Howdy, your Thursday Daily PR Brief is here - June 23, 2022
Read some of today's best PR and Comms industry news clips:
Seven Keys To Successful TV Brand Integrations (Forbes - February 7, 2022)
No budget for PR? Here are 4 free ways to promote your company (Fast Company - June 21, 2022)
Essex Hemphill (1957-1995) (Institute for Public Relations - June 21, 2022)
5 Crisis Management Mistakes to Avoid At All Costs (Spin Sucks - June 23, 2022)
How To Deal With Employee Activism (Forbes - June 3, 2022)
SaaS PR: A definitive guide to public relations for SaaS startups (Agility PR Solutions - June 23, 2022)
Dark Social: What Every PR Professional Needs to Know (Influence (UK) - June 23, 2022)
5 KPIs that Showcase PR Value (Crenshaw Communications - June 23, 2022)
Strikes, travel chaos and managing the media (Media First (UK) - June 23, 2022)
What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond (PR Daily - June 22, 2022)
Summary Section:
Seven Keys To Successful TV Brand Integrations
By Merilee Kern
Forbes - February 7, 2022
Just because a show airs in your desired region and is wildly popular doesn’t mean that it will be a fit for the topic and messaging you would like to convey.
No budget for PR? Here are 4 free ways to promote your company
By Shannon Tucker
Fast Company - June 21, 2022
PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. If you don’t have the budget for either one, that doesn’t mean your hands are tied. You just have to get creative.
Essex Hemphill (1957-1995)
Institute for Public Relations - June 21, 2022
IPR is featuring some of the many LGBTQ+ pioneers and modern-day heroes to celebrate Pride month.Essex Hemphill was born in Chicago in 1957 and raised in Washington D.C. He was a poet who was the face of the Black gay movement.
5 Crisis Management Mistakes to Avoid At All Costs
By Chris Norton
Spin Sucks - June 23, 2022
Your crisis management plan exists to define problems your organization could face and steps to take. Chris Norton shares how to create your plan.
How To Deal With Employee Activism
By Ethan McCarty
Forbes - June 3, 2022
Employees are using their voices and collective influence to react to political and societal tensions, causing employers to rethink their positions and policies.
SaaS PR: A definitive guide to public relations for SaaS startups
By Emily Rollwitz
Agility PR Solutions - June 23, 2022
The ultimate accolade for any marketing strategy is genericization. When brand names become verbs, companies witness the impact good PR can bring.
Dark Social: What Every PR Professional Needs to Know
By Richard Benson
Influence (UK) - June 23, 2022
Dark social. Never heard of it? You are not alone! However, research shows that most of the content generated by the PR industry is being shared and talked about within dark social channels. We just can’t see it.
5 KPIs that Showcase PR Value
By Sasha Dookhoo
Crenshaw Communications - June 23, 2022
There is no one-size-fits-all set of KPIs for measuring PR. What should PR be evaluating in each campaign?
Strikes, travel chaos and managing the media
By Adam Fisher
Media First (UK) - June 23, 2022
Inflation is soaring, the country is crippled by strikes, and Kate Bush is number one in the charts. That's enough to lead some to suggest the UK is returning to the 1970s. Those fears have been compounded this week by 40,000 railway workers striking over three days – the largest walkout seen in Britain for more than 30 years.
What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond
By Allison Carter
PR Daily - June 22, 2022
As Pride month continues to celebrate the lives, bravery and love of LGBTQ+ people across the full spectrums of gender and sexual orientation, PR Daily reached out to a variety of comms pros who are proud members of these communities. We asked them a variety of questions about best practices for reaching queer audiences year-round, how far the industry has come on issues of representation, and which organizations are doing it right.
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