Happy Wednesday! Your Daily PR Brief is here - July 6, 2022
Read some of today's best PR and Comms industry news clips:
16 Go-To Tactics To Boost A Brand's Follower Count On Social Media (Forbes - July 6, 2022)
Substack Layoffs: The Peril of Hype (O'Dwyer's - July 6, 2022)
Corporate communicators hope for more help, Ragan survey shows (Ragan Communications - July 6, 2022)
July 4 Gun Violence Yields Bumbling Responses (PRNEWS - July 5, 2022)
The Highest Performing Press Releases of 2022 (So Far) (Cision Media Research - July 6, 2022)
Harry Potter and the curse of the blocked question (Media First (UK) - July 5, 2022)
Fearing recession, 95% of businesses will cut budgets—is PR on the chopping block? (Agility PR Solutions - July 6, 2022)
Four "Old-School" PR Tactics You Shouldn't Retire Just Yet (Crenshaw Communications - July 6, 2022)
How To React To Controversial Topics (HMA Public Relations - July 6, 2022) [PODCAST]
Tips on technical writing for PR pros from Stanford Engineering (PR Daily - July 6, 2022)
Summary Section:
16 Go-To Tactics To Boost A Brand's Follower Count On Social Media
By Forbes Agency Council
Forbes - July 6, 2022
The more followers a brand has on social media, the greater its reach, and this makes it easier to find and speak to target audiences.
Substack Layoffs: The Peril of Hype
By Jane Genova
O'Dwyer's - July 6, 2022
The Substack layoff story could have been covered by the media as simply an example of the tech media business navigating the new usual. Instead, it was configured as a possible signal that Substack could be in game-changing financial distress.
Corporate communicators hope for more help, Ragan survey shows
By Jim Ylisela
Ragan Communications - July 6, 2022
If I've heard it from one communicator, I've heard it from a thousand: There's too much to do, too little time and not nearly enough people to get it all done.
July 4 Gun Violence Yields Bumbling Responses
By Nicole Schuman
PRNEWS - July 5, 2022
As gun violence occurs daily, citizens look to leaders for empathetic responses and law enforcement for timely facts and information.
The Highest Performing Press Releases of 2022 (So Far)
By Glenn Frates
Cision Media Research - July 6, 2022
A look at some of the most attention-getting press releases from 2022 and the lessons they hold for PR teams.
Harry Potter and the curse of the blocked question
By Adam Fisher
Media First (UK) - July 5, 2022
Sky News says it is noticing more interventions from PRs when they don’t like the questions their spokespeople are facing from journalists.
Fearing recession, 95% of businesses will cut budgets—is PR on the chopping block?
By Richard Carufel
Agility PR Solutions - July 6, 2022
Many businesses around the world fear an oncoming recession as central banks ramp up interest rates in a bid to curb inflation. But as they look to protect themselves from the worst effects of a potential recession, it's clear that many haven't learned from the past and will likely cut sales and marketing budgets, according to new research from UK-based market research agency Sapio Research.
Four "Old-School" PR Tactics You Shouldn't Retire Just Yet
By Cliff Maroney
Crenshaw Communications - July 6, 2022
PR continues to evolve with the times, but what "old-school" tactics should PR pros hold onto?
How To React To Controversial Topics [PODCAST]
By Abbie Fink
HMA Public Relations - July 6, 2022
PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics.
Tips on technical writing for PR pros from Stanford Engineering
By Allison Carter
PR Daily - July 6, 2022
Most PR pros aren't scientists, programmers or engineers. Heck, most of us went into a language-based field because we aren't that good at math. But in your career, there will likely come a time when you have to explain a complex, technical product or process to a group of laymen. Scary, isn't it?
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