Hi! Friday's Daily PR Brief is here - February 4, 2022
Read some of today's best PR and Comms industry news clips:
CNN's Zucker Resignation Provides PR Lessons (PRNEWS - February 3, 2022)
'It supercharged my faith in the power of PR' - Creative Q&A, H+K's Ruby Quince (PR Week Global - February 3, 2022)
PR's Top Pros Talk: Joy Corso (O'Dwyer's - February 3, 2022) [VIDEO]
Why comms pros should sharpen their business and finance skills (PR Daily - February 4, 2022)
10 ways to produce more effective employee communications (Ragan - February 4, 2022)
How PRs can fight fake news (PRmoment (UK) - February 3, 2022)
PR Profiles: A Conversation with Abbi Whitaker, President of The Abbi Agency (Agility PR Solutions - February 3, 2022)
From Corporate Reputation to Hero Content Campaigns: the global PR trends that will dominate 2022 (Influence (UK) - February 3, 2022)
A masterclass in how not to communicate during a crisis from an unlikely source (Media First (UK) - February 3, 2022)
7 Terrific Public Relations Tips From The TV Show 'White Collar' (Three Girls Media - February 2, 2022)
Summary Section:
CNN's Zucker Resignation Provides PR Lessons
By Nicole Schuman
PRNEWS - February 3, 2022
At a glance it looks like more of a reputation crisis for Zucker, rather than CNN, but PR lessons will reverberate without the organization.
'It supercharged my faith in the power of PR' - Creative Q&A, H+K's Ruby Quince
PR Week Global - February 3, 2022
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Ruby Quince, creative director at Hill+Knowlton.
PR's Top Pros Talk: Joy Corso [VIDEO]
By Steve Barnes
O'Dwyer's - February 3, 2022
When Vonage made the pivot from B2B to B2C, chief marketing officer Joy Corso was faced with what she calls "the brand marketer challenge"—getting the company's potential users up to speed on its new mission.
Why comms pros should sharpen their business and finance skills
By Emma Atkinson
PR Daily - February 4, 2022
Adding financial knowledge to your professional arsenal can take your career to the next level.
10 ways to produce more effective employee communications
By Rachel Fausnaught
Ragan - February 4, 2022
Be clear, set the tone, use multiple channels—these tips and more will help you get through to your workforce.
How PRs can fight fake news
By Daney Parker
PRmoment (UK) - February 3, 2022
There's a lot of fake news out there, which means there is plenty of work for PRs to do to combat it.
PR Profiles: A Conversation with Abbi Whitaker, President of The Abbi Agency
By Joy Knowles
Agility PR Solutions - February 3, 2022
"The best thing about being in PR is you can change the conversation," says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for "really thoughtful PR" in Nevada.
From Corporate Reputation to Hero Content Campaigns: the global PR trends that will dominate 2022
Influence (UK) - February 3, 2022
The last couple of years has been a great learning curve for all of us. PR professionals across the world have demonstrated agility and resilience to ensure business continuity – both for their agencies and their clients. While there is still no clear end to the global pandemic in sight, there is hope 2022 may be a little easier. Speaking to the With Global Alliance members, we have identified the following global PR trends.
A masterclass in how not to communicate during a crisis from an unlikely source
By Adam Fisher
Media First (UK) - February 3, 2022
Occasionally, a public relations disaster comes along you know will last long in the memory.
7 Terrific Public Relations Tips From The TV Show 'White Collar'
By Erika Montgomery
Three Girls Media - February 2, 2022
Public relations tips can be discovered anywhere - even TV shows about a con man. Read more to discover tips from an unlikely source.
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