Have a great weekend! Here's your Daily PR Brief - February 11, 2022
Read some of today's best PR and Comms industry news clips:
Why and how PR pros should beware apology fatigue (PR Daily - February 11, 2022)
Goodell's Annual Super Bowl Presser is a Lesson in Contrasts (PRNEWS - February 10, 2022)
How to deal with a difficult boss in PR (PRmoment (UK) - February 10, 2022)
3 insights on the changing face of beauty PR (Agility PR Solutions - February 11, 2022)
Act Like a Leader: Growing Your Value as a PR Pro (Culpwrit - February 10, 2022)
The Need to Establish The Facts (CIPR - February 11, 2022)
Video Visual Virtual Awards 2021 Winners (Ragan - February 10, 2022)
Folgers case study sums up what big ad agencies always get wrong about social (Communications Conversations - February 11, 2022)
Frito-Lay Reviews Corporate Communications Support (PRovoke Media - February 11, 2022)
More ESG disputes set to create larger role for litigation PR, new research says (Global Legal Post - February 11, 2022)
Summary Section:
Why and how PR pros should beware apology fatigue
By Amanda Staggenborg
PR Daily - February 11, 2022
For those who need to offer a mea culpa, quality matters more than quantity.
Goodell's Annual Super Bowl Presser is a Lesson in Contrasts
By Nicole Schuman
PRNEWS - February 10, 2022
While the NFL rallied against COVID this season, accusations of racism, sexual harassment and poor transparency exposed the league's wounds.
How to deal with a difficult boss in PR
PRmoment (UK) - February 10, 2022
You may have the job of your dreams in PR, but if you don’t get on with your boss, it can make every day a misery.
3 insights on the changing face of beauty PR
By Ronn Torossian, CEO of 5WPR
Agility PR Solutions - February 11, 2022
Beauty brands that want to be successful in their beauty PR efforts have to be constantly investing time and money into PR, which means being active on the right channels, which are those which the audience already visits.
Act Like a Leader: Growing Your Value as a PR Pro
By Katie Brenneman
Culpwrit - February 10, 2022
Whether you’re still a student, you’re just starting your PR career, or you’ve been working in the field for a while, demonstrating strong leadership skills is instrumental to your success. Acting like a leader isn’t always easy, though, especially when you’re just starting out.
The Need to Establish The Facts
By Stuart Thomson
CIPR - February 11, 2022
It would be wonderful if a public affairs campaign could assume a level of knowledge or understanding by key audiences. But that would be the wrong starting point. You need to start by establishing the key facts.
Video Visual Virtual Awards 2021 Winners
Ragan - February 10, 2022
The winners on this list have mastered the art of using video, visual design and virtual events to engage busy, remote audiences. Their powerful visuals and insightful digital gatherings played a key role in success for their organizations and clients.
Folgers case study sums up what big ad agencies always get wrong about social
By Arik Hanson
Communications Conversations - February 11, 2022
Last week in class where I teach as an adjunct at the University of St. Thomas, we discussed a case study. Folgers is trying to remake its brand a bit by ditching its iconic "Best part of waking up" jingle in favor of a famous Joan Jett song, "Bad Reputation."
Frito-Lay Reviews Corporate Communications Support
By Diana Marszalek
PRovoke Media - February 11, 2022
Snack food giant Frito-Lay is seeking PR agency support for its corporate communications duties.
More ESG disputes set to create larger role for litigation PR, new research says
By Ben Rigby
Global Legal Post - February 11, 2022
Environmental, social and governance (ESG) disputes are set to dominate future disputes, opening the door for a broader role for litigation PR in managing them, according to a new report.
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