - July 13, 2022
Amid ongoing media and PR blunders, the Food and Drug Administration is reportedly eyeing a change in strategy.
Only 3 in 100 Pitches Get Nibbles
By Steve Barnes
O'Dwyer's - July 12, 2022
Out of every 100 pitches that get sent to journalists, only about three manage to snag a response, according to the Q3 2022 Propel Media Barometer. That number continues to slide, going from 3.7 percent of pitches sent in Q2 2021 to 3.25 percent in Q2 this year—a drop of 12 percent.
A comms pro's guide to writing with numbers
By Allison Carter
PR Daily - July 13, 2022
Writing about numbers is one of the most important – yet trickiest – skills for any communications pro. It's easy to get lost in strings of overly-specific numbers, misleading statistics and other pitfalls. So let's brush up on some of these basic number writing skills, courtesy of that communicators' Bible, the AP Stylebook. As always, adjust based on your in-house rules.
PRNEWS Talks with Bellabeat About Privacy, Communication and Women's Health Tech [VIDEO]
By Nicole Schuman
PRNEWS - July 12, 2022
PRNEWS welcomed Urska Srsen, cofounder of women's health tracker, Bellabeat. We discussed privacy and communication for women's' health tracking products after the Roe v. Wade overturning.
What We Learned From Adopting the Hybrid Work Model
By Chris Norton
PRSay - July 13, 2022
A hybrid model that combines remote work with in-person office work has the potential to improve how you run your business, whether it's in PR, marketing or any other sector. Although it does present some challenges at first, adopting a hybrid-work model can lead to greater productivity, employee satisfaction and work-life balance.
5 tips for using artificial intelligence in reputation management
By Ashish Gupta
Agility PR Solutions - July 13, 2022
Things aren't as they used to be, where someone who had a bad experience with a company would have just told a few people. Now, they can publish their views online and reach many people. Many organizations are therefore adopting artificial intelligence to assist them with tackling PR and reputation management at scale. With this adoption comes intelligent automation that helps companies identify opportunities and threats. This article discusses how you can use artificial intelligence in reputation management.
Do personal posts have a place on LinkedIn?
Arik Hanson - July 12, 2022
I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking "will sharing more personal posts on Linkedin hurt you?" That column hit on a topic that's coming up more and more on LinkedIn: Should you be sharing personal content on a platform that's clearly designed for the professional community?
Navigating Media At High-Profile Events
By Jennifer Rosenblum
Crenshaw Communications - July 13, 2022
High profile events are great for exposure but can be tricky for PR pros to navigate the media for executives.
A Storybook Beginning: How Tech PR Swept Me off My Feet
By Wynne Beyersdorfer
Online PR Blog - The Hoffman Agency - July 13, 2022
Chicago PR coordinator Wynne shares how her lifelong love of writing empowers her to translate complex ideas into impactful stories for the average consumer.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.