Please enjoy Wednesday's Daily PR Brief - June 29, 2022
Read some of today's best PR and Comms industry news clips:
PR Lessons from the January 6 Committee Hearings (PRNEWS - June 29, 2022)
Not All Press Is Good Press: When To Talk To The Media (Or Not) (Forbes - June 29, 2022)
How PR Pros Can Connect With the LGBTQ+ Community (O'Dwyer's - June 28, 2022)
Top PR takeaways from Cannes 2022 (PR Daily - June 28, 2022)
How to build the best outsourced editorial team (PRmoment (UK) - June 29, 2022)
Journey to AI maturity: While most are experimenting, few are using it to their advantage (Agility PR Solutions - June 29, 2022)
7 Reasons To Hire An Independent PR Firm (Crenshaw Communications - June 28, 2022)
A changing landscape: Building reputations amid shrinking media pools (Firefly Communications - June 28, 2022)
Golin Elevates Jeff Beringer To President Of Global Digital (PRovoke Media - June 29, 2022)
This month in bad PR pitches: June 2022 (Muck Rack - June 28, 2022)
Summary Section:
PR Lessons from the January 6 Committee Hearings
By Arthur Solomon
PRNEWS - June 29, 2022
The Jan. 6 Select Committee is offering lessons for PR pros about creating campaigns and pitching. Takeaways are numerous.
Not All Press Is Good Press: When To Talk To The Media (Or Not)
By Marie Swift
Forbes - June 29, 2022
Working with the media and being a resource for journalists can be an effective part of a PR strategy. It builds rapport when they see us going the extra mile to help them meet their editorial demands, so it's important to have media-trained spokespeople in place and essential talking points at the ready.
How PR Pros Can Connect With the LGBTQ+ Community
By Phillip A. Nardone
O'Dwyer's - June 28, 2022
Across the United States this month, we've gathered to uplift and engage in meaningful discussion about the LGBTQ+ community. Like so many proud members of this community, I look forward to June when we intentionally create space to amplify the stories and experiences of the diverse people that make up this community.
Top PR takeaways from Cannes 2022
By David Richeson and Tina Cervera
PR Daily - June 28, 2022
From the "last chance generation" to the power of creativity, the takeaways you need to know.
How to build the best outsourced editorial team
By Rudi Davis
PRmoment (UK) - June 29, 2022
Scaling an outsourced editorial team whilst maintaining quality is one of the biggest operational challenges of any PR agency.
Journey to AI maturity: While most are experimenting, few are using it to their advantage
By Richard Carufel
Agility PR Solutions - June 29, 2022
Despite the fact that most brands and businesses that use artificial intelligence are still experimenting with the technology, only 12 percent are using it at an AI maturity level that achieves a strong competitive advantage, according to new research from professional services firm Accenture.
7 Reasons To Hire An Independent PR Firm
By Dorothy Crenshaw
Crenshaw Communications - June 28, 2022
Do independent PR agencies offer advantages for clients? Or is calling an agency "independent" a euphemism for "cheaper"?
A changing landscape: Building reputations amid shrinking media pools
By Claire Walker
Firefly Communications - June 28, 2022
When it comes to building reputations, PR professionals need to begin thinking broader and deeper than simply media relations.
Golin Elevates Jeff Beringer To President Of Global Digital
By Maja Pawinska Sims
PRovoke Media - June 29, 2022
Golin has promoted agency veteran Jeff Beringer to president of global digital, overseeing one of its largest specialty units.
This month in bad PR pitches: June 2022
By Jessica Lawlor
Muck Rack - June 28, 2022
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.