Hi, peruse Thursday's Daily PR Brief - April 14, 2022
Read some of today's best PR and Comms industry news clips:
How to Secure Top-Tier Coverage with Cortney Williams, ARPR (OnePitch - April 14, 2022)
Publicis Posts 17% Q1 Growth (O'Dwyer's - April 14, 2022)
How Havas PR rallied global teams to support 'Save Ukraine' telethon (PR Daily - April 13, 2022)
Newton, Shildt Gaffes Highlight What's Needed Before an Apology (PRNEWS - April 13, 2022)
Avoiding Assumptions in Employee Communications (PRSay - April 14, 2022)
How 15 Agency Leaders 'Surprise And Delight' Prospects And Clients (Forbes - April 13, 2022)
Will internal comms remain important post the pandemic? (PRmoment (UK) - April 13, 2022)
COP26 six months later: Has PR become a tool for business greenwashing? (Agility PR Solutions - April 14, 2022)
How To Build A Purpose-Driven Brand (Crenshaw Communications - April 13, 2022)
13 years at the same PR agency — Ashley McMurray on loyalty and rising in the ranks (Muck Rack - April 14, 2022)
Summary Section:
How to Secure Top-Tier Coverage with Cortney Williams, ARPR
By Kendall Aldridge
OnePitch - April 14, 2022
On this month's profile, we are talking with Cortney Williams, a Practice Group Director at ARPR. She's been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry.
Publicis Posts 17% Q1 Growth
By Kevin McCauley
O'Dwyer's - April 14, 2022
Arthur Sadoun Publicis Groupe Arthur Sadoun reported Q1 revenues jumped 17.1 percent to $3B, driven by a robust demand for its Publicis Sapient and Epsilon digital offerings.
How Havas PR rallied global teams to support 'Save Ukraine' telethon
By Ted Kitterman
PR Daily - April 13, 2022
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
Newton, Shildt Gaffes Highlight What's Needed Before an Apology
By Nicole Schuman
PRNEWS - April 13, 2022
Some free speech offenders, like football's Cam Newton, may need to do some soul searching before they issue an apology.
Avoiding Assumptions in Employee Communications
By Tia Over
PRSay - April 14, 2022
Here are some steps we can take to help guarantee our organizations and clients convey clear messages.
How 15 Agency Leaders 'Surprise And Delight' Prospects And Clients
By Forbes Agency Council
Forbes - April 13, 2022
Focusing on the concept of “surprise and delight” to craft a compelling customer experience can draw prospects in and turn them into loyal customers, earn word-of-mouth marketing and encourage consumer spending.
Will internal comms remain important post the pandemic?
By Liam FitzPatrick
PRmoment (UK) - April 13, 2022
Employee communications looked for a while, during the Covid pandemic, to have earnt a long overdue recognition. But we shouldn't celebrate just yet.
COP26 six months later: Has PR become a tool for business greenwashing?
By Rebecca Barnatt-Smith
Agility PR Solutions - April 14, 2022
Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green.
How To Build A Purpose-Driven Brand
By Dorothy Crenshaw
Crenshaw Communications - April 13, 2022
Research strongly suggests that a strong purpose enhances brand value. But how do brands tap the power of purpose?
13 years at the same PR agency — Ashley McMurray on loyalty and rising in the ranks
By Vanessa Neurohr
Muck Rack - April 14, 2022
PR pro Ashley McMurray talks about why she’s spent her entire career at the same agency.
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