Good Monday, here's your Daily PR Brief - May 16, 2022
Read some of today's best PR and Comms industry news clips:
What PR pros need to know about preventing human-error cybersecurity breaches (Axia Public Relations - May 15, 2022)
Optics And Facts; What The Johnny Depp And Amber Heard Trial Teaches Us About The Power Of PR (Forbes - May 16, 2022)
Managing Search Results is Easier Than You Think (O'Dwyer's - May 16, 2022)
Abraham Lincoln's humor, empathy offer comms lessons for divisive times (PR Daily - May 16, 2022)
A New Netflix Series Offers Insight for Improving LGBT Content (PRNEWS - May 16, 2022)
The Hallmarks of a Great Internship Program (PRSay - May 13, 2022)
AI in public relations: Will PR people be replaced by machines? (PRmoment (UK) - May 16, 2022) [PODCAST]
7 in 10 would change their shopping habits after learning a brand isn't operating sustainably (Agility PR Solutions - May 16, 2022)
Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup) (Crenshaw Communications - May 16, 2022)
2022 Global PR Agency Rankings: Top 250 (PRovoke - May 16, 2022)
How parasocial relationships play a role in professional personal branding (Influence (UK) - May 13, 2022)
Summary Section:
What PR pros need to know about preventing human-error cybersecurity breaches
By Bre Chamley
Axia Public Relations - May 15, 2022
See how you can protect yourself from cybersecurty breaches caused by human error with these tools and tips to keep your computer safe.
Optics And Facts; What The Johnny Depp And Amber Heard Trial Teaches Us About The Power Of PR
By Josh Wilson
Forbes - May 16, 2022
Recently, the entertainment world has been taken by storm as Johnny Depp countered his ex-wife Amber Heard with a defamation suit, demanding $50 million in damages. I study the impact of PR in this heavily covered case.
Managing Search Results is Easier Than You Think
By Larry Moskowitz
O'Dwyer's - May 16, 2022
As a PR professional or corporate communicator, your strategy must encompass all media, yet too often, the most powerful and trusted source of news and information is overlooked.
Abraham Lincoln's humor, empathy offer comms lessons for divisive times
By Justin Joffe
PR Daily - May 16, 2022
CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.
A New Netflix Series Offers Insight for Improving LGBT Content
By Jamie Love
PRNEWS - May 16, 2022
The new Netflix series Heartstopper offers a slew of insight about preparing better LGBT content. Balance and authenticity are key.
The Hallmarks of a Great Internship Program
By John Elsasser
PRSay - May 13, 2022
Rob Culp, Fellow PRSA, is the professional director of the graduate PR and advertising program at DePaul University in Chicago. Given his extensive experience in the agency, corporate and academic sectors, PRsay asked Culp for his thoughts on effective internship programs today.
AI in public relations: Will PR people be replaced by machines? [PODCAST]
By Ben Smith
PRmoment (UK) - May 16, 2022
This week on the PRmoment Podcast we're talking to Alex Warren about his book Spin Machines - which asks the question "Can PR be replaced by AI?"
7 in 10 would change their shopping habits after learning a brand isn't operating sustainably
By Richard Carufel
Agility PR Solutions - May 16, 2022
About half of consumers (49 percent) believe that the responsibility for implementing sustainable practices falls on corporations and retailers, as opposed to individuals or government regulators, according to new research.
Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup)
By Hannah Kasoff
Crenshaw Communications - May 16, 2022
Let's be honest – those that say they've never known "Imposter Syndrome" are lying. Whether you experience these feelings regularly or not, we've all been there.
2022 Global PR Agency Rankings: Top 250
PRovoke - May 16, 2022
Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms — many of which operate under separate brands but nevertheless report into the listed PR agency.
How parasocial relationships play a role in professional personal branding
By Trevor Young
Influence (UK) - May 13, 2022
The term ‘parasocial relationship’ popped up twice in quick succession in my daily media consumption, and my interest was piqued.
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