Hi, peruse today's Daily PR Brief - June 28, 2022
Read some of today's best PR and Comms industry news clips:
Convincing Clients To Take A Chance On Your New Agency (Forbes - June 28, 2022)
4 tips for clarifying PR expectations with clients (PR Daily - June 27, 2022)
Corporations Decide on Proper Messaging After Roe v. Wade (PRNEWS - June 27, 2022)
A Modern Look at PR, Communications, and Marketing (Spin Sucks - June 28, 2022)
What the Uvalde Shootings and Other Crises Reveal about Press Conferences (PRSay - June 28, 2022)
10 expert tips to help comms teams manage upwards (Media First (UK) - June 28, 2022)
TikTok Turns to Owned Media to Control the Narrative (Ishmael's Corner - The Hoffman Agency - June 28, 2022)
Announcing the winners of the 2022 Bulldog PR Awards—congrats, top dogs! (Agility PR Solutions - June 27, 2022)
5 Ways To Amplify PR Efforts (Crenshaw Communications - June 27, 2022)
What Do Big Brother and Public Relations Have in Common? (HMA Public Relations - June 28, 2022)
The value of school governing for comms professionals (Influence (UK) - June 28, 2022)
Three Things I've Learned...Charles Lewington (PRovoke Media - June 27, 2022)
Summary Section:
Convincing Clients To Take A Chance On Your New Agency
By Christopher Tompkins
Forbes - June 28, 2022
Young and fresh-faced as your agency might be, there are clients who can be convinced. It’s all about how well you can sell yourself.
4 tips for clarifying PR expectations with clients
By Hollie Boodram
PR Daily - June 27, 2022
Keep everyone happy and on the same page. When it comes to clarifying expectations with clients, here are my top four tips.
Corporations Decide on Proper Messaging After Roe v. Wade
By Andrew Byrd
PRNEWS - June 27, 2022
Messaging around abortion rights often is framed as a binary issue: pro-choice or pro-life. However, few Americans see it this way, data suggests. Indeed, Pew Research Center surveys show a majority of American adults believe abortions should be legal in some cases, but illegal in others. Should this influence corporate messaging around the issue?
A Modern Look at PR, Communications, and Marketing
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 28, 2022
It's difficult to define PR when the industry organization's definition is fluff. Gini Dietrich describes what PR is and how to define it.
What the Uvalde Shootings and Other Crises Reveal about Press Conferences
By Merrie Spaeth
PRSay - June 28, 2022
A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19 children and two teachers were killed.
10 expert tips to help comms teams manage upwards
By Adam FIsher
Media First (UK) - June 28, 2022
Essential communication skills, such as managing the media, building relationships with journalists and excellent writing, are no longer enough. Comms professionals increasingly need to be able to manage upwards.
TikTok Turns to Owned Media to Control the Narrative
Ishmael's Corner - The Hoffman Agency - June 28, 2022
Companies are increasingly taking their stories directly to the target audience. Like TikTok, which uses its blog to address privacy concerns.
Announcing the winners of the 2022 Bulldog PR Awards—congrats, top dogs!
Agility PR Solutions - June 27, 2022
Bulldog Reporter is pleased to announce the winners of the 2022 Bulldog PR Awards. The awards program recognizes remarkable PR and communications campaigns and impressive individual and agency contributions to the industry.
5 Ways To Amplify PR Efforts
By Sarah O'Connell
Crenshaw Communications - June 27, 2022
The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts.
What Do Big Brother and Public Relations Have in Common?
By Alison Bailin
HMA Public Relations - June 28, 2022
Public relations professionals and champions of Big Brother have more in common than you may think. Read more from Alison Bailin as she shares what makes our industry professionals and the reality show contestants so alike.
The value of school governing for comms professionals
By Katy Gandon
Influence (UK) - June 28, 2022
Sometimes you get involved in something and it’s only when you look back that you realise the full impact of the choice. When I became a school governor I was keen to support my local school and to use my 20 plus years’ experience in communications to provide some practical help. However, I underestimated how being a school governor was going to be a great opportunity for me to develop as a communications professional.
Three Things I've Learned...Charles Lewington
PRovoke Media - June 27, 2022
Charles Lewington, the CEO of Hanover Communications, shares the lessons he has learned from the past two years.
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