Good Tuesday! Enjoy your Daily PR Brief - February 22, 2022
Read some of today's best PR and Comms industry news clips:
What PR pros need to know about phishing and ransomware (Axia Public Relations - February 22, 2022)
How Agencies Should Look At Benefits And PTO With A Remote Workforce (Forbes - February 18, 2022)
PR's Top Pros Talk: Erik Bright (O'Dwyer's - February 18, 2022) [VIDEO]
Making the most of your first 6 months in a new PR job (PR Daily - February 21, 2022)
Make Black History Month a Year-Long Activity (PRNEWS - February 21, 2022)
Build Your Grief Leadership Skill to Create Unity and Healing (Spin Sucks - February 22, 2022)
What do CEOs want from their PR people? (PRmoment (UK) - February 21, 2022) [PODCAST]
4 effective tips for dealing with difficult customers (Agility PR Solutions - February 22, 2022)
25 U.S. Businesses in the Top 100 Most Diverse and Inclusive Companies (Commpro - February 21, 2022)
How Are We Navigating Awards Season When We Can't Align Internally on What's Gong-worthy? (Influence (UK) - February 22, 2022)
Analysis: Rio Tinto's 'Toxic' Workplace Culture Offers Reputation Lessons For All (PRovoke Media - February 22, 2022)
Summary Section:
What PR pros need to know about phishing and ransomware
By Bre Chamley
Axia Public Relations - February 22, 2022
As marketing, PR, and communications employees, you use email constantly. This means you are vulnerable to the estimated 94% of ransomware that arrives via email, according to CSO Online. Ransomware is malware that encrypts your files, making any other files and systems that depend on them unstable.
How Agencies Should Look At Benefits And PTO With A Remote Workforce
By Forbes Agency Council
Forbes - February 18, 2022
Now that remote work is the norm for most businesses that are able to offer it—and thus, yet another standard benefit job seekers have come to expect—agency leaders are feeling the need to revisit policies around paid time off and other benefits to determine if changes are needed.
PR's Top Pros Talk: Erik Bright [VIDEO]
By Steve Barnes
O'Dwyer's - February 18, 2022
The film industry has had to adapt to new rules for publicizing movies in the wake of COVID, Prodigy Public Relations owner Erik Bright tells Doug Simon.
Making the most of your first 6 months in a new PR job
By David Vossbrink
PR Daily - February 21, 2022
There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out.
Make Black History Month a Year-Long Activity
By Sabrina Browne, VP at BCW
PRNEWS - February 21, 2022
Companies and organizations need to move beyond Black History Month. Year-long engagement with will bolster your DE&I effort, our writer argues.
Build Your Grief Leadership Skill to Create Unity and Healing
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 22, 2022
At this point in the pandemic, a new skill is required for people managers—grief leadership. Here are five things to consider as you craft this skill.
What do CEOs want from their PR people? [PODCAST]
By Ben Smith
PRmoment (UK) - February 21, 2022
This week we're chatting to Will Sturgeon, head of content and thought leadership at PwC UK about its CEO Report.
4 effective tips for dealing with difficult customers
By Steve Conway
Agility PR Solutions - February 22, 2022
A disgruntled customer is a force to be reckoned with for PR managers, frontline workers, and business owners alike; yet dealing with them professionally and efficiently is essential for brand protection.
25 U.S. Businesses in the Top 100 Most Diverse and Inclusive Companies
By Brian Wallace, Founder & President, NowSourcing
Commpro - February 21, 2022
Diversity, equity, and inclusion (DEI) is an important priority for organizational leaders and managers across the globe. Indeed, companies are making significant progress in the implementation of DEI.
How Are We Navigating Awards Season When We Can't Align Internally on What's Gong-worthy?
By Harriet Durnford-Smith, Adverity CMO
Influence (UK) - February 22, 2022
An independent research report commissioned by Adverity, released just before Christmas, surveyed almost 1,000 marketers and data analysts from around the world and showed that: 77% of marketers have yet to achieve a single unified view of their marketing performance while 68% still depend on spreadsheets for reporting.
Analysis: Rio Tinto's 'Toxic' Workplace Culture Offers Reputation Lessons For All
By Emaad Akhtar
PRovoke Media - February 22, 2022
An external investigation into Rio Tinto's workplace culture reveals a disturbing reality that holds PR lessons for extractive industries and the corporate world at large.
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