Good Monday! Read today's Daily PR Brief - April 11, 2022
Read some of today's best PR and Comms industry news clips:
5 Public Relations Campaigns We Loved Last Year (BLND Public Relations - April 9, 2022)
PR Guy David Benner On His 28-Year Pacers Career (Indianapolis Monthly - April 11, 2022)
A Five-Part Checklist To Help CMOs Achieve Success (Forbes - April 11, 2022)
PR's Top Pros Talk: Michael Brito (O'Dwyer's - April 8, 2022) [VIDEO]
How Twitter turned an April Fools' Day joke into a real PR win (PR Daily - April 8, 2022)
Can Embracing Neurodiversity Give Companies a Competitive Advantage? (Institute for Public Relations - April 8, 2022)
One and done: Most consumers likely to not buy products with bad reviews (Agility PR Solutions - April 11, 2022)
7 Reasons Why We PR Writers Write and Should Write If We Don't Already (Commpro - April 11, 2022)
What PR Professionals Can Learn From Sales (Culpwrit - April 9, 2022)
When Well-Managed Controversy is a Plus: The Rise of Lil Nas X (PRNEWS - April 7, 2022)
PRovoke Media Announces 2022 North America Best Agency To Work For Winners (PRovoke Media - April 11, 2022)
Summary Section:
5 Public Relations Campaigns We Loved Last Year
BLND Public Relations - April 9, 2022
2021 was a tough year. As a Los Angeles PR agency, here is our roundup of the best campaigns from 2021.
PR Guy David Benner On His 28-Year Pacers Career
By Sam Stall
Indianapolis Monthly - April 11, 2022
After 28 years on the job, the Pacers’ director of media relations heads for the showers. We caught up with him for a few stories from his personal highlight reel.
A Five-Part Checklist To Help CMOs Achieve Success
By Ingrid Burton, CMO at Quantcast
Forbes - April 11, 2022
At its best, the job of a CMO is a blend of art and science, and in my experience, there are a few factors that determine whether you will be set up for success in this unique role.
PR's Top Pros Talk: Michael Brito [VIDEO]
By Steve Barnes
O'Dwyer's - April 8, 2022
Zeno Group global head of analytics Michael Brito says that "using data to understand the whitespace and opportunity" is key for companies wanting to raise their visibility in the media.
How Twitter turned an April Fools' Day joke into a real PR win
By Allison Carter
PR Daily - April 8, 2022
Twitter's simple April Fools' “joke” about the edit button paved the way for a big announcement.
Can Embracing Neurodiversity Give Companies a Competitive Advantage?
By Olivia Kresic
Institute for Public Relations - April 8, 2022
Neurodiversity is a term used to describe the variations in human thinking, sociability, learning, and mood. Whilst neurological conditions such as dyslexia, autism and dyspraxia were once considered unusual, the introduction of the term "neurodiversity" aims to recognise that there are many different variations to the human brain, and no one is more "normal" than another. These conditions are just a different way of thinking, rather than being a weakness.
One and done: Most consumers likely to not buy products with bad reviews
By Richard Carufel
Agility PR Solutions - April 11, 2022
How much weight do product reviews carry with consumers during the consideration stage of purchase? New research from online reputation management firm NetReputation.com finds that one-star, low and negative reviews of businesses and services on the Internet are likely to impact consumer buying decision making.
7 Reasons Why We PR Writers Write and Should Write If We Don't Already
By Don Bates
Commpro - April 11, 2022
To write better in professional PR, we need a clear understanding of why we write in the first place – why, in effect, we're paid to do what we do and what's expected in return by those who employ us. Knowing this helps us to focus our purpose and content; strengthen the intellectual foundation of our thinking, methods, and goals; and tailor our messages for target audiences, stakeholders in particular.
What PR Professionals Can Learn From Sales
By Katie Brenneman
Culpwrit - April 9, 2022
Public relations professionals and those considering the career should embrace any opportunity to interact with sales personnel.
When Well-Managed Controversy is a Plus: The Rise of Lil Nas X
By Andrew Byrd
PRNEWS - April 7, 2022
Some brands and public figures gain success from likability. They stay in the lane of what is deemed acceptable to the masses and rarely, if ever, veer past popular opinion. Others thrive on controversy. They rise to it despite mixed opinion about their public persona, business practices or political stance. Using controversy to gain media coverage is nothing new, but is all publicity good publicity?
PRovoke Media Announces 2022 North America Best Agency To Work For Winners
By Paul Holmes
PRovoke Media - April 11, 2022
At a time when attracting, developing and retaining the best possible talent has never been more critical, when being able to credibly market your firm to prospective new hires as an employer-of-choice is more valuable than ever, dozens of agencies competed for our Best Agencies to Work For honors.
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