Good Monday, read your Daily PR Brief - June 13, 2022
Read some of today's best PR and Comms industry news clips:
House Democrats ask PR firms for fossil fuel campaign documents (The Hill - June 13, 2022)
15 Of The Most Common Copywriting Mistakes Comms Pros Need To Avoid (Forbes - June 13, 2022)
Lawyers Warn Litigation Clients About Publicity Risk (O'Dwyer's - June 10, 2022)
Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands (PRNEWS - June 9, 2022)
Here's What You'll Find Inside the Updated AP Stylebook (PRSay - June 9, 2022)
The biggest time wasters in PR (PRmoment (UK) - June 9, 2022)
The future of virtual workspaces—why it must transcend Zoom and VR headsets (Agility PR Solutions - June 13, 2022)
Four More Tips for Environmental PR Pros (Landis Communications - June 13, 2022)
How Gia Kuan Went From Studying Law to Democratizing Fashion PR (Fashionista - June 13, 2022)
The power of design thinking in PR (Media Update (South Africa) - June 13, 2022)
Quantity is the most novice form of PR measurement. Track this instead. (PR Daily - June 13, 2022)
The Evolution of Purpose: Organizations' Progress Beyond Well-Intentioned Pledges in 2022 (PRovoke Media - June 13, 2022) [VIDEO]
Summary Section:
House Democrats ask PR firms for fossil fuel campaign documents
By Zack Budryk
The Hill - June 13, 2022
Reps. Raúl Grijalva (D-Ariz.) and Katie Porter (D-Calif.) on Monday requested documents from five public relations firms and the American Petroleum Institute (API) detailing their work for fossil fuel companies.
15 Of The Most Common Copywriting Mistakes Comms Pros Need To Avoid
By Forbes Communications Council
Forbes - June 13, 2022
Having a thorough proofread done by a second or third set of eyes can help flag problems and prevent weak copy from circulating to your business’s stakeholders. But knowing how to avert the most common missteps in your copywriting is half the battle.
Lawyers Warn Litigation Clients About Publicity Risk
By Jane Genova
O'Dwyer's - June 10, 2022
Johnny Depp may have won most of the defamation litigation against former wife Amber Heard, but the case's six weeks of raw testimony may have cost him career ground.
Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands
By Andrew Byrd
PRNEWS - June 9, 2022
The Social Shake-Up began with a keynote from Honey Baked Ham CMO Jo Ann Herald. Shakers should embrace corporate purpose, she said.
Here's What You'll Find Inside the Updated AP Stylebook
PRSay - June 9, 2022
The latest AP Stylebook, released on June 1, has more than 300 new or revised entries. The 600-page book — in a spiral-bound format — also aggregates usage additions and changes made earlier in 2022 and posted on the AP website.
The biggest time wasters in PR
PRmoment (UK) - June 9, 2022
There is nothing worse than wasting your time doing work that achieves very little, apart from draining your battery. So if you work in PR, here are 16 activities you might want to avoid!
The future of virtual workspaces—why it must transcend Zoom and VR headsets
By Adam Riggs
Agility PR Solutions - June 13, 2022
Over the course of the pandemic, much of our work shifted from physical spaces to video meeting software. While work-from-home policies alleviated the dangers of COVID transmission (for some), what many managers didn't foresee was that employee productivity jumped up to 77 percent, with staffers adding an equivalent of one extra day's work to each week.
Four More Tips for Environmental PR Pros
By Polly Winograd Ikonen
Landis Communications - June 13, 2022
In the past year or two, there has been an exponential increase in the amount of media coverage on environmental topics. This means there’s more work to do for the PR pros.
How Gia Kuan Went From Studying Law to Democratizing Fashion PR
By Maura Brannigan
Fashionista - June 13, 2022
The New Zealander-Taiwanese founder of Gia Kuan Consulting didn't always fit into fashion, which is part of what makes her so good at her job.
The power of design thinking in PR
By Vikash Gajjar
Media Update (South Africa) - June 13, 2022
Gone are the days where PR was relegated to being just a press office and responsible for getting the right people into the right room to swoon over the latest product or newest service offering, says Vikash Gajjar, senior strategist at Razor PR. Gajjar adds that to this end, there`s been much talk about PR going through a paradigm shift.
Quantity is the most novice form of PR measurement. Track this instead.
By Lisa Glover Tareila
PR Daily - June 13, 2022
For many brands, June marks the halfway point in the fiscal year, which is also a pivotal point for measuring KPIs and evaluating results. If you're an agency, you're likely reviewing your annual goals and making shifts to end the year on a high note. If you're in-house, you're already thinking about Holiday and 2023. Regardless of which side you are on, one of the most common KPIs is quantity. And it shouldn't be.
The Evolution of Purpose: Organizations' Progress Beyond Well-Intentioned Pledges in 2022 [VIDEO]
PRovoke Media - June 13, 2022
James Wright, Global CEO of Red Havas, and Anne Tyrer, Vice President of U.K. Corporate Affairs and Communications at American Express, share how brands can be authentic in their purpose initiatives and how they communicate about them.
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