Hi, peruse today's Daily PR Brief - May 23, 2022
Read some of today's best PR and Comms industry news clips:
Goop's controversial 'Diapér' stunt: 4 lessons for PR pros to consider (PR Daily - May 23, 2022)
What Media Trainers Can Learn From Social Media (Forbes - May 20, 2022)
How To Use The Cinema As A PR Tool (Forbes - May 23, 2022)
Ukraine Response Bolsters Trust in Western Democracies (O'Dwyer's - May 23, 2022)
Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin (PRSay - May 23, 2022)
Why regional agencies are thriving post pandemic (PRmoment (UK) - May 19, 2022)
4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame? (Agility PR Solutions - May 20, 2022)
What are the most popular Key Performance Indicators in PR? (Influence (UK) - May 23, 2022)
These are the biggest challenges to measuring comms, Ragan survey says (Ragan - May 23, 2022)
Global PR Agency Rankings 2022 - Fast Movers (PRovoke - May 23, 2022)
Summary Section:
Goop's controversial 'Diapér' stunt: 4 lessons for PR pros to consider
By Allison Carter
PR Daily - May 23, 2022
Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign.
What Media Trainers Can Learn From Social Media
By Beth Noymer Levine, Founder & Principal of SmartMouth Communications
Forbes - May 20, 2022
For those of us working with clients who still talk to the traditional media, there are some valuable lessons we can borrow from social media.
How To Use The Cinema As A PR Tool
By Jeff Bradford, President of Dalton Agency Nashville
Forbes - May 23, 2022
Why Return to Space was magnificent—as a story, as a piece of Americana and as a public relations vehicle.
Ukraine Response Bolsters Trust in Western Democracies
By Kevin McCauley
O'Dwyer's - May 23, 2022
Trust in western democracies is on the rise due to their robust response to Russia’s invasion of Ukraine, according to a special geopolitical report of Edelman’s Trust Barometer released today.
Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin
By John Elsasser
PRSay - May 23, 2022
The Office of the Minnesota Attorney General with FGS Global received this year's Best of Silver Anvil Award for their work on Minnesota v. Chauvin, one of the most high-profile and consequential criminal cases of the 21st century.
Why regional agencies are thriving post pandemic
By Daney Parker
PRmoment (UK) - May 19, 2022
We take a tour of PR agencies around the country to find out why they are now thriving, and how much difference the pandemic has made to their business. We also hear from London-based agencies about why it is important to think beyond the capital.
4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame?
By Richard Carufel
Agility PR Solutions - May 20, 2022
Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. But they are at odds on whether the increasing sophistication and volume of data helps or hinders creativity.
What are the most popular Key Performance Indicators in PR?
By Richard Benson
Influence (UK) - May 23, 2022
What are the most popular PR metrics? What are the latest trends in measurement? How closely does our industry truly adhere to best practices? We analysed over 400k metrics to find out.
These are the biggest challenges to measuring comms, Ragan survey says
By Justin Joffe
Ragan - May 23, 2022
We asked communicators to tell us what obstacles are impeding their measurement strategies. Here’s what they said.
Global PR Agency Rankings 2022 - Fast Movers
PRovoke - May 23, 2022
The fastest-growing PR agencies across geographic regions, according to PRovoke Media's 2022 Global PR Agency Rankings.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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