Greetings, your Thursday Daily PR Brief is here - April 21, 2022
Read some of today's best PR and Comms industry news clips:
How comms pros can take the lead on workplace volunteer programs (PR Daily - April 21, 2022)
PRNEWS Announces Winners of 2022 Social Impact Awards (PRNEWS - April 20, 2022)
The Importance of Lifelong Learning (PRSay - April 21, 2022)
PR and the battle for impact measurement (PRmoment (UK) - April 21, 2022)
The four Ps you need to focus on for your next presentation (Media First (UK) - April 21, 2022)
How Gen Z is forcing change to decades-old business practices (Agility PR Solutions - April 21, 2022)
How to avoid arguments with clients or customers (CIPR - April 11, 2022)
PR management in China: A tale of three brands (interest.co.nz - April 22, 2022)
Is It Always PR's Job to Make the Phone Ring? (Entrepreneur - April 20, 2022)
Why bridging political divides is good business – and how communicators can help (Ragan - April 20, 2022)
Summary Section:
How comms pros can take the lead on workplace volunteer programs
By Amanda Ponzar
PR Daily - April 21, 2022
Comms skills are crucial for organizing effective efforts to give back to your community and build brand reputation.
PRNEWS Announces Winners of 2022 Social Impact Awards
PRNEWS - April 20, 2022
PRNEWS today announced the winners of its 2022 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.
The Importance of Lifelong Learning
By Dr. Felicia Blow
PRSay - April 21, 2022
Nelson Mandela said that education is the most powerful weapon you can use to change the world. As someone who has earned their APR and Ph.D. credentials, I wholeheartedly agree. But, for me (as I'm sure for others), the concept of education goes far beyond the walls of a classroom and is not determined by any particular age bracket.
PR and the battle for impact measurement
By Anna Salter, UK Head of Consultancy, Onclusive
PRmoment (UK) - April 21, 2022
In the battle for impact measurement, PR has traditionally lost out
The four Ps you need to focus on for your next presentation
By Adam Fisher
Media First (UK) - April 21, 2022
At the end of our presentations skills training courses, we give our delegates a guide to help them continue their learning.
How Gen Z is forcing change to decades-old business practices
By Richard Carufel
Agility PR Solutions - April 21, 2022
What's the lifespan of your business? To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z now, and accept that they are very different from previous generations, according to new research.
How to avoid arguments with clients or customers
By Jim Connolly
CIPR - April 11, 2022
I was prompted to share this tip, after recalling an argument between a business owner and one of his customers. It was noisy, public and lost the business owner at least one customer. As you’ll see, the whole situation could have been avoided.
PR management in China: A tale of three brands
By Mark Tanner
interest.co.nz - April 22, 2022
Mark Tanner discusses the pitfalls and risks of marketing in China where consumers are super-sensitive to geopolitics, and mass consumer boycotts can have huge impacts.
Is It Always PR's Job to Make the Phone Ring?
By Dick Grove
Entrepreneur - April 20, 2022
In a quick-hit business world, does a long-sustained PR campaign have value?
Why bridging political divides is good business – and how communicators can help
By Allison Carter
Ragan - April 20, 2022
We all have a role to play in calming the divisive feelings that have arisen in the U.S. Here are simple, practical steps you can take.
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