Peruse your Wednesday Daily PR Brief - March 23, 2022
Read some of today's best PR and Comms industry news clips:
How (And Why) To Include Company-Owned Assets In Media Pitches (Forbes - March 23, 2022)
PR's Top Pros Talk: Alison Grand (O'Dwyer's - March 23, 2022) [VIDEO]
How to use data to tell communications stories to leadership (PR Daily - March 22, 2022)
Communication Lessons from the Fog of Russia's War in Ukraine (PRNEWS - March 22, 2022)
The Six Employee Archetypes (Institute for Public Relations - March 22, 2022) [Infographic]
Time: Sell it, track it & don't give it away – why timesheets matter (PRmoment (UK) - March 22, 2022)
Internal comms collapse? A third of U.S. workforce missed by traditional company communications (Agility PR Solutions - March 23, 2022)
What PR pros need to know about using SEO keyword phrases (Axia Public Relations - March 23, 2022)
Best Practices For Starting A Killer PR Program (Crenshaw Communications - March 23, 2022)
How P&O Ferries sunk its reputation (and the crisis communication lessons you can learn from it) (Media First (UK) - March 22, 2022)
The Hoffman Agency Elevates A-P Head Caroline Hsu To Chief Global Officer (PRovoke Media - March 23, 2022)
Summary Section:
How (And Why) To Include Company-Owned Assets In Media Pitches
By Forbes Communications Council
Forbes - March 23, 2022
If your PR team supplements media pitches with original company research, infographics or proprietary data, it can elevate your company’s chances of being featured in a publication, news outlet or other media source that will reach your target audience.
PR's Top Pros Talk: Alison Grand [VIDEO]
By Steve Barnes
O'Dwyer's - March 23, 2022
Grand Communications president Alison Grand says that the move toward diversity in media can be clearly seen in programming for children.
How to use data to tell communications stories to leadership
PR Daily - March 22, 2022
Demonstrating your success as a communicator can be stressful. Learn how to build a dashboard that will tell your stories to leadership.
Communication Lessons from the Fog of Russia's War in Ukraine
By Dustin Siggins
PRNEWS - March 22, 2022
Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.
The Six Employee Archetypes [Infographic]
By Olivia Kresic
Institute for Public Relations - March 22, 2022
Bain & Company conducted a survey of 20,000 workers across the globe to identify what organizations must do to get ahead in the shifting talent war.
Time: Sell it, track it & don't give it away – why timesheets matter
By Andy West
PRmoment (UK) - March 22, 2022
Several questions have been bothering me for quite a while now. And it's not the ongoing saga of measurement for once. No, the questions I'm grappling with are why does the PR industry have such an aversion to tracking time and why do our pricing strategies fall short?
Internal comms collapse? A third of U.S. workforce missed by traditional company communications
By Richard Carufel
Agility PR Solutions - March 23, 2022
Traditional internal communications efforts are missing the mark for too many employees—according to new research from comms giant MSL, 34 percent of employed people say internal comms have little to no impact on how they think about their employer's reputation.
What PR pros need to know about using SEO keyword phrases
By Bre Chamley
Axia Public Relations - March 23, 2022
Need some help developing keywords for your SEO? Use these strategies to create effective ketywords.
Best Practices For Starting A Killer PR Program
By Cliff Maroney
Crenshaw Communications - March 23, 2022
Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. Yet getting the ball rolling is easier said than done.
How P&O Ferries sunk its reputation (and the crisis communication lessons you can learn from it)
By Adam Fisher
Media First (UK) - March 22, 2022
If you've seen the video P&O employees were shown to reveal they were losing their jobs, you will have noticed it didn't come from the top.
The Hoffman Agency Elevates A-P Head Caroline Hsu To Chief Global Officer
By Arun Sudhaman
PRovoke Media - March 23, 2022
The Hofffman Agency has expanded Caroline Hsu's role to incorporate a newly-created position as chief global officer, after five years of rapid growth under her Asia-Pacific leadership.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.