Greetings, your Daily PR Brief is here - February 24, 2022
Read some of today's best PR and Comms industry news clips:
Make sure your media pitch serves a diverse audience (PR Daily - February 23, 2022)
Ronn Torossian Admits To "Ethical Lapses" Amid News Site Controversy (PRovoke Media - February 23, 2022)
The Evolution Of PR As We Know It (Forbes - February 24, 2022)
Going Beyond: PR Must Act on HBCU Advocacy, Here's How (PRNEWS - February 24, 2022)
Americans Believe Disinformation is One of the Most Significant Problems in Society and Will Prolong the COVID-19 Pandemic (Institute for Public Relations - February 3, 2022)
Good and Bad PR: Coinbase and Meta are virtually the worst! (PRmoment (UK) - February 24, 2022)
How Comms Pros Can Prepare Their Organizations For Constant Change (Forbes - February 24, 2022)
3 tips for navigating the metaverse as a PR professional (Agility PR Solutions - February 24, 2022)
How the PRSA Code of Ethics benefits communications employees (Axia Public Relations - February 24, 2022)
Why Ethical Data Practices are the New Marketing Standard (Commpro - February 23, 2022)
Summary Section:
Make sure your media pitch serves a diverse audience
By Ted Kitterman
PR Daily - February 23, 2022
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
Ronn Torossian Admits To "Ethical Lapses" Amid News Site Controversy
By Diana Marszalek
PRovoke Media - February 23, 2022
5WPR owner and CEO Ronn Torossian has admitted to owning industry news site Everything-PR after years of denial.
The Evolution Of PR As We Know It
By Kelly Ehlers, Founder and President of Ideas That Evoke
Forbes - February 24, 2022
No matter how you define PR, it is important to understand how public relations as a whole is crucial to helping your brand succeed.
Going Beyond: PR Must Act on HBCU Advocacy, Here's How
By Aerial Ellis
PRNEWS - February 24, 2022
A professor at an HBCU 'went beyond' for our author, influencing her career choice. In turn, she now offers ways PR pros can advocate for HBCU students.
Americans Believe Disinformation is One of the Most Significant Problems in Society and Will Prolong the COVID-19 Pandemic
Institute for Public Relations - February 3, 2022
Nearly three-quarters of Americans on both sides of the political aisle believe disinformation, or deliberately false or misleading information, will prolong the COVID-19 pandemic, according to the 3rd annual Institute for Public Relations Disinformation in Society Report.
Good and Bad PR: Coinbase and Meta are virtually the worst!
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 24, 2022
Public relations fans of the world, unite, for it is time once again for my Good and Bad PR of the week. I am neither intelligent nor deep enough to add any valuable commentary on the main topic of the week, ie, WW3 looming ahead, so forgive me, whilst I just ignore that story. Let's just agree that all of the politicians, from every side, are probably to blame.
How Comms Pros Can Prepare Their Organizations For Constant Change
By Forbes Communications Council
Forbes - February 24, 2022
14 members of Forbes Communications Council share their best tips for making sure every team and team member comes out stronger on the other side of inevitable changes.
3 tips for navigating the metaverse as a PR professional
By Rebecca Barnatt-Smith
Agility PR Solutions - February 24, 2022
Read on to find out more about the future of the metaverse and what PR professionals should expect as they navigate an immersive future.
How the PRSA Code of Ethics benefits communications employees
By Bre Chamley
Axia Public Relations - February 24, 2022
Learn how following the PRSA's Code of Ethics can help your company's communications employees improve their output and your company's public relations.
Why Ethical Data Practices are the New Marketing Standard
By John Story, General Counsel and Chief Data Ethics Officer, Acoustic
Commpro - February 23, 2022
As marketers look to engage with consumers, their data strategies will play a major role in understanding what makes consumers tick. Amid our new normal, it will be critical to use data ethically to not only adapt to new buying habits and behaviors, but to build consumer trust that leads to long-term customer loyalty.
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