Howdy, check out your Friday Daily PR Brief - June 10, 2022
Read some of today's best PR and Comms industry news clips:
Dark Social: What Every PR Professional Needs to Know (PRNEWS - June 9, 2022)
16 Precautions For Companies Using Social Media To Handle A PR Crisis (Forbes - June 10, 2022)
Purpose Awards 2022: Public Sector – Best Environmental Cause Campaign (PRWeek - June 10, 2022)
PR's Top Pros Talk: Kate Cronin (O'Dwyer's - June 9, 2022) [VIDEO]
How 9 companies are engaging employees during Pride month (Ragan - June 9, 2022)
Why Storytelling Wins In Marketing (Forbes - June 9, 2022)
What do clients want from their PR agency? (PRmoment (UK) - June 10, 2022) [PODCAST]
Crisis PR: 5 tips for preparing your team for data security breaches (Agility PR Solutions - June 10, 2022)
The Impact Of The War On Ukraine's Comms Business: An On-the-Ground Perspective (PRovoke Media - June 10, 2022)
7 tips from a former editor on getting earned media (PR Daily - June 10, 2022)
Summary Section:
Dark Social: What Every PR Professional Needs to Know
By Richard Benson, Co-Founder of Releasd
PRNEWS - June 9, 2022
There's a large amount of PR content shared on dark social channels. That makes understanding its platforms important for communicators.
16 Precautions For Companies Using Social Media To Handle A PR Crisis
By Forbes Agency Council
Forbes - June 10, 2022
Speaking to as many consumers as possible at once might seem expedient, but there are potential hazards to be aware of when attempting to minimize the fallout of a narrative that has grown beyond the company’s control via these channels.
Purpose Awards 2022: Public Sector – Best Environmental Cause Campaign
PRWeek - June 10, 2022
Timed for the 2021 COP26 climate change summit in Glasgow, Zero Waste Scotland launched this campaign to raise awareness of fighting food waste, and its crucial role in the climate crisis.
PR's Top Pros Talk: Kate Cronin [VIDEO]
O'Dwyer's - June 9, 2022
When PR pros have a story that they know will be front-page news, it's essential "to do it right and you have to be as transparent as possible with what your story will be," says Moderna chief brand officer Kate Cronin.
How 9 companies are engaging employees during Pride month
By Emma Atkinson
Ragan - June 9, 2022
From events to ERGs, here are how nine organizations are marking Pride month with their workers.
Why Storytelling Wins In Marketing
By Marie Hattar, CMO at Keysight Technologies
Forbes - June 9, 2022
In the marketing realm, it’s the CMO who must set the story on its axis by ensuring that storytelling is the foundation of every marketing initiative.
What do clients want from their PR agency? [PODCAST]
PRmoment (UK) - June 10, 2022
Today we're talking to Daisy Hawker Wallace about what clients want from their PR agency. Daisy is currently deputy director & head of PR at Avanti West Coast.
Crisis PR: 5 tips for preparing your team for data security breaches
By Kevin Gardner
Agility PR Solutions - June 10, 2022
Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. This extends to your PR team.
The Impact Of The War On Ukraine's Comms Business: An On-the-Ground Perspective
By Olena Sukhanova
PRovoke Media - June 10, 2022
The phrase “What is your superpower? I am Ukrainian” has become the quintessence of active spiritual development and creative growth.
7 tips from a former editor on getting earned media
By Aubrey Westgate
PR Daily - June 10, 2022
You've written a great article about a timely health care topic, sent it to one of your favorite publications, and are anxiously waiting to hear if the piece has been accepted. You wait. And you wait. And you wait. Crickets.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.