Hello! Peruse Wednesday's Daily PR Brief - February 9, 2022
Read some of today's best PR and Comms industry news clips:
How the prolonged PR pitch process is putting unnecessary pressure on agency employees (PRmoment (UK) - February 8, 2022)
PR's Top Pros Talk: Josh Wilson (O'Dwyer's - February 9, 2022) [VIDEO]
How to choose between agency and in-house roles (PR Daily - February 9, 2022)
Updated 'On Background' Policies Highlight Need for Better Media Relations (PRNEWS - February 8, 2022)
5 reasons why influencer marketing is vital for PR strategy (Agility PR Solutions - February 8, 2022)
Four tips to help brands generate social media leads (Axia Public Relations - February 9, 2022)
Free Virtual Event: PR Women Who Changed History (Commpro - February 9, 2022)
Ethics and the use of fear in crisis communication (PR Academy (UK) - February 7, 2022)
Can PR do anything for the image of NFTs? (Influence (UK) - February 7, 2022)
How To Lead Employees In A Hybrid Work Environment (Forbes - February 9, 2022)
Summary Section:
How the prolonged PR pitch process is putting unnecessary pressure on agency employees
By Harriet Scott, MD of Perspectus Global and GingerComms
PRmoment (UK) - February 8, 2022
Over the past few years, we've been aware of the greater lengths that PR agencies are having to go through to win new business, from pitching against numerous agencies, to having to undertake multiple pitches as the agency pool gets whittled down.
PR's Top Pros Talk: Josh Wilson [VIDEO]
By Steve Barnes
O'Dwyer's - February 9, 2022
Children's National Hospital director of strategic communications Josh Wilson tells Doug Simon that some of the biggest challenges that the pandemic threw his way centered on internal communications.
How to choose between agency and in-house roles
By Michael Kaye
PR Daily - February 9, 2022
As an instructor at New York University, I am constantly asked by students if agency or in-house in the path to follow. So I reflected on my own experiences, and tapped my network of communicators around the world. Here's what they said.
Updated 'On Background' Policies Highlight Need for Better Media Relations
By Dr. Felicia Blow
PRNEWS - February 8, 2022
New editorial policies governing 'on background' demonstrate the importance of building fair and truthful relationships between PR pros and media members.
5 reasons why influencer marketing is vital for PR strategy
By Gaurav Sharma
Agility PR Solutions - February 8, 2022
PR thrives on word-of-mouth. In this day and age of social media dominance, the importance of influencer marketing for PR strategy should never be undermined.
Four tips to help brands generate social media leads
By Bre Chamley
Axia Public Relations - February 9, 2022
Learn how to get more leads on your social media pages with these tips that teach you how to best utilize social media.
Free Virtual Event: PR Women Who Changed History
Commpro - February 9, 2022
Thursday, March 3, 2022 | Free Virtual Event | 6 - 8p.m. ET Hosted by The Museum of Public Relations. Thanks to PR pioneers like Betsy Plank, Belle Moskowitz, and Ida B. Wells—all of whom will be covered in this program—there are more women in leadership roles than ever before. Yet, despite this progress, the C-suites remain largely filled by men. Learn how our predecessors dealt with the extraordinary obstacles during their time, when professional women were a rarity in the workplace, and how today's women can use similar strategies for getting ahead.
Ethics and the use of fear in crisis communication
By Chris Tucker
PR Academy (UK) - February 7, 2022
Dealing with any crisis presents ethical choices to be made, argues Chris Tucker. Evoking fear is effective, but is it acceptable?
Can PR do anything for the image of NFTs?
By Gemma Storey
Influence (UK) - February 7, 2022
Working in PR can be a strange place to be at the best of times, but when you’re looking at an issue like non-fungible tokens (NFTs), it can get positively surreal.
How To Lead Employees In A Hybrid Work Environment
By Victoria Zambito, EVP at Vector Solutions
Forbes - February 9, 2022
The four C’s of collaboration, communication, culture and colleagues can drive everything you do during the transition to a hybrid work environment.
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