Please enjoy your Thursday Daily PR Brief - February 3, 2022
Read some of today's best PR and Comms industry news clips:
How To Reach All Populations During A Crisis, Despite The Digital Divide (Forbes - February 3, 2022)
PR's Top Pros Talk: Nicole Rodrigues (O'Dwyer's - February 2, 2022) [VIDEO]
3 takeaways from industry research on the 'Great Resignation' (PR Daily - February 3, 2022)
The Uncertain Outcome of the Whoopi Goldberg-Holocaust Incident (PRNEWS - February 2, 2022)
How to Responsibly Build Narratives of Black History Month (PRSay - February 3, 2022)
The Essentials Every Press Kit Needs | PR Couture | Career + Agency + Freelance Resources for Communication Pros (PR Couture (UK) - January 31, 2022)
Good and Bad PR: We celebrate Good PR with a slice of chocolate Caterpillar cake this week (PRmoment (UK) - February 3, 2022)
Maximizing media success: 10 tips for optimizing your coverage (Agility PR Solutions - February 3, 2022) [Infographic]
When's the best time to announce bad news? (Axia Public Relations - February 3, 2022)
The Super Bowl and The Olympics: More Than Just Games (CommPro (UK) - February 2, 2022)
How to Avoid Workplace Burnout in 2022 (InsideOut Public Relations - February 3, 2022)
Summary Section:
How To Reach All Populations During A Crisis, Despite The Digital Divide
By Sue Holub, CMO of OnSolve
Forbes - February 3, 2022
By understanding which populations lack adequate connection and the best ways to reach them, deploying early warning systems and implementing AI to assist with threat detection and alerting, we can ensure the safety of all stakeholders and assets during a crisis.
PR's Top Pros Talk: Nicole Rodrigues [VIDEO]
By Steve Barnes
O'Dwyer's - February 2, 2022
If done in the right way, at the right time, PR is able to produce results that "can absolutely be magical for a business," NRPR Group founder and CEO Nicole Rodrigues tells Doug Simon.
3 takeaways from industry research on the 'Great Resignation'
By Anetra Henry
PR Daily - February 3, 2022
Within a span of two years, major changes have affected the workplace due to the pandemic: shift for many to remote work, concerns about protecting essential workers, and battling the "Great Resignation." Here’s how the numbers say you can work to keep essential team members happy and engaged.
The Uncertain Outcome of the Whoopi Goldberg-Holocaust Incident
By Seth Arenstein
PRNEWS - February 2, 2022
It's possible the story smolders, eventually becoming a PR crisis, an existential threat to Whoopi Goldberg's career, ABC's “The View” and other projects.
How to Responsibly Build Narratives of Black History Month
By Anita Ford Saunders
PRSay - February 3, 2022
Black History Month, traditionally, has been a month full of facts about the accomplishments of Blacks in America, but there are always stories behind those facts. We all know the power of story but, as we tell the stories of Black Americans, it's critical that we get it right.
The Essentials Every Press Kit Needs | PR Couture | Career + Agency + Freelance Resources for Communication Pros
By Katelynn Sortino
PR Couture (UK) - January 31, 2022
Whether you call it a press kit, media kit, digital press kit, electronic press kit, EPK, or any other variation, the point remains the same: press kits are as important now as they have ever been. Think of them as a shiny, flashy resume for your agency, full of all the juiciest, most curated content.
Good and Bad PR: We celebrate Good PR with a slice of chocolate Caterpillar cake this week
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 3, 2022
Grab a drink and hold on tight as we go for another jolly romp through the world of Good and Bad PR.
Maximizing media success: 10 tips for optimizing your coverage [Infographic]
Agility PR Solutions - February 3, 2022
The field of public relations is ever-changing with the scope of responsibilities, and the demands placed upon PR professionals having evolved dramatically through the years. What has remained constant throughout are the benefits that can be derived from a solid media relations program as a way to help tell an organization's story in a memorable, compelling and convincing way.
When's the best time to announce bad news?
By Marjorie Comer
Axia Public Relations - February 3, 2022
Does your company have bad news it has to share to the press? Learn when's the best time to send it out to minimize the damage.
The Super Bowl and The Olympics: More Than Just Games
By Arthur Solomon
CommPro (UK) - February 2, 2022
Both events will be televised by NBC Universal, which is promoting them as celebratory "Once in a Lifetime" TV sports coverage. But doctors who specialize in brain health and human rights advocates and democratically elected officials have another viewpoint.
How to Avoid Workplace Burnout in 2022
By Claudia Bergen
InsideOut Public Relations - February 3, 2022
As communication professionals in the PR industry we are constantly under the pump with deadlines, whether it be getting back to media in a timely fashion not to miss a coverage opportunity, or getting influencer and other content signed off for exciting new campaigns. You can't deny that this job is anything short of rewarding amidst the chaos, but if you are like us, we've still haven't found the 'best' way to deal with the added workload and emotional stresses of the pandemic.
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